Rascasse Audience Intelligence

Automobile safety Audience in Germany

A data profile of the people who buy, follow and care about Automobile safety in Germany — modelled from more than twelve digital signal sources. Automobile safety has an estimated audience of 560,857 people in Germany.

#4394among Topic in Germany#493in Cars & Mobility

The average Automobile safety fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Grand tourer, Carcare, Parking lot, with strongest over-indexing on Grand tourer (116.17× the country average).

Demographically, the Automobile safety audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Automobile safety fan in Germany is more male, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Grand tourer.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automobile safety profile in Germany.

Audience size
561K
in Germany
Gender
24.0%♀
76.0% male
Age
42.7
average years
Country rank
#10707
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automobile safety fans

24.0% are female, 76.0% are male, average age 42.7.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Automobile safety audience in Germany
MetricValue
Female24.0%
Male76.0%
Average age42.7
Estimated audience size560,857
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Automobile safety audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Automobile safety audience comes from Germany.

Worldwide audience distribution share by country for Automobile safety
CountryShare
United States25.1%
Italy6.2%
Philippines5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automobile safety audience in Germany is strongest.

Fig. 05

Top regions by affinity

Automobile safety fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.46×
02Mecklenburg-Vorpommern~10K1.13×
03Thüringen~20K1.12×
04Sachsen-Anhalt~20K1.05×
05Saarland~7K1.02×
06Brandenburg~20K1.01×
07Sachsen~30K0.98×
08Schleswig-Holstein~20K0.98×
09Rheinland-Pfalz~30K0.96×
10Hamburg~10K0.96×
11Baden-Württemberg~70K0.90×
12Bayern~80K0.89×
13Niedersachsen~50K0.89×
14Hessen~40K0.86×
15Berlin~20K0.86×
16Nordrhein-Westfalen~90K0.73×
Fig. 06

Affinity by region

Affinity by region — Automobile safety, Germany
0.73×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automobile safety audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automobile safety audience
#·InterestCategoryAffinity×
01Grand tourerCars & Mobility116.17×
02Parking lotCars & Mobility28.76×
03Billy Ray CyrusMusic & Radio20.00×
04Mercedes-Benz GLA-ClassCars & Mobility13.14×
05Toyota Land CruiserCars & Mobility11.91×
06Porsche MacanCars & Mobility11.13×
07Opel MokkaCars & Mobility10.90×
08CarcareCars & Mobility10.80×
09Subcompact carCars & Mobility10.05×
10SunscreenBeauty & Wellness8.43×
11Auto detailingCars & Mobility8.15×
12EuropcarCars & Mobility7.13×
13Vehicle insuranceCars & Mobility6.43×
14Family carCars & Mobility5.61×
15Compact carCars & Mobility5.24×
16Automobile repair shopCars & Mobility4.78×
17Efficient energy useTechnology & Electronics4.63×
18Michael SchumacherSports4.40×
19Public transportCars & Mobility4.39×
20Solar energyHome & Garden3.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automobile safety audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automobile safety audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.27×
PatriotismCONSERVATISM1.82×
Family OrientationCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automobile safety audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Healthy LifestyleBALANCE0.67×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automobile safety have in Germany?

Automobile safety has an estimated audience of 560,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Automobile safety fans?

24.0% of Automobile safety fans are female, 76.0% are male, with an average age of 42.7 years.

03

Which brands do Automobile safety fans like most?

Automobile safety fans show strongest brand affinity for Grand tourer (116.17×), Carcare (10.8×), and Parking lot (28.76×) over the country average.

04

Where do Automobile safety fans live in Germany?

Automobile safety fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Automobile safety fans also like?

Beyond Automobile safety itself, the audience over-indexes on Carcare (10.8×), Parking lot (28.76×), Toyota Land Cruiser (11.91×), and Billy Ray Cyrus (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Automobile safety audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Automobile safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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