Mini sport utility vehicle Audience in United States
Mini sport utility vehicle has an estimated audience of 352,284 people in United States. 29.2% are female, 70.8% are male, average age 40.6. Top regions: Tennessee, Missouri, Florida. Top brand affinities: Used Cars, Planned maintenance, Chevrolet TrailBlazer, Yellow Cab, Hellcats.
The average Mini sport utility vehicle fan in United States is 40.6 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Missouri, Florida. Top brand affinities include Used Cars, Planned maintenance, Chevrolet TrailBlazer, with strongest over-indexing on Used Cars (11.66× the country average). Demographically, the Mini sport utility vehicle audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Mini sport utility vehicle fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 40.6 |
| Estimated audience size | 352,284 |
Audience persona
The typical Mini sport utility vehicle fan in United States is more male, around 40.6 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Tennessee | 10,733 | 1.52× |
| Missouri | 10,055 | 1.77× |
| Florida | 9,978 | 0.42× |
| Texas | 9,921 | 0.33× |
| North Carolina | 9,654 | 0.91× |
| Georgia | 9,576 | 0.88× |
| Michigan | 9,572 | 1.04× |
| California | 9,174 | 0.24× |
| Arizona | 9,169 | 1.27× |
| Pennsylvania | 9,129 | 0.77× |
| Washington | 8,904 | 1.26× |
| Oregon | 8,876 | 2.2× |
| Virginia | 8,766 | 1.02× |
| Illinois | 8,562 | 0.73× |
| New York | 8,444 | 0.43× |
| Massachusetts | 8,419 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used Cars | 11.66× | Cars & Mobility |
| Planned maintenance | 9.1× | Business & Career |
| Chevrolet TrailBlazer | 40.24× | Cars & Mobility |
| Yellow Cab | 117.46× | Cars & Mobility |
| Hellcats | 18.97× | Movies & TV |
| Automobile safety | 15.37× | Cars & Mobility |
| Crossover (automobile) | 8.9× | Cars & Mobility |
| Enterprise Rent-A-Car | 6.23× | Cars & Mobility |
| Hot rod | 8.07× | Cars & Mobility |
| Hyundai Santa Fe | 18.29× | Cars & Mobility |
| Hyundai Tucson | 18.12× | Cars & Mobility |
| Honda CR-V | 10.7× | Cars & Mobility |
| Hyundai Tiburon | 73.17× | Cars & Mobility |
| SUVs | 3.1× | Cars & Mobility |
| Toyota Sequoia | 14.55× | Cars & Mobility |
| Ford Mustang (fourth generation) | 20.92× | Cars & Mobility |
| Chrysler Pacifica (minivan) | 20× | Cars & Mobility |
| Power inverter | 20× | |
| Torque | 9.09× | Business & Career |
| Mazda CX-5 | 12.27× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.94 |
| Patriotism | CONSERVATISM | 1.75 |
| Need for Security | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.45 |
| Career Orientation | POWER | 1.29 |
| Quality Awareness | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 10.4% |
| Germany | 8.9% |
See Mini sport utility vehicle audiences in other countries
- Mini sport utility vehicle — Germany
- Mini sport utility vehicle — United Kingdom
- Mini sport utility vehicle — France
- Mini sport utility vehicle — Italy
- Mini sport utility vehicle — Spain
- Mini sport utility vehicle — Brazil
- Mini sport utility vehicle — Japan
- Mini sport utility vehicle — South Korea
- Mini sport utility vehicle — India
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
Frequently asked questions
How many fans does Mini sport utility vehicle have in United States?
Mini sport utility vehicle has an estimated audience of 352,284 people in United States, concentrated in Tennessee and Missouri.
What is the gender split and age of Mini sport utility vehicle fans?
29.2% of Mini sport utility vehicle fans are female, 70.8% are male, with an average age of 40.6 years.
Which brands do Mini sport utility vehicle fans like most?
Mini sport utility vehicle fans show strongest brand affinity for Used Cars (11.66×), Planned maintenance (9.1×), and Chevrolet TrailBlazer (40.24×) over the country average.
Where do Mini sport utility vehicle fans live in United States?
Mini sport utility vehicle fans in United States are most concentrated in Tennessee (reach 10,733), Missouri (reach 10,055), and Florida (reach 9,978). These three regions account for the largest share of the active audience.
What other brands do Mini sport utility vehicle fans also like?
Beyond Mini sport utility vehicle itself, the audience over-indexes on Planned maintenance (9.1×), Chevrolet TrailBlazer (40.24×), Yellow Cab (117.46×), and Hellcats (18.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mini sport utility vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.