Automobile safety Audience in Germany
Automobile safety has an estimated audience of 560,857 people in Germany. 24.0% are female, 76.0% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grand tourer, Carcare, Toyota Land Cruiser, Opel Mokka, Billy Ray Cyrus.
The average Automobile safety fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grand tourer, Carcare, Toyota Land Cruiser, with strongest over-indexing on Grand tourer (89.72× the country average). Demographically, the Automobile safety audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Automobile safety fans
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 42.7 |
| Estimated audience size | 560,857 |
Audience persona
The typical Automobile safety fan in Germany is more male, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Grand tourer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,407 | 0.48× |
| Bayern | 51,145 | 0.57× |
| Baden-Württemberg | 43,674 | 0.57× |
| Niedersachsen | 26,674 | 0.49× |
| Hessen | 25,135 | 0.59× |
| Rheinland-Pfalz | 23,290 | 0.83× |
| Thüringen | 22,380 | 1.57× |
| Mecklenburg-Vorpommern | 17,041 | 1.59× |
| Sachsen-Anhalt | 16,693 | 1.15× |
| Sachsen | 16,647 | 0.61× |
| Bremen | 16,411 | 3.42× |
| Brandenburg | 16,116 | 0.93× |
| Schleswig-Holstein | 14,960 | 0.74× |
| Berlin | 14,788 | 0.59× |
| Hamburg | 11,251 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grand tourer | 89.72× | Cars & Mobility |
| Carcare | 11.7× | Cars & Mobility |
| Toyota Land Cruiser | 20× | Cars & Mobility |
| Opel Mokka | 13.71× | Cars & Mobility |
| Billy Ray Cyrus | 18.95× | Music & Radio |
| Family car | 6.36× | Cars & Mobility |
| Parking lot | 27.23× | Cars & Mobility |
| Auto detailing | 9.51× | Cars & Mobility |
| Porsche Macan | 14.47× | Cars & Mobility |
| Mercedes-Benz GLA-Class | 13.13× | Cars & Mobility |
| Vehicle insurance | 6.53× | Cars & Mobility |
| Efficient energy use | 3.99× | Technology & Electronics |
| Automobile repair shop | 5.17× | Cars & Mobility |
| Sedan (automobile) | 5.5× | Cars & Mobility |
| AutoScout24 | 2.68× | Cars & Mobility |
| Compact car | 5× | Cars & Mobility |
| City car | 4.9× | Cars & Mobility |
| Used car | 3.2× | Cars & Mobility |
| Ford Mondeo | 20× | Cars & Mobility |
| Europcar | 6.49× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.99 |
| Sustainability | BALANCE | 1.65 |
| Need for Security | CONSERVATISM | 1.65 |
| Patriotism | CONSERVATISM | 1.54 |
| Quality Awareness | PREMIUM | 1.49 |
| Career Orientation | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| Italy | 6.2% |
| Philippines | 5.9% |
See Automobile safety audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Automobile safety have in Germany?
Automobile safety has an estimated audience of 560,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Automobile safety fans?
24.0% of Automobile safety fans are female, 76.0% are male, with an average age of 42.7 years.
Which brands do Automobile safety fans like most?
Automobile safety fans show strongest brand affinity for Grand tourer (89.72×), Carcare (11.7×), and Toyota Land Cruiser (20×) over the country average.
Where do Automobile safety fans live in Germany?
Automobile safety fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,407), Bayern (reach 51,145), and Baden-Württemberg (reach 43,674). These three regions account for the largest share of the active audience.
What other brands do Automobile safety fans also like?
Beyond Automobile safety itself, the audience over-indexes on Carcare (11.7×), Toyota Land Cruiser (20×), Opel Mokka (13.71×), and Billy Ray Cyrus (18.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automobile safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.