Automobile safety Audience in United States

Automobile safety logo

Automobile safety has an estimated audience of 5,375,756 people in United States. 40.7% are female, 59.3% are male, average age 44.3. Top regions: California, New York, Florida. Top brand affinities: Vehicle inspection, Indianapolis Motor Speedway, Property insurance, Day trading, Horoscope.

The average Automobile safety fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Vehicle inspection, Indianapolis Motor Speedway, Property insurance, with strongest over-indexing on Vehicle inspection (67.21× the country average). Demographically, the Automobile safety audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Automobile safety fans

Demographic split for Automobile safety audience in United States
MetricValue
Female40.7%
Male59.3%
Average age44.3
Estimated audience size5,375,756

Audience persona

The typical Automobile safety fan in United States is more male, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for Vehicle inspection.

Top regions in United States

Top regions ranked by reach for Automobile safety in United States
RegionReachAffinity
California490,1950.83×
New York319,5561.06×
Florida309,5380.85×
Texas296,4820.64×
Wisconsin227,3132.81×
North Carolina161,5071×
Georgia160,1980.97×
Illinois152,9690.85×
Pennsylvania137,8860.76×
Ohio135,8650.82×
South Carolina117,6921.46×
Tennessee116,7971.08×
New Jersey104,5720.76×
Virginia101,0830.77×
Michigan101,0510.72×
Indiana84,3170.86×
Kentucky81,2881.21×
Maryland80,7440.87×
Alabama75,0231×
Arizona74,4590.68×
Massachusetts73,8410.7×
Louisiana72,7341.05×
Missouri66,9600.77×
Mississippi61,9061.4×
Colorado58,5690.69×
Washington52,0590.48×
Connecticut49,9940.93×
Nevada49,6480.95×
Oklahoma44,1790.74×
Arkansas39,2830.89×
Minnesota35,9220.47×
Oregon33,1560.54×
Kansas30,3460.72×
Rhode Island28,5161.67×
West Virginia27,8761.11×
Iowa27,2080.61×
Idaho25,2820.94×
New Mexico24,9040.92×
Utah24,3610.51×
Hawaii24,1521.05×
Delaware23,4091.58×
Nebraska22,0900.82×
New Hampshire22,0571.04×
Alaska21,8571.9×
South Dakota20,6871.66×
Maine19,1570.99×
Montana19,0541.28×
North Dakota18,3111.66×
Washington, District of Columbia15,0240.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automobile safety audience
BrandAffinityCategory
Vehicle inspection67.21×Cars & Mobility
Indianapolis Motor Speedway13.64×Sports
Property insurance17.46×Home & Garden
Day trading11.26×Business & Career
Horoscope8.72×Health
Planet Fitness3.2×Sports
Blended whiskey9.58×Food & Beverages
Critical illness insurance12.85×Business & Career
Diaper bag4.3×Kids & Family
Home inspection11.49×Home & Garden
General insurance12.52×Business & Career
Term life insurance10.56×Business & Career
AutoZone2.38×Cars & Mobility
Pet insurance9.66×Pets & Animals
Roulette8.51×Games
Cross-country skiing8.77×Sports
MSN2.24×News
Largemouth bass5.53×Food & Beverages
Whole grain8.11×Food & Beverages
Bass guitar2.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automobile safety audience
TraitClusterScore
Risk AppetiteTHRILL2.24
Need for SecurityCONSERVATISM1.87
Family OrientationCONSERVATISM1.63
Luxury OrientationPREMIUM1.34
PatriotismCONSERVATISM1.3
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Automobile safety
CountryShare
United States25.1%
Italy6.2%
Philippines5.9%

See Automobile safety audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Automobile safety have in United States?

Automobile safety has an estimated audience of 5,375,756 people in United States, concentrated in California and New York.

What is the gender split and age of Automobile safety fans?

40.7% of Automobile safety fans are female, 59.3% are male, with an average age of 44.3 years.

Which brands do Automobile safety fans like most?

Automobile safety fans show strongest brand affinity for Vehicle inspection (67.21×), Indianapolis Motor Speedway (13.64×), and Property insurance (17.46×) over the country average.

Where do Automobile safety fans live in United States?

Automobile safety fans in United States are most concentrated in California (reach 490,195), New York (reach 319,556), and Florida (reach 309,538). These three regions account for the largest share of the active audience.

What other brands do Automobile safety fans also like?

Beyond Automobile safety itself, the audience over-indexes on Indianapolis Motor Speedway (13.64×), Property insurance (17.46×), Day trading (11.26×), and Horoscope (8.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automobile safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.