Hyundai Ioniq 5 Audience in United States

Hyundai Ioniq 5 has an estimated audience of 1,394,300 people in United States. 27.3% are female, 72.7% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Hyundai Ioniq, CarGurus, Google Maps, Enterprise Rent-A-Car, Capital One.

The average Hyundai Ioniq 5 fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hyundai Ioniq, CarGurus, Google Maps, with strongest over-indexing on Hyundai Ioniq (246.48× the country average). Demographically, the Hyundai Ioniq 5 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Hyundai Ioniq 5 fans

Demographic split for Hyundai Ioniq 5 audience in United States
MetricValue
Female27.3%
Male72.7%
Average age38.7
Estimated audience size1,394,300

Audience persona

The typical Hyundai Ioniq 5 fan in United States is more male, around 38.7 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai Ioniq.

Top regions in United States

Top regions ranked by reach for Hyundai Ioniq 5 in United States
RegionReachAffinity
California368,8432.41×
Texas117,8470.98×
Florida107,2161.14×
New York79,0231.01×
Washington57,6842.06×
Colorado53,7672.45×
Illinois51,4211.11×
Georgia47,6951.11×
Pennsylvania46,2370.98×
North Carolina42,7291.02×
New Jersey42,7051.2×
Virginia39,1141.15×
Ohio37,9180.88×
Massachusetts36,5521.33×
Michigan30,0130.82×
Maryland29,7661.24×
Arizona28,0860.99×
Oregon27,2951.71×
Tennessee23,1690.83×
Minnesota22,2611.11×
Indiana19,5330.77×
Missouri18,9170.84×
Wisconsin17,5670.84×
Nevada16,9141.25×
Connecticut16,5731.19×
South Carolina15,8070.75×
Utah14,7471.18×
Alabama12,8260.66×
Kentucky12,4220.71×
Oklahoma11,8660.77×
Louisiana10,0420.56×
Kansas8,6620.79×
Arkansas8,0500.7×
Iowa7,0710.62×
New Hampshire6,3431.15×
Hawaii6,1811.03×
New Mexico5,7220.82×
Nebraska5,5990.8×
Maine5,4961.1×
Mississippi5,4670.48×
Washington, District of Columbia5,3341.27×
Idaho5,1190.73×
Rhode Island4,4421×
West Virginia3,9300.61×
Vermont3,5741.46×
Delaware3,2930.86×
Montana2,0630.53×
Alaska1,7990.6×
South Dakota1,4080.44×
North Dakota1,2460.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Ioniq 5 audience
BrandAffinityCategory
Hyundai Ioniq246.48×Cars & Mobility
CarGurus8.02×Cars & Mobility
Google Maps5.36×Internet & Social Media
Enterprise Rent-A-Car7.47×Cars & Mobility
Capital One4.44×Business & Career
Hyundai Elantra23.51×Cars & Mobility
Indeed.com4.09×Business & Career
Hyundai6.58×Cars & Mobility
Autism Awareness6.77×Health
Honda Accord10.47×Cars & Mobility
Honda Pilot11.73×Cars & Mobility
Diabetes mellitus awareness4.75×Health
Google News3.99×News
Acura MDX12.36×Cars & Mobility
Hyundai Tucson12.89×Cars & Mobility
Plug-in hybrid7.41×Cars & Mobility
Hyundai Santa Fe11.71×Cars & Mobility
Apple Store4.81×Shopping
Singer-songwriter2.41×Music & Radio
AccuWeather3.73×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Ioniq 5 audience
TraitClusterScore
Family OrientationCONSERVATISM1.58
Need for SecurityCONSERVATISM1.54
Early Adopter MentalityPOWER1.38
Quality AwarenessPREMIUM1.36
Urban LifestyleOPEN1.3
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Ioniq 5
CountryShare
United States23.8%
Germany15.2%
United Kingdom6.5%

See Hyundai Ioniq 5 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Hyundai Ioniq 5 have in United States?

Hyundai Ioniq 5 has an estimated audience of 1,394,300 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyundai Ioniq 5 fans?

27.3% of Hyundai Ioniq 5 fans are female, 72.7% are male, with an average age of 38.7 years.

Which brands do Hyundai Ioniq 5 fans like most?

Hyundai Ioniq 5 fans show strongest brand affinity for Hyundai Ioniq (246.48×), CarGurus (8.02×), and Google Maps (5.36×) over the country average.

Where do Hyundai Ioniq 5 fans live in United States?

Hyundai Ioniq 5 fans in United States are most concentrated in California (reach 368,843), Texas (reach 117,847), and Florida (reach 107,216). These three regions account for the largest share of the active audience.

What other brands do Hyundai Ioniq 5 fans also like?

Beyond Hyundai Ioniq 5 itself, the audience over-indexes on CarGurus (8.02×), Google Maps (5.36×), Enterprise Rent-A-Car (7.47×), and Capital One (4.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Ioniq 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.