Rascasse Audience Intelligence

Hyundai Ioniq 5 Audience in Germany

A data profile of the people who buy, follow and care about Hyundai Ioniq 5 in Germany — modelled from more than twelve digital signal sources. Hyundai Ioniq 5 has an estimated audience of 976,011 people in Germany.

#81among Car type in Germany#60among Car Model in Germany#323in Cars & Mobility

The average Hyundai Ioniq 5 fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hyundai, Photovoltaic system, Photovoltaics, with strongest over-indexing on Hyundai (7.03× the country average).

Demographically, the Hyundai Ioniq 5 audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hyundai Ioniq 5 fan in Germany is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Hyundai.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Ioniq 5 profile in Germany.

Audience size
976K
in Germany
Gender
29.0%♀
71.0% male
Age
40.3
average years
Country rank
#6683
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Ioniq 5 fans

29.0% are female, 71.0% are male, average age 40.3.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Hyundai Ioniq 5 audience in Germany
MetricValue
Female29.0%
Male71.0%
Average age40.3
Estimated audience size976,011
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Hyundai Ioniq 5 audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Hyundai Ioniq 5 audience comes from Germany.

Worldwide audience distribution share by country for Hyundai Ioniq 5
CountryShare
United States23.5%
Germany15.5%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Ioniq 5 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hyundai Ioniq 5 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.31×
02Niedersachsen~100K1.26×
03Hessen~90K1.26×
04Baden-Württemberg~200K1.22×
05Rheinland-Pfalz~50K1.16×
06Nordrhein-Westfalen~200K1.10×
07Schleswig-Holstein~30K1.04×
08Hamburg~20K1.00×
09Saarland~10K1.00×
10Sachsen~40K0.87×
11Brandenburg~30K0.87×
12Thüringen~20K0.85×
13Berlin~30K0.81×
14Sachsen-Anhalt~20K0.78×
15Bremen~6K0.78×
16Mecklenburg-Vorpommern~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Hyundai Ioniq 5, Germany
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Ioniq 5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Ioniq 5 audience
#·InterestCategoryAffinity×
01Hyundai IoniqCars & Mobility15.80×
02VuelingTravel & Leisure8.20×
03Tesla Model XCars & Mobility7.94×
04HyundaiCars & Mobility7.03×
05Photovoltaic systemHome & Garden6.42×
06Škoda KodiaqCars & Mobility5.58×
07CupraCars & Mobility5.10×
08Automobile repair shopCars & Mobility4.77×
09PhotovoltaicsHome & Garden4.62×
10Plug-in hybridCars & Mobility4.31×
11Family carCars & Mobility4.07×
12Hybrid electric vehicleCars & Mobility4.05×
13Tesla MotorsCars & Mobility3.80×
14PeugeotCars & Mobility3.76×
15Electric vehicleCars & Mobility3.73×
16Used CarsCars & Mobility3.28×
17Used carCars & Mobility2.91×
18Solar energyHome & Garden2.54×
19Škoda AutoCars & Mobility2.35×
20AutoScout24Cars & Mobility1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Ioniq 5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Ioniq 5 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.84×
Quality AwarenessPREMIUM1.42×
Family OrientationCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Ioniq 5 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Design AffinityPREMIUM0.82×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Ioniq 5 have in Germany?

Hyundai Ioniq 5 has an estimated audience of 976,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hyundai Ioniq 5 fans?

29.0% of Hyundai Ioniq 5 fans are female, 71.0% are male, with an average age of 40.3 years.

03

Which brands do Hyundai Ioniq 5 fans like most?

Hyundai Ioniq 5 fans show strongest brand affinity for Hyundai (7.03×), Photovoltaic system (6.42×), and Photovoltaics (4.62×) over the country average.

04

Where do Hyundai Ioniq 5 fans live in Germany?

Hyundai Ioniq 5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Ioniq 5 fans also like?

Beyond Hyundai Ioniq 5 itself, the audience over-indexes on Photovoltaic system (6.42×), Photovoltaics (4.62×), Plug-in hybrid (4.31×), and Hyundai Ioniq (15.8×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hyundai Ioniq 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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