Hyundai Ioniq 5 Audience in United States

Hyundai Ioniq 5 logo

Hyundai Ioniq 5 has an estimated audience of 1,394,300 people in United States. 27.3% are female, 72.7% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Barclays Center, Leverage (TV series), Arrietty, Flattop grill, Northrop Grumman.

The average Hyundai Ioniq 5 fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barclays Center, Leverage (TV series), Arrietty, with strongest over-indexing on Barclays Center (246.48× the country average). Demographically, the Hyundai Ioniq 5 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Hyundai Ioniq 5 fans

Demographic split for Hyundai Ioniq 5 audience in United States
MetricValue
Female27.3%
Male72.7%
Average age38.7
Estimated audience size1,394,300

Audience persona

The typical Hyundai Ioniq 5 fan in United States is more male, around 38.7 years old, with strong Family Orientation tendencies and a notable affinity for Barclays Center.

Top regions in United States

Top regions ranked by reach for Hyundai Ioniq 5 in United States
RegionReachAffinity
California368,8432.41×
Texas117,8470.98×
Florida107,2161.14×
New York79,0231.01×
Washington57,6842.06×
Colorado53,7672.45×
Illinois51,4211.11×
Georgia47,6951.11×
Pennsylvania46,2370.98×
North Carolina42,7291.02×
New Jersey42,7051.2×
Virginia39,1141.15×
Ohio37,9180.88×
Massachusetts36,5521.33×
Michigan30,0130.82×
Maryland29,7661.24×
Arizona28,0860.99×
Oregon27,2951.71×
Tennessee23,1690.83×
Minnesota22,2611.11×
Indiana19,5330.77×
Missouri18,9170.84×
Wisconsin17,5670.84×
Nevada16,9141.25×
Connecticut16,5731.19×
South Carolina15,8070.75×
Utah14,7471.18×
Alabama12,8260.66×
Kentucky12,4220.71×
Oklahoma11,8660.77×
Louisiana10,0420.56×
Kansas8,6620.79×
Arkansas8,0500.7×
Iowa7,0710.62×
New Hampshire6,3431.15×
Hawaii6,1811.03×
New Mexico5,7220.82×
Nebraska5,5990.8×
Maine5,4961.1×
Mississippi5,4670.48×
Washington, District of Columbia5,3341.27×
Idaho5,1190.73×
Rhode Island4,4421×
West Virginia3,9300.61×
Vermont3,5741.46×
Delaware3,2930.86×
Montana2,0630.53×
Alaska1,7990.6×
South Dakota1,4080.44×
North Dakota1,2460.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Ioniq 5 audience
BrandAffinityCategory
Barclays Center246.48×Sports
Leverage (TV series)12.89×Movies & TV
Arrietty17.87×Movies & TV
Flattop grill36.28×Home & Garden
Northrop Grumman7.24×Business & Career
N1 road (South Africa)4.65×Travel & Leisure
Hipster10.47×Politics & Society
Life of Pi9.22×Movies & TV
The Tree of Life (film)11.71×Movies & TV
Eden Lake7.38×Movies & TV
Vocal harmony4.03×Music & Radio
Keenan Allen5.69×Sports
Historic site3.55×Arts & Culture
Tipsy Elves7.66×Shopping
Nebraska Cornhuskers football2.43×Sports
Elsword10.68×Games
Governor of Michigan4.57×Politics & Society
Jesse Plemons2.09×Movies & TV
MK2.45×Music & Radio
Kendra Scott1.68×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Ioniq 5 audience
TraitClusterScore
Family OrientationCONSERVATISM1.58
Need for SecurityCONSERVATISM1.54
Early Adopter MentalityPOWER1.38
Quality AwarenessPREMIUM1.36
Urban LifestyleOPEN1.3
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Ioniq 5
CountryShare
United States23.8%
Germany15.2%
United Kingdom6.5%

See Hyundai Ioniq 5 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Hyundai Ioniq 5 have in United States?

Hyundai Ioniq 5 has an estimated audience of 1,394,300 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyundai Ioniq 5 fans?

27.3% of Hyundai Ioniq 5 fans are female, 72.7% are male, with an average age of 38.7 years.

Which brands do Hyundai Ioniq 5 fans like most?

Hyundai Ioniq 5 fans show strongest brand affinity for Barclays Center (246.48×), Leverage (TV series) (12.89×), and Arrietty (17.87×) over the country average.

Where do Hyundai Ioniq 5 fans live in United States?

Hyundai Ioniq 5 fans in United States are most concentrated in California (reach 368,843), Texas (reach 117,847), and Florida (reach 107,216). These three regions account for the largest share of the active audience.

What other brands do Hyundai Ioniq 5 fans also like?

Beyond Hyundai Ioniq 5 itself, the audience over-indexes on Leverage (TV series) (12.89×), Arrietty (17.87×), Flattop grill (36.28×), and Northrop Grumman (7.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Ioniq 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.