Audi e-tron Audience in Germany
Audi e-tron has an estimated audience of 683,313 people in Germany. 20.9% are female, 79.1% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Maisie Williams, Plug-in hybrid, Tron, Electric car, Photovoltaic system.
The average Audi e-tron fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Maisie Williams, Plug-in hybrid, Tron, with strongest over-indexing on Maisie Williams (20.97× the country average). Demographically, the Audi e-tron audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Sports Activity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Audi e-tron fans
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 43.5 |
| Estimated audience size | 683,313 |
Audience persona
The typical Audi e-tron fan in Germany is more male, around 43.5 years old, with strong Sports Activity tendencies and a notable affinity for Maisie Williams.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,185 | 1.27× |
| Bayern | 200,473 | 1.34× |
| Baden-Württemberg | 152,905 | 1.2× |
| Niedersachsen | 128,521 | 1.42× |
| Hessen | 87,333 | 1.23× |
| Rheinland-Pfalz | 49,507 | 1.06× |
| Sachsen | 38,010 | 0.83× |
| Berlin | 31,689 | 0.76× |
| Schleswig-Holstein | 31,177 | 0.93× |
| Hamburg | 25,439 | 1.21× |
| Brandenburg | 24,074 | 0.83× |
| Thüringen | 19,510 | 0.82× |
| Sachsen-Anhalt | 18,339 | 0.76× |
| Mecklenburg-Vorpommern | 12,493 | 0.7× |
| Saarland | 10,268 | 0.9× |
| Bremen | 5,724 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maisie Williams | 20.97× | Movies & TV |
| Plug-in hybrid | 5.51× | Cars & Mobility |
| Tron | 16.06× | Movies & TV |
| Electric car | 3.64× | Cars & Mobility |
| Photovoltaic system | 5.47× | Home & Garden |
| Hatchback | 4.15× | Cars & Mobility |
| Hybrids | 3.55× | Cars & Mobility |
| Photovoltaics | 3.57× | Home & Garden |
| Ford Explorer | 10.41× | Cars & Mobility |
| Hybrid drive | 9.76× | Technology & Electronics |
| Cupra | 4.97× | Cars & Mobility |
| AutoScout24 | 2.13× | Cars & Mobility |
| Used car | 2.63× | Cars & Mobility |
| Hybrid electric vehicle | 3.73× | Cars & Mobility |
| BYD Auto | 3.24× | Cars & Mobility |
| Škoda Auto | 2.6× | Cars & Mobility |
| Tesla Model X | 8.16× | Cars & Mobility |
| Audi Q3 | 6.14× | Cars & Mobility |
| Electric motor | 3.09× | Cars & Mobility |
| Family car | 3.59× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Need for Security | CONSERVATISM | 1.59 |
| Luxury Orientation | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.41 |
| Patriotism | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.5% |
| United States | 10.1% |
| United Kingdom | 7.1% |
See Audi e-tron audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Audi e-tron have in Germany?
Audi e-tron has an estimated audience of 683,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi e-tron fans?
20.9% of Audi e-tron fans are female, 79.1% are male, with an average age of 43.5 years.
Which brands do Audi e-tron fans like most?
Audi e-tron fans show strongest brand affinity for Maisie Williams (20.97×), Plug-in hybrid (5.51×), and Tron (16.06×) over the country average.
Where do Audi e-tron fans live in Germany?
Audi e-tron fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,185), Bayern (reach 200,473), and Baden-Württemberg (reach 152,905). These three regions account for the largest share of the active audience.
What other brands do Audi e-tron fans also like?
Beyond Audi e-tron itself, the audience over-indexes on Plug-in hybrid (5.51×), Tron (16.06×), Electric car (3.64×), and Photovoltaic system (5.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi e-tron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.