Rascasse Audience Intelligence

Hyundai Ioniq Audience in United States

A data profile of the people who buy, follow and care about Hyundai Ioniq in United States — modelled from more than twelve digital signal sources. Hyundai Ioniq has an estimated audience of 497,592 people in United States.

#268among Car type in United States#303among Car Model in United States#1034in Cars & Mobility

The average Hyundai Ioniq fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hyundai Ioniq 5, Hyundai Tucson, Hyundai Genesis Coupe, with strongest over-indexing on Hyundai Ioniq 5 (200.2× the country average).

Demographically, the Hyundai Ioniq audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyundai Ioniq fan in United States is more male, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Hyundai Ioniq 5.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Ioniq profile in United States.

Audience size
498K
in United States
Gender
30.6%♀
69.4% male
Age
39.8
average years
Country rank
#36771
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Ioniq fans

30.6% are female, 69.4% are male, average age 39.8.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Hyundai Ioniq audience in United States
MetricValue
Female30.6%
Male69.4%
Average age39.8
Estimated audience size497,592
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Hyundai Ioniq audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3916%
40-4918%
50+27%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Hyundai Ioniq audience comes from United States.

Worldwide audience distribution share by country for Hyundai Ioniq
CountryShare
United States13.2%
Germany11.9%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Ioniq audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyundai Ioniq fans by region: top regions in United States
#RegionReachAffinity×
01California~100K2.06×
02Washington~20K1.73×
03Colorado~10K1.71×
04Oregon~8K1.49×
05Vermont~1K1.38×
06Washington, District of Columbia~2K1.37×
07Maryland~10K1.29×
08Nevada~6K1.29×
09Massachusetts~10K1.22×
10Arizona~10K1.21×
11Utah~5K1.21×
12Virginia~10K1.19×
13New Hampshire~2K1.17×
14Connecticut~6K1.16×
15New Jersey~10K1.15×
16Florida~40K1.13×
17Maine~2K1.12×
18Georgia~20K1.09×
19Illinois~20K1.08×
20North Carolina~20K1.08×
21Hawaii~2K1.08×
22Minnesota~7K1.03×
23Pennsylvania~20K1.02×
24Rhode Island~2K1.00×
25Texas~40K0.99×
26New York~30K0.97×
27Ohio~10K0.92×
28Delaware~1K0.91×
29Oklahoma~5K0.90×
30New Mexico~2K0.89×
31Missouri~7K0.88×
32Nebraska~2K0.88×
33Wisconsin~6K0.86×
34Kansas~3K0.86×
35Alaska<1K0.84×
36Tennessee~8K0.83×
37Idaho~2K0.83×
38Indiana~7K0.81×
39Arkansas~3K0.80×
40Michigan~10K0.78×
41South Carolina~6K0.78×
42Alabama~5K0.78×
43Kentucky~5K0.78×
44West Virginia~2K0.78×
45Iowa~3K0.74×
46Montana<1K0.72×
47North Dakota<1K0.71×
48South Dakota<1K0.70×
49Louisiana~4K0.64×
50Mississippi~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Hyundai Ioniq, United States
0.64×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Ioniq audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Ioniq audience
#·InterestCategoryAffinity×
01Hyundai EquusCars & Mobility400.76×
02Hyundai Genesis CoupeCars & Mobility270.00×
03Hyundai Ioniq 5Cars & Mobility200.20×
04Hyundai VelosterCars & Mobility176.41×
05Car of the YearCars & Mobility169.28×
06Hyundai AccentCars & Mobility132.41×
07Mini sport utility vehicleCars & Mobility116.67×
08Hyundai TucsonCars & Mobility91.92×
09Hyundai Santa FeCars & Mobility79.14×
10Chevrolet SparkCars & Mobility73.89×
11Hyundai ElantraCars & Mobility56.30×
12Karen CarpenterMusic & Radio54.32×
13Plug-in hybridCars & Mobility38.89×
14Hyundai SonataCars & Mobility38.63×
15Hybrid electric vehicleCars & Mobility37.12×
16Apple ciderFood & Beverages24.51×
17Stephen HawkingBusiness & Career19.86×
18ShowroomShopping17.50×
19New Year's DayHome & Garden9.32×
20Google DocsInternet & Social Media7.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Ioniq audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Ioniq audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.67×
PatriotismCONSERVATISM4.30×
Family OrientationCONSERVATISM3.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Ioniq audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.09×
Design AffinityPREMIUM1.11×
MindfulnessBALANCE1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Ioniq have in United States?

Hyundai Ioniq has an estimated audience of 497,592 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hyundai Ioniq fans?

30.6% of Hyundai Ioniq fans are female, 69.4% are male, with an average age of 39.8 years.

03

Which brands do Hyundai Ioniq fans like most?

Hyundai Ioniq fans show strongest brand affinity for Hyundai Ioniq 5 (200.2×), Hyundai Tucson (91.92×), and Hyundai Genesis Coupe (270×) over the country average.

04

Where do Hyundai Ioniq fans live in United States?

Hyundai Ioniq fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Ioniq fans also like?

Beyond Hyundai Ioniq itself, the audience over-indexes on Hyundai Tucson (91.92×), Hyundai Genesis Coupe (270×), Hyundai Santa Fe (79.14×), and Hyundai Equus (400.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Ioniq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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