Rascasse Audience Intelligence

Hyundai Ioniq Audience in Germany

A data profile of the people who buy, follow and care about Hyundai Ioniq in Germany — modelled from more than twelve digital signal sources. Hyundai Ioniq has an estimated audience of 447,715 people in Germany.

#198among Car type in Germany#187among Car Model in Germany#582in Cars & Mobility

The average Hyundai Ioniq fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plug-in hybrid, Photovoltaic system, Ford Explorer, with strongest over-indexing on Plug-in hybrid (11.4× the country average).

Demographically, the Hyundai Ioniq audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hyundai Ioniq fan in Germany is more male, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Plug-in hybrid.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Ioniq profile in Germany.

Audience size
448K
in Germany
Gender
16.1%♀
83.9% male
Age
42.7
average years
Country rank
#12800
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+149%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Ioniq fans

16.1% are female, 83.9% are male, average age 42.7.

Fig. 02

Gender split

16.1%
Female
83.9%
Male
Demographic split for Hyundai Ioniq audience in Germany
MetricValue
Female16.1%
Male83.9%
Average age42.7
Estimated audience size447,715
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Hyundai Ioniq audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3922%
40-4927%
50+24%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Hyundai Ioniq audience comes from Germany.

Worldwide audience distribution share by country for Hyundai Ioniq
CountryShare
United States13.2%
Germany11.9%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Ioniq audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hyundai Ioniq fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.22×
02Rheinland-Pfalz~20K1.17×
03Bayern~70K1.16×
04Nordrhein-Westfalen~100K1.12×
05Baden-Württemberg~60K1.09×
06Saarland~5K1.09×
07Niedersachsen~40K1.06×
08Hamburg~9K1.04×
09Schleswig-Holstein~10K1.00×
10Brandenburg~10K0.99×
11Thüringen~9K0.93×
12Sachsen~20K0.92×
13Berlin~20K0.91×
14Bremen~3K0.87×
15Sachsen-Anhalt~9K0.85×
16Mecklenburg-Vorpommern~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Hyundai Ioniq, Germany
0.74×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Ioniq audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Ioniq audience
#·InterestCategoryAffinity×
01Maruti SuzukiCars & Mobility49.20×
02Government incentives for plug-in electric vehiclesCars & Mobility42.91×
03Ford ExplorerCars & Mobility29.39×
04Audi e-tronCars & Mobility17.74×
05Hyundai Ioniq 5Cars & Mobility15.80×
06Volvo XC60Cars & Mobility15.52×
07Photovoltaic systemHome & Garden14.87×
08Audi Q7Cars & Mobility13.26×
09Audi Q5Cars & Mobility12.24×
10Audi Q3Cars & Mobility11.70×
11Plug-in hybridCars & Mobility11.40×
12CupraCars & Mobility10.58×
13HatchbackCars & Mobility9.47×
14PhotovoltaicsHome & Garden9.18×
15Crossover (automobile)Cars & Mobility8.64×
16Compact carCars & Mobility6.77×
17Hybrid electric vehicleCars & Mobility6.70×
18HybridsCars & Mobility6.60×
19Electric carCars & Mobility5.57×
20Automotive designBusiness & Career5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Ioniq audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Ioniq audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.94×
Family OrientationCONSERVATISM1.76×
DIY MentalityTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Ioniq audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
CreativityOPEN0.76×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Ioniq have in Germany?

Hyundai Ioniq has an estimated audience of 447,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hyundai Ioniq fans?

16.1% of Hyundai Ioniq fans are female, 83.9% are male, with an average age of 42.7 years.

03

Which brands do Hyundai Ioniq fans like most?

Hyundai Ioniq fans show strongest brand affinity for Plug-in hybrid (11.4×), Photovoltaic system (14.87×), and Ford Explorer (29.39×) over the country average.

04

Where do Hyundai Ioniq fans live in Germany?

Hyundai Ioniq fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Ioniq fans also like?

Beyond Hyundai Ioniq itself, the audience over-indexes on Photovoltaic system (14.87×), Ford Explorer (29.39×), Hatchback (9.47×), and Photovoltaics (9.18×) compared to the Germany average.

Appendix

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See Hyundai Ioniq audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hyundai Ioniq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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