Rascasse Audience Intelligence

Mini sport utility vehicle Audience in United States

A data profile of the people who buy, follow and care about Mini sport utility vehicle in United States — modelled from more than twelve digital signal sources. Mini sport utility vehicle has an estimated audience of 352,284 people in United States.

#316among Car type in United States#12827among Topic in United States#1206in Cars & Mobility

The average Mini sport utility vehicle fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, Planned maintenance, Yellow Cab, with strongest over-indexing on Used Cars (11.66× the country average).

Demographically, the Mini sport utility vehicle audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mini sport utility vehicle fan in United States is more male, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mini sport utility vehicle profile in United States.

Audience size
352K
in United States
Gender
29.2%♀
70.8% male
Age
40.6
average years
Country rank
#44458
Topic in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mini sport utility vehicle fans

29.2% are female, 70.8% are male, average age 40.6.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Mini sport utility vehicle audience in United States
MetricValue
Female29.2%
Male70.8%
Average age40.6
Estimated audience size352,284
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Mini sport utility vehicle audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3914%
40-4918%
50+30%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Mini sport utility vehicle audience comes from United States.

Worldwide audience distribution share by country for Mini sport utility vehicle
CountryShare
United States23.7%
Japan10.4%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mini sport utility vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Mini sport utility vehicle fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~5K1.13×
02Missouri~6K1.08×
03Tennessee~7K1.06×
04Arizona~7K1.03×
05Washington~7K1.03×
06Massachusetts~7K1.02×
07Michigan~9K1.00×
08Virginia~9K1.00×
09Georgia~10K0.99×
10North Carolina~10K0.99×
11Pennsylvania~10K0.98×
12Illinois~10K0.97×
13Florida~20K0.94×
14New York~20K0.94×
15Texas~30K0.93×
16California~40K0.92×
Fig. 06

Affinity by region

Affinity by region — Mini sport utility vehicle, United States
0.92×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mini sport utility vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mini sport utility vehicle audience
#·InterestCategoryAffinity×
01Yellow CabCars & Mobility117.46×
02Hyundai TiburonCars & Mobility73.17×
03Chevrolet TrailBlazerCars & Mobility40.24×
04Ford Mustang (fourth generation)Cars & Mobility20.92×
05Chrysler Pacifica (minivan)Cars & Mobility20.00×
06Power inverterTopic20.00×
07HellcatsMovies & TV18.97×
08Hyundai Santa FeCars & Mobility18.29×
09Hyundai TucsonCars & Mobility18.12×
10Women's History MonthPolitics & Society15.46×
11Automobile safetyCars & Mobility15.37×
12Toyota SequoiaCars & Mobility14.55×
13Mazda CX-5Cars & Mobility12.27×
14Used CarsCars & Mobility11.66×
15Honda CR-VCars & Mobility10.70×
16Planned maintenanceBusiness & Career9.10×
17Crossover (automobile)Cars & Mobility8.90×
18Hot rodCars & Mobility8.07×
19Enterprise Rent-A-CarCars & Mobility6.23×
20SUVsCars & Mobility3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mini sport utility vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mini sport utility vehicle audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.37×
Need for SecurityCONSERVATISM2.13×
Career OrientationPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mini sport utility vehicle audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Early Adopter MentalityPOWER0.91×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mini sport utility vehicle have in United States?

Mini sport utility vehicle has an estimated audience of 352,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mini sport utility vehicle fans?

29.2% of Mini sport utility vehicle fans are female, 70.8% are male, with an average age of 40.6 years.

03

Which brands do Mini sport utility vehicle fans like most?

Mini sport utility vehicle fans show strongest brand affinity for Used Cars (11.66×), Planned maintenance (9.1×), and Yellow Cab (117.46×) over the country average.

04

Where do Mini sport utility vehicle fans live in United States?

Mini sport utility vehicle fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mini sport utility vehicle fans also like?

Beyond Mini sport utility vehicle itself, the audience over-indexes on Planned maintenance (9.1×), Yellow Cab (117.46×), Chevrolet TrailBlazer (40.24×), and Hellcats (18.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Mini sport utility vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mini sport utility vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →