Hyundai Ioniq Audience in United States

Hyundai Ioniq logo

Hyundai Ioniq has an estimated audience of 495,329 people in United States. 30.6% are female, 69.4% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Hyundai Ioniq 5, Hyundai Tucson, Hyundai Genesis Coupe, Hyundai Santa Fe, Hyundai Equus.

The average Hyundai Ioniq fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hyundai Ioniq 5, Hyundai Tucson, Hyundai Genesis Coupe, with strongest over-indexing on Hyundai Ioniq 5 (200.2× the country average). Demographically, the Hyundai Ioniq audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Hyundai Ioniq fans

Demographic split for Hyundai Ioniq audience in United States
MetricValue
Female30.6%
Male69.4%
Average age39.8
Estimated audience size495,329

Audience persona

The typical Hyundai Ioniq fan in United States is more male, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hyundai Ioniq 5.

Top regions in United States

Top regions ranked by reach for Hyundai Ioniq in United States
RegionReachAffinity
California120,8802.22×
Texas44,3981.04×
Florida39,0221.16×
New York29,1651.05×
Washington18,3351.85×
Illinois18,2381.11×
Pennsylvania17,7891.07×
Georgia17,0521.12×
North Carolina16,4781.11×
New Jersey15,7271.25×
Virginia14,8431.23×
Colorado14,8141.9×
Ohio13,8910.91×
Arizona12,5681.24×
Massachusetts12,5031.28×
Maryland11,0181.29×
Michigan10,3420.8×
Oregon8,5171.5×
Tennessee7,6740.77×
Minnesota7,4191.05×
Indiana6,9980.77×
Missouri6,9930.88×
Wisconsin6,1800.83×
Nevada6,0591.26×
Connecticut5,8891.19×
South Carolina5,6420.76×
Utah5,2591.19×
Alabama4,9740.72×
Oklahoma4,8160.88×
Kentucky4,4660.72×
Louisiana3,5780.56×
Kansas3,2150.82×
Arkansas3,0550.75×
Iowa2,6950.66×
New Hampshire2,2901.17×
Hawaii2,2851.07×
Washington, District of Columbia2,0861.4×
New Mexico2,0240.81×
Nebraska2,0040.81×
Mississippi1,9760.48×
Maine1,9511.1×
Idaho1,8130.73×
Rhode Island1,5981.01×
West Virginia1,4120.61×
Vermont1,3181.52×
Delaware1,1410.83×
Montana7750.56×
Alaska7230.68×
South Dakota4860.42×
North Dakota4100.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Ioniq audience
BrandAffinityCategory
Hyundai Ioniq 5200.2×Cars & Mobility
Hyundai Tucson91.92×Cars & Mobility
Hyundai Genesis Coupe270×Cars & Mobility
Hyundai Santa Fe79.14×Cars & Mobility
Hyundai Equus400.76×Cars & Mobility
Hyundai Veloster176.41×Cars & Mobility
Hyundai Accent132.41×Cars & Mobility
Plug-in hybrid38.89×Cars & Mobility
Hybrid electric vehicle37.12×Cars & Mobility
Hyundai Elantra56.3×Cars & Mobility
Showroom17.5×Shopping
Karen Carpenter54.32×Music & Radio
Mini sport utility vehicle116.67×Cars & Mobility
Google Docs7.3×Internet & Social Media
Hyundai Sonata38.63×Cars & Mobility
Stephen Hawking19.86×Business & Career
New Year's Day9.32×Home & Garden
Chevrolet Spark73.89×Cars & Mobility
Apple cider24.51×Food & Beverages
Car of the Year169.28×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Ioniq audience
TraitClusterScore
Urban LifestyleOPEN2.68
Need for SecurityCONSERVATISM2.2
Family OrientationCONSERVATISM1.94
Early Adopter MentalityPOWER1.61
Risk AppetiteTHRILL1.52
Quality AwarenessPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Ioniq
CountryShare
United States13.7%
Germany10.9%
United Kingdom8.4%

See Hyundai Ioniq audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Hyundai Ioniq have in United States?

Hyundai Ioniq has an estimated audience of 495,329 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyundai Ioniq fans?

30.6% of Hyundai Ioniq fans are female, 69.4% are male, with an average age of 39.8 years.

Which brands do Hyundai Ioniq fans like most?

Hyundai Ioniq fans show strongest brand affinity for Hyundai Ioniq 5 (200.2×), Hyundai Tucson (91.92×), and Hyundai Genesis Coupe (270×) over the country average.

Where do Hyundai Ioniq fans live in United States?

Hyundai Ioniq fans in United States are most concentrated in California (reach 120,880), Texas (reach 44,398), and Florida (reach 39,022). These three regions account for the largest share of the active audience.

What other brands do Hyundai Ioniq fans also like?

Beyond Hyundai Ioniq itself, the audience over-indexes on Hyundai Tucson (91.92×), Hyundai Genesis Coupe (270×), Hyundai Santa Fe (79.14×), and Hyundai Equus (400.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Ioniq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.