Kia Soul Audience in Germany
Kia Soul has an estimated audience of 285,448 people in Germany. 26.2% are female, 73.8% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Renault Twizy, Opel GT, Kia Cerato, Honda CR-V, Daihatsu.
The average Kia Soul fan in Germany is 46.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Renault Twizy, Opel GT, Kia Cerato, with strongest over-indexing on Renault Twizy (98.29× the country average). Demographically, the Kia Soul audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Kia Soul fans
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 46.0 |
| Estimated audience size | 285,448 |
Audience persona
The typical Kia Soul fan in Germany is more male, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Renault Twizy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,855 | 1.31× |
| Bayern | 51,733 | 1.13× |
| Baden-Württemberg | 40,697 | 1.04× |
| Niedersachsen | 31,081 | 1.12× |
| Hessen | 28,581 | 1.31× |
| Rheinland-Pfalz | 16,903 | 1.18× |
| Berlin | 12,413 | 0.97× |
| Schleswig-Holstein | 10,713 | 1.05× |
| Sachsen | 10,336 | 0.74× |
| Brandenburg | 8,097 | 0.91× |
| Hamburg | 7,194 | 1.12× |
| Thüringen | 6,035 | 0.83× |
| Sachsen-Anhalt | 5,386 | 0.73× |
| Mecklenburg-Vorpommern | 4,404 | 0.81× |
| Saarland | 3,111 | 0.89× |
| Bremen | 2,101 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renault Twizy | 98.29× | Cars & Mobility |
| Opel GT | 91.43× | Cars & Mobility |
| Kia Cerato | 104.52× | Cars & Mobility |
| Honda CR-V | 38.91× | Cars & Mobility |
| Daihatsu | 66.67× | Cars & Mobility |
| Compact car | 14.17× | Cars & Mobility |
| Family car | 13.41× | Cars & Mobility |
| Crossover (automobile) | 15.04× | Cars & Mobility |
| Kia Picanto | 35.12× | Cars & Mobility |
| Mini sport utility vehicle | 71.7× | Cars & Mobility |
| Opel Adam | 36.11× | Cars & Mobility |
| Buick | 46.94× | Cars & Mobility |
| Honda HR-V | 39.39× | Cars & Mobility |
| City car | 10.24× | Cars & Mobility |
| Citroën DS | 42.08× | Cars & Mobility |
| Kia Optima | 38.56× | Cars & Mobility |
| Mazda CX-3 | 25.61× | Cars & Mobility |
| Hybrid drive | 19.54× | Technology & Electronics |
| Hummer | 20× | Cars & Mobility |
| Mazda CX-5 | 14.94× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 7.72 |
| Quality Awareness | PREMIUM | 2.91 |
| Early Adopter Mentality | POWER | 1.83 |
| Luxury Orientation | PREMIUM | 1.6 |
| Patriotism | CONSERVATISM | 1.44 |
| Sustainability | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Brazil | 9.5% |
| Canada | 4.5% |
See Kia Soul audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Kia Soul have in Germany?
Kia Soul has an estimated audience of 285,448 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kia Soul fans?
26.2% of Kia Soul fans are female, 73.8% are male, with an average age of 46.0 years.
Which brands do Kia Soul fans like most?
Kia Soul fans show strongest brand affinity for Renault Twizy (98.29×), Opel GT (91.43×), and Kia Cerato (104.52×) over the country average.
Where do Kia Soul fans live in Germany?
Kia Soul fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,855), Bayern (reach 51,733), and Baden-Württemberg (reach 40,697). These three regions account for the largest share of the active audience.
What other brands do Kia Soul fans also like?
Beyond Kia Soul itself, the audience over-indexes on Opel GT (91.43×), Kia Cerato (104.52×), Honda CR-V (38.91×), and Daihatsu (66.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kia Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.