Parking lot Audience in Germany
Parking lot has an estimated audience of 231,314 people in Germany. 46.6% are female, 53.4% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TVS (Venezuela), Dump truck, Automobile safety, Fleet management, Vehicle insurance.
The average Parking lot fan in Germany is 45.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TVS (Venezuela), Dump truck, Automobile safety, with strongest over-indexing on TVS (Venezuela) (34.57× the country average). Demographically, the Parking lot audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Parking lot fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 45.3 |
| Estimated audience size | 231,314 |
Audience persona
The typical Parking lot fan in Germany is balanced, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for TVS (Venezuela).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,578 | 1.06× |
| Bayern | 44,442 | 1.2× |
| Baden-Württemberg | 39,464 | 1.25× |
| Niedersachsen | 21,251 | 0.95× |
| Hessen | 17,180 | 0.97× |
| Rheinland-Pfalz | 13,682 | 1.18× |
| Sachsen | 11,503 | 1.01× |
| Schleswig-Holstein | 10,185 | 1.23× |
| Berlin | 6,742 | 0.65× |
| Brandenburg | 6,260 | 0.87× |
| Mecklenburg-Vorpommern | 5,974 | 1.35× |
| Sachsen-Anhalt | 5,881 | 0.98× |
| Thüringen | 5,670 | 0.96× |
| Hamburg | 4,097 | 0.78× |
| Saarland | 2,390 | 0.84× |
| Bremen | 1,402 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TVS (Venezuela) | 34.57× | Movies & TV |
| Dump truck | 19.96× | Cars & Mobility |
| Automobile safety | 28.76× | Cars & Mobility |
| Fleet management | 31.88× | Cars & Mobility |
| Vehicle insurance | 12.24× | Cars & Mobility |
| Trailer (vehicle) | 15.91× | Cars & Mobility |
| Mobile home | 9.84× | Cars & Mobility |
| Parking | 29.51× | Cars & Mobility |
| Fuel | 9.67× | Cars & Mobility |
| GPS tracking unit | 30.27× | Sports |
| Petroleum | 12.12× | Cars & Mobility |
| Automotive engineering | 16.64× | Business & Career |
| Bus | 6.29× | Cars & Mobility |
| AutoScout24 | 3.28× | Cars & Mobility |
| Logistics | 5.09× | Business & Career |
| Forklift truck | 8.42× | Cars & Mobility |
| Public transport | 5.01× | Cars & Mobility |
| Freight forwarder | 10.98× | Cars & Mobility |
| Solar energy | 3.92× | Home & Garden |
| Commercial vehicle | 6.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.61 |
| Indulgence | JOY | 1.39 |
| Family Orientation | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.32 |
| Convenience Orientation | PREMIUM | 1.32 |
| Travelling | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.0% |
| China | 10.7% |
| Poland | 5.5% |
See Parking lot audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Parking lot have in Germany?
Parking lot has an estimated audience of 231,314 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parking lot fans?
46.6% of Parking lot fans are female, 53.4% are male, with an average age of 45.3 years.
Which brands do Parking lot fans like most?
Parking lot fans show strongest brand affinity for TVS (Venezuela) (34.57×), Dump truck (19.96×), and Automobile safety (28.76×) over the country average.
Where do Parking lot fans live in Germany?
Parking lot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,578), Bayern (reach 44,442), and Baden-Württemberg (reach 39,464). These three regions account for the largest share of the active audience.
What other brands do Parking lot fans also like?
Beyond Parking lot itself, the audience over-indexes on Dump truck (19.96×), Automobile safety (28.76×), Fleet management (31.88×), and Vehicle insurance (12.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parking lot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.