Hybrid drive Audience in Germany
Hybrid drive has an estimated audience of 730,548 people in Germany. 28.1% are female, 71.9% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities: Efficient energy use, Automotive lighting, Cleanliness, Renault Clio, Family car.
The average Hybrid drive fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Thüringen. Top brand affinities include Efficient energy use, Automotive lighting, Cleanliness, with strongest over-indexing on Efficient energy use (8.19× the country average). Demographically, the Hybrid drive audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Hybrid drive fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 43.8 |
| Estimated audience size | 730,548 |
Audience persona
The typical Hybrid drive fan in Germany is more male, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Efficient energy use.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,897 | 0.34× |
| Bayern | 34,928 | 0.3× |
| Thüringen | 32,002 | 1.72× |
| Sachsen-Anhalt | 28,819 | 1.52× |
| Rheinland-Pfalz | 28,383 | 0.78× |
| Saarland | 27,526 | 3.07× |
| Brandenburg | 27,497 | 1.21× |
| Baden-Württemberg | 27,390 | 0.27× |
| Mecklenburg-Vorpommern | 26,838 | 1.92× |
| Niedersachsen | 26,006 | 0.37× |
| Sachsen | 24,697 | 0.69× |
| Schleswig-Holstein | 24,309 | 0.93× |
| Hessen | 21,349 | 0.38× |
| Berlin | 17,400 | 0.53× |
| Hamburg | 15,996 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Efficient energy use | 8.19× | Technology & Electronics |
| Automotive lighting | 8.09× | Cars & Mobility |
| Cleanliness | 6.93× | Home & Garden |
| Renault Clio | 11.82× | Cars & Mobility |
| Family car | 5.48× | Cars & Mobility |
| Škoda Auto | 3.75× | Cars & Mobility |
| AutoScout24 | 2.98× | Cars & Mobility |
| Mazda CX-5 | 10.42× | Cars & Mobility |
| Floor cleaning | 20× | Home & Garden |
| Tesla Motors | 4.91× | Cars & Mobility |
| Kia Picanto | 13.93× | Cars & Mobility |
| Kia Soul | 20× | Cars & Mobility |
| Mazda | 5.42× | Cars & Mobility |
| Sustainable energy | 3.42× | Home & Garden |
| Renewable energy | 3.17× | Business & Career |
| Self care | 3.59× | Health |
| Kia Cee'd | 12.77× | Cars & Mobility |
| Cupra | 5.8× | Cars & Mobility |
| Audi A3 | 7.39× | Cars & Mobility |
| Mazda CX-3 | 14.39× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.97 |
| Early Adopter Mentality | POWER | 1.9 |
| Luxury Orientation | PREMIUM | 1.77 |
| Need for Security | CONSERVATISM | 1.74 |
| Sustainability | BALANCE | 1.72 |
| Indulgence | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.9% |
| United Kingdom | 10.1% |
| United States | 5.8% |
See Hybrid drive audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hybrid drive have in Germany?
Hybrid drive has an estimated audience of 730,548 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hybrid drive fans?
28.1% of Hybrid drive fans are female, 71.9% are male, with an average age of 43.8 years.
Which brands do Hybrid drive fans like most?
Hybrid drive fans show strongest brand affinity for Efficient energy use (8.19×), Automotive lighting (8.09×), and Cleanliness (6.93×) over the country average.
Where do Hybrid drive fans live in Germany?
Hybrid drive fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,897), Bayern (reach 34,928), and Thüringen (reach 32,002). These three regions account for the largest share of the active audience.
What other brands do Hybrid drive fans also like?
Beyond Hybrid drive itself, the audience over-indexes on Automotive lighting (8.09×), Cleanliness (6.93×), Renault Clio (11.82×), and Family car (5.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hybrid drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.