Hyundai Ioniq Audience in Germany
Hyundai Ioniq has an estimated audience of 392,243 people in Germany. 16.1% are female, 83.9% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Plug-in hybrid, Photovoltaic system, Ford Explorer, Hatchback, Photovoltaics.
The average Hyundai Ioniq fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Plug-in hybrid, Photovoltaic system, Ford Explorer, with strongest over-indexing on Plug-in hybrid (11.4× the country average). Demographically, the Hyundai Ioniq audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Hyundai Ioniq fans
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 42.7 |
| Estimated audience size | 392,243 |
Audience persona
The typical Hyundai Ioniq fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Plug-in hybrid.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,567 | 1.18× |
| Bayern | 75,932 | 1.2× |
| Baden-Württemberg | 60,503 | 1.13× |
| Niedersachsen | 38,593 | 1.01× |
| Hessen | 38,348 | 1.28× |
| Rheinland-Pfalz | 23,432 | 1.19× |
| Berlin | 18,204 | 1.04× |
| Sachsen | 17,862 | 0.93× |
| Schleswig-Holstein | 13,600 | 0.97× |
| Brandenburg | 12,163 | 1× |
| Hamburg | 9,841 | 1.11× |
| Thüringen | 8,754 | 0.88× |
| Sachsen-Anhalt | 7,945 | 0.78× |
| Saarland | 4,970 | 1.03× |
| Mecklenburg-Vorpommern | 3,086 | 0.41× |
| Bremen | 2,851 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Plug-in hybrid | 11.4× | Cars & Mobility |
| Photovoltaic system | 14.87× | Home & Garden |
| Ford Explorer | 29.39× | Cars & Mobility |
| Hatchback | 9.47× | Cars & Mobility |
| Photovoltaics | 9.18× | Home & Garden |
| Cupra | 10.58× | Cars & Mobility |
| Hybrids | 6.6× | Cars & Mobility |
| Audi e-tron | 17.74× | Cars & Mobility |
| Electric car | 5.57× | Cars & Mobility |
| Government incentives for plug-in electric vehicles | 42.91× | Cars & Mobility |
| Volvo XC60 | 15.52× | Cars & Mobility |
| Crossover (automobile) | 8.64× | Cars & Mobility |
| Audi Q5 | 12.24× | Cars & Mobility |
| Audi Q3 | 11.7× | Cars & Mobility |
| Hyundai Ioniq 5 | 15.8× | Cars & Mobility |
| Hybrid electric vehicle | 6.7× | Cars & Mobility |
| Compact car | 6.77× | Cars & Mobility |
| Maruti Suzuki | 49.2× | Cars & Mobility |
| Automotive design | 5.01× | Business & Career |
| City car | 6.1× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.73 |
| Sports Activity | POWER | 1.72 |
| Luxury Orientation | PREMIUM | 1.53 |
| Early Adopter Mentality | POWER | 1.41 |
| Sustainability | BALANCE | 1.38 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| Germany | 10.9% |
| United Kingdom | 8.4% |
See Hyundai Ioniq audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Hyundai Ioniq have in Germany?
Hyundai Ioniq has an estimated audience of 392,243 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyundai Ioniq fans?
16.1% of Hyundai Ioniq fans are female, 83.9% are male, with an average age of 42.7 years.
Which brands do Hyundai Ioniq fans like most?
Hyundai Ioniq fans show strongest brand affinity for Plug-in hybrid (11.4×), Photovoltaic system (14.87×), and Ford Explorer (29.39×) over the country average.
Where do Hyundai Ioniq fans live in Germany?
Hyundai Ioniq fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,567), Bayern (reach 75,932), and Baden-Württemberg (reach 60,503). These three regions account for the largest share of the active audience.
What other brands do Hyundai Ioniq fans also like?
Beyond Hyundai Ioniq itself, the audience over-indexes on Photovoltaic system (14.87×), Ford Explorer (29.39×), Hatchback (9.47×), and Photovoltaics (9.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyundai Ioniq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.