Automobile safety Audience in United States

Automobile safety logo

Automobile safety has an estimated audience of 5,375,756 people in United States. 40.7% are female, 59.3% are male, average age 44.3. Top regions: California, New York, Florida. Top brand affinities: Israel, Nebraska Cornhuskers football, Leverage (TV series), Jesse Plemons, Northrop Grumman.

The average Automobile safety fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Israel, Nebraska Cornhuskers football, Leverage (TV series), with strongest over-indexing on Israel (2.11× the country average). Demographically, the Automobile safety audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Automobile safety fans

Demographic split for Automobile safety audience in United States
MetricValue
Female40.7%
Male59.3%
Average age44.3
Estimated audience size5,375,756

Audience persona

The typical Automobile safety fan in United States is more male, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Automobile safety in United States
RegionReachAffinity
California490,1950.83×
New York319,5561.06×
Florida309,5380.85×
Texas296,4820.64×
Wisconsin227,3132.81×
North Carolina161,5071×
Georgia160,1980.97×
Illinois152,9690.85×
Pennsylvania137,8860.76×
Ohio135,8650.82×
South Carolina117,6921.46×
Tennessee116,7971.08×
New Jersey104,5720.76×
Virginia101,0830.77×
Michigan101,0510.72×
Indiana84,3170.86×
Kentucky81,2881.21×
Maryland80,7440.87×
Alabama75,0231×
Arizona74,4590.68×
Massachusetts73,8410.7×
Louisiana72,7341.05×
Missouri66,9600.77×
Mississippi61,9061.4×
Colorado58,5690.69×
Washington52,0590.48×
Connecticut49,9940.93×
Nevada49,6480.95×
Oklahoma44,1790.74×
Arkansas39,2830.89×
Minnesota35,9220.47×
Oregon33,1560.54×
Kansas30,3460.72×
Rhode Island28,5161.67×
West Virginia27,8761.11×
Iowa27,2080.61×
Idaho25,2820.94×
New Mexico24,9040.92×
Utah24,3610.51×
Hawaii24,1521.05×
Delaware23,4091.58×
Nebraska22,0900.82×
New Hampshire22,0571.04×
Alaska21,8571.9×
South Dakota20,6871.66×
Maine19,1570.99×
Montana19,0541.28×
North Dakota18,3111.66×
Washington, District of Columbia15,0240.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automobile safety audience
BrandAffinityCategory
Israel2.11×Travel & Leisure
Nebraska Cornhuskers football3.1×Sports
Leverage (TV series)5.5×Movies & TV
Jesse Plemons2.86×Movies & TV
Northrop Grumman5.26×Business & Career
MK3.16×Music & Radio
Urban horticulture2.07×Home & Garden
Queens College, City University of New York4.03×Business & Career
Wikia1.85×Internet & Social Media
Barclays Center6.79×Sports
N1 road (South Africa)2.07×Travel & Leisure
Glossier2.6×Beauty & Wellness
The Tree of Life (film)5.76×Movies & TV
Riedel (glass manufacturer)11.84×Home & Garden
Iztacalco15.37×Travel & Leisure
Jaws2.44×Movies & TV
Writers Guild of America13.71×Literature
Hog Hunting1.51×Sports
Charlamagne Tha God4.18×Movies & TV
Isla Holbox10.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automobile safety audience
TraitClusterScore
Risk AppetiteTHRILL2.24
Need for SecurityCONSERVATISM1.87
Family OrientationCONSERVATISM1.63
Luxury OrientationPREMIUM1.34
PatriotismCONSERVATISM1.3
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Automobile safety
CountryShare
United States25.1%
Italy6.2%
Philippines5.9%

See Automobile safety audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Automobile safety have in United States?

Automobile safety has an estimated audience of 5,375,756 people in United States, concentrated in California and New York.

What is the gender split and age of Automobile safety fans?

40.7% of Automobile safety fans are female, 59.3% are male, with an average age of 44.3 years.

Which brands do Automobile safety fans like most?

Automobile safety fans show strongest brand affinity for Israel (2.11×), Nebraska Cornhuskers football (3.1×), and Leverage (TV series) (5.5×) over the country average.

Where do Automobile safety fans live in United States?

Automobile safety fans in United States are most concentrated in California (reach 490,195), New York (reach 319,556), and Florida (reach 309,538). These three regions account for the largest share of the active audience.

What other brands do Automobile safety fans also like?

Beyond Automobile safety itself, the audience over-indexes on Nebraska Cornhuskers football (3.1×), Leverage (TV series) (5.5×), Jesse Plemons (2.86×), and Northrop Grumman (5.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automobile safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.