Rascasse Audience Intelligence

Freight forwarder Audience in Germany

A data profile of the people who buy, follow and care about Freight forwarder in Germany — modelled from more than twelve digital signal sources. Freight forwarder has an estimated audience of 1,072,302 people in Germany.

#3004among Topic in Germany#299in Cars & Mobility

The average Freight forwarder fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Semi-trailer truck, Computer security, Tagesschau, with strongest over-indexing on Semi-trailer truck (14.17× the country average).

Demographically, the Freight forwarder audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Freight forwarder fan in Germany is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Semi-trailer truck.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freight forwarder profile in Germany.

Audience size
1.1M
in Germany
Gender
20.0%♀
80.0% male
Age
41.6
average years
Country rank
#6127
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freight forwarder fans

20.0% are female, 80.0% are male, average age 41.6.

Fig. 02

Gender split

20.0%
Female
80.0%
Male
Demographic split for Freight forwarder audience in Germany
MetricValue
Female20.0%
Male80.0%
Average age41.6
Estimated audience size1,072,302
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Freight forwarder audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4930%
50+18%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Freight forwarder audience comes from Germany.

Worldwide audience distribution share by country for Freight forwarder
CountryShare
Germany26.2%
Poland11.9%
United States5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freight forwarder audience in Germany is strongest.

Fig. 05

Top regions by affinity

Freight forwarder fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~60K1.46×
02Hamburg~30K1.38×
03Bremen~10K1.35×
04Berlin~60K1.15×
05Niedersachsen~100K1.09×
06Hessen~90K1.09×
07Baden-Württemberg~200K1.04×
08Bayern~200K0.99×
09Sachsen~50K0.98×
10Nordrhein-Westfalen~200K0.97×
11Rheinland-Pfalz~50K0.94×
12Thüringen~20K0.90×
13Sachsen-Anhalt~20K0.84×
14Brandenburg~30K0.78×
15Mecklenburg-Vorpommern~20K0.76×
16Saarland~9K0.70×
Fig. 06

Affinity by region

Affinity by region — Freight forwarder, Germany
0.70×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freight forwarder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freight forwarder audience
#·InterestCategoryAffinity×
01EniCars & Mobility14.29×
02DAF TrucksCars & Mobility14.29×
03Semi-trailer truckCars & Mobility14.17×
04DevOpsTechnology & Electronics13.78×
05Renault TrucksCars & Mobility12.50×
06BMW i8Cars & Mobility12.25×
07JIRATechnology & Electronics11.57×
08Computer securityBusiness & Career5.21×
09WürthHome & Garden5.01×
10PaybackShopping4.36×
11Plug-in hybridCars & Mobility3.30×
12ADACCars & Mobility3.18×
13FocusNews3.15×
14Solar energyHome & Garden2.92×
15TransfermarktSports2.51×
16Renewable energyBusiness & Career2.51×
17Used carCars & Mobility2.43×
18TagesschauMovies & TV2.20×
19Netto Marken-DiscountShopping2.06×
20AutoScout24Cars & Mobility2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freight forwarder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freight forwarder audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.75×
PatriotismCONSERVATISM1.79×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freight forwarder audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
CreativityOPEN0.63×
Price SensitivityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freight forwarder have in Germany?

Freight forwarder has an estimated audience of 1,072,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Freight forwarder fans?

20.0% of Freight forwarder fans are female, 80.0% are male, with an average age of 41.6 years.

03

Which brands do Freight forwarder fans like most?

Freight forwarder fans show strongest brand affinity for Semi-trailer truck (14.17×), Computer security (5.21×), and Tagesschau (2.2×) over the country average.

04

Where do Freight forwarder fans live in Germany?

Freight forwarder fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Freight forwarder fans also like?

Beyond Freight forwarder itself, the audience over-indexes on Computer security (5.21×), Tagesschau (2.2×), ADAC (3.18×), and Payback (4.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Freight forwarder audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Freight forwarder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →