Hyundai Ioniq 5 Audience in Germany
Hyundai Ioniq 5 has an estimated audience of 888,577 people in Germany. 34.8% are female, 65.2% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hyundai, Photovoltaic system, Ariana Grande, Hyundai Ioniq, Photovoltaics.
The average Hyundai Ioniq 5 fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hyundai, Photovoltaic system, Ariana Grande, with strongest over-indexing on Hyundai (7.64× the country average). Demographically, the Hyundai Ioniq 5 audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Hyundai Ioniq 5 fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 39.3 |
| Estimated audience size | 888,577 |
Audience persona
The typical Hyundai Ioniq 5 fan in Germany is more male, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Hyundai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 219,732 | 1.13× |
| Bayern | 192,534 | 1.35× |
| Baden-Württemberg | 154,665 | 1.28× |
| Niedersachsen | 107,336 | 1.24× |
| Hessen | 88,971 | 1.31× |
| Rheinland-Pfalz | 50,757 | 1.14× |
| Sachsen | 37,727 | 0.87× |
| Berlin | 34,183 | 0.86× |
| Schleswig-Holstein | 31,867 | 1× |
| Brandenburg | 23,728 | 0.86× |
| Hamburg | 20,617 | 1.03× |
| Thüringen | 18,014 | 0.8× |
| Sachsen-Anhalt | 16,907 | 0.73× |
| Mecklenburg-Vorpommern | 12,312 | 0.73× |
| Saarland | 10,268 | 0.94× |
| Bremen | 5,617 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hyundai | 7.64× | Cars & Mobility |
| Photovoltaic system | 5.94× | Home & Garden |
| Ariana Grande | 5.46× | Music & Radio |
| Hyundai Ioniq | 15.92× | Cars & Mobility |
| Photovoltaics | 4.11× | Home & Garden |
| Hybrid electric vehicle | 4.22× | Cars & Mobility |
| Tesla Motors | 3.94× | Cars & Mobility |
| Škoda Auto | 2.88× | Cars & Mobility |
| Used car | 2.84× | Cars & Mobility |
| Automobile repair shop | 4.21× | Cars & Mobility |
| Family car | 3.99× | Cars & Mobility |
| Škoda Kodiaq | 5.86× | Cars & Mobility |
| Electric vehicle | 3.41× | Cars & Mobility |
| Cupra | 4.92× | Cars & Mobility |
| SUVs | 2.42× | Cars & Mobility |
| Transfermarkt | 2.29× | Sports |
| Citroën | 4.47× | Cars & Mobility |
| City car | 3.65× | Cars & Mobility |
| Lexus | 4.81× | Cars & Mobility |
| AutoScout24 | 1.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.45 |
| Luxury Orientation | PREMIUM | 1.43 |
| Indulgence | JOY | 1.38 |
| Sports Activity | POWER | 1.37 |
| Family Orientation | CONSERVATISM | 1.36 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Germany | 15.2% |
| United Kingdom | 6.5% |
See Hyundai Ioniq 5 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Hyundai Ioniq 5 have in Germany?
Hyundai Ioniq 5 has an estimated audience of 888,577 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyundai Ioniq 5 fans?
34.8% of Hyundai Ioniq 5 fans are female, 65.2% are male, with an average age of 39.3 years.
Which brands do Hyundai Ioniq 5 fans like most?
Hyundai Ioniq 5 fans show strongest brand affinity for Hyundai (7.64×), Photovoltaic system (5.94×), and Ariana Grande (5.46×) over the country average.
Where do Hyundai Ioniq 5 fans live in Germany?
Hyundai Ioniq 5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 219,732), Bayern (reach 192,534), and Baden-Württemberg (reach 154,665). These three regions account for the largest share of the active audience.
What other brands do Hyundai Ioniq 5 fans also like?
Beyond Hyundai Ioniq 5 itself, the audience over-indexes on Photovoltaic system (5.94×), Ariana Grande (5.46×), Hyundai Ioniq (15.92×), and Photovoltaics (4.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyundai Ioniq 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.