Rascasse Audience Intelligence

Kia Soul Audience in Germany

A data profile of the people who buy, follow and care about Kia Soul in Germany — modelled from more than twelve digital signal sources. Kia Soul has an estimated audience of 280,885 people in Germany.

#285among Car Model in Germany#796in Cars & Mobility

The average Kia Soul fan in Germany is 46.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Renault Twizy, Opel GT, Kia Cerato, with strongest over-indexing on Renault Twizy (98.29× the country average).

Demographically, the Kia Soul audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kia Soul fan in Germany is more male, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Renault Twizy.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Soul profile in Germany.

Audience size
281K
in Germany
Gender
26.2%♀
73.8% male
Age
46.0
average years
Country rank
#18200
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Soul fans

26.2% are female, 73.8% are male, average age 46.0.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Kia Soul audience in Germany
MetricValue
Female26.2%
Male73.8%
Average age46.0
Estimated audience size280,885
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Kia Soul audience in Germany
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4924%
50+38%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Kia Soul audience comes from Germany.

Worldwide audience distribution share by country for Kia Soul
CountryShare
United States28.1%
Brazil9.4%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Soul audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kia Soul fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.26×
02Nordrhein-Westfalen~80K1.25×
03Rheinland-Pfalz~20K1.17×
04Niedersachsen~30K1.10×
05Bayern~50K1.08×
06Hamburg~7K1.07×
07Schleswig-Holstein~10K1.04×
08Baden-Württemberg~40K1.01×
09Saarland~3K0.97×
10Brandenburg~8K0.95×
11Berlin~10K0.91×
12Bremen~2K0.91×
13Thüringen~6K0.88×
14Mecklenburg-Vorpommern~5K0.88×
15Sachsen~10K0.83×
16Sachsen-Anhalt~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Kia Soul, Germany
0.81×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Soul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Soul audience
#·InterestCategoryAffinity×
01Kia CeratoCars & Mobility104.52×
02Renault TwizyCars & Mobility98.29×
03Opel GTCars & Mobility91.43×
04Mini sport utility vehicleCars & Mobility71.70×
05DaihatsuCars & Mobility66.67×
06BuickCars & Mobility46.94×
07Alfa Romeo Giulietta (2010)Cars & Mobility43.75×
08Honda HR-VCars & Mobility39.39×
09Honda CR-VCars & Mobility38.91×
10Kia OptimaCars & Mobility38.56×
11Opel AdamCars & Mobility36.11×
12Kia PicantoCars & Mobility35.12×
13Mazda CX-3Cars & Mobility25.61×
14HummerCars & Mobility20.00×
15Hybrid driveTechnology & Electronics19.54×
16Crossover (automobile)Cars & Mobility15.04×
17Mazda CX-5Cars & Mobility14.94×
18Compact carCars & Mobility14.17×
19Family carCars & Mobility13.41×
20City carCars & Mobility10.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Soul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Soul audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.33×
Early Adopter MentalityPOWER2.60×
Quality AwarenessPREMIUM2.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Soul audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
SpiritualityBALANCE0.77×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Soul have in Germany?

Kia Soul has an estimated audience of 280,885 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kia Soul fans?

26.2% of Kia Soul fans are female, 73.8% are male, with an average age of 46.0 years.

03

Which brands do Kia Soul fans like most?

Kia Soul fans show strongest brand affinity for Renault Twizy (98.29×), Opel GT (91.43×), and Kia Cerato (104.52×) over the country average.

04

Where do Kia Soul fans live in Germany?

Kia Soul fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Soul fans also like?

Beyond Kia Soul itself, the audience over-indexes on Opel GT (91.43×), Kia Cerato (104.52×), Honda CR-V (38.91×), and Daihatsu (66.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Kia Soul audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kia Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →