Rascasse Audience Intelligence

Automobile safety Audience in United States

A data profile of the people who buy, follow and care about Automobile safety in United States — modelled from more than twelve digital signal sources. Automobile safety has an estimated audience of 5,375,756 people in United States.

#3604among Topic in United States#244in Cars & Mobility

The average Automobile safety fan in United States is 44.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda CX-5, Discount Tire, SUVs, with strongest over-indexing on Mazda CX-5 (8.42× the country average).

Demographically, the Automobile safety audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automobile safety fan in United States is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Mazda CX-5.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automobile safety profile in United States.

Audience size
5.4M
in United States
Gender
40.7%♀
59.3% male
Age
44.3
average years
Country rank
#6263
Topic in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automobile safety fans

40.7% are female, 59.3% are male, average age 44.3.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Automobile safety audience in United States
MetricValue
Female40.7%
Male59.3%
Average age44.3
Estimated audience size5,375,756
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Automobile safety audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3916%
40-4921%
50+36%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Automobile safety audience comes from United States.

Worldwide audience distribution share by country for Automobile safety
CountryShare
United States25.1%
Italy6.2%
Philippines5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automobile safety audience in United States is strongest.

Fig. 05

Top regions by affinity

Automobile safety fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K2.44×
02South Carolina~100K1.22×
03North Dakota~10K1.21×
04Montana~20K1.20×
05South Dakota~10K1.19×
06Rhode Island~20K1.14×
07Delaware~20K1.12×
08New Hampshire~20K1.11×
09Alaska~10K1.10×
10Mississippi~50K1.09×
11Hawaii~20K1.08×
12Vermont~10K1.06×
13Kentucky~70K1.03×
14New Mexico~30K1.03×
15Maine~20K1.03×
16West Virginia~30K1.02×
17Washington, District of Columbia~20K1.02×
18Nebraska~30K1.00×
19Idaho~30K1.00×
20Louisiana~70K0.99×
21Tennessee~100K0.98×
22Arkansas~40K0.98×
23Alabama~70K0.97×
24Nevada~50K0.96×
25Kansas~40K0.96×
26Connecticut~50K0.95×
27Iowa~40K0.94×
28New York~300K0.93×
29Oklahoma~60K0.93×
30North Carolina~100K0.92×
31Maryland~80K0.92×
32Georgia~200K0.91×
33Utah~40K0.91×
34Indiana~90K0.90×
35Missouri~80K0.89×
36Oregon~50K0.88×
37Colorado~70K0.87×
38Illinois~200K0.85×
39Ohio~100K0.85×
40Virginia~100K0.85×
41Arizona~90K0.85×
42Minnesota~70K0.85×
43New Jersey~100K0.84×
44Massachusetts~90K0.84×
45Michigan~100K0.83×
46Florida~300K0.82×
47Pennsylvania~100K0.82×
48Washington~90K0.80×
49California~500K0.77×
50Texas~300K0.68×
Fig. 06

Affinity by region

Affinity by region — Automobile safety, United States
0.68×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automobile safety audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automobile safety audience
#·InterestCategoryAffinity×
01Mazda CX-5Cars & Mobility8.42×
02Hyundai Santa FeCars & Mobility7.02×
03Hybrid electric vehicleCars & Mobility4.99×
04Toyota RAV4Cars & Mobility4.40×
05Kia MotorsCars & Mobility3.25×
06Compact carCars & Mobility3.25×
07Law firmBusiness & Career2.96×
08Discount TireShopping2.88×
09Sustainable energyHome & Garden2.57×
10Used CarsCars & Mobility2.48×
11Home insuranceBusiness & Career2.36×
12Used carCars & Mobility2.26×
13Renewable energyBusiness & Career2.26×
14Hardware storeHome & Garden2.18×
15Solar energyHome & Garden2.16×
16SUVsCars & Mobility1.86×
17PharmacyBusiness & Career1.82×
18AutoZoneCars & Mobility1.80×
19Planet FitnessSports1.71×
20Home AppliancesHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automobile safety audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automobile safety audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.21×
PatriotismCONSERVATISM1.76×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automobile safety audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automobile safety have in United States?

Automobile safety has an estimated audience of 5,375,756 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Automobile safety fans?

40.7% of Automobile safety fans are female, 59.3% are male, with an average age of 44.3 years.

03

Which brands do Automobile safety fans like most?

Automobile safety fans show strongest brand affinity for Mazda CX-5 (8.42×), Discount Tire (2.88×), and SUVs (1.86×) over the country average.

04

Where do Automobile safety fans live in United States?

Automobile safety fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Automobile safety fans also like?

Beyond Automobile safety itself, the audience over-indexes on Discount Tire (2.88×), SUVs (1.86×), Used car (2.26×), and AutoZone (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Automobile safety audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Automobile safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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