Freight forwarder Audience in Germany
Freight forwarder has an estimated audience of 1,072,302 people in Germany. 20.0% are female, 80.0% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Haberler, Eden Lake, Christmas Gift, MK.
The average Freight forwarder fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Haberler, Eden Lake, with strongest over-indexing on Unique Gifts (2.05× the country average). Demographically, the Freight forwarder audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Freight forwarder fans
| Metric | Value |
|---|---|
| Female | 20.0% |
| Male | 80.0% |
| Average age | 41.6 |
| Estimated audience size | 1,072,302 |
Audience persona
The typical Freight forwarder fan in Germany is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 230,742 | 0.98× |
| Bayern | 174,169 | 1.01× |
| Baden-Württemberg | 149,090 | 1.02× |
| Niedersachsen | 115,895 | 1.11× |
| Hessen | 88,644 | 1.08× |
| Schleswig-Holstein | 62,554 | 1.62× |
| Rheinland-Pfalz | 50,596 | 0.94× |
| Sachsen | 49,469 | 0.94× |
| Hamburg | 36,564 | 1.51× |
| Berlin | 33,269 | 0.69× |
| Brandenburg | 25,641 | 0.77× |
| Thüringen | 22,630 | 0.83× |
| Sachsen-Anhalt | 21,026 | 0.76× |
| Mecklenburg-Vorpommern | 14,404 | 0.7× |
| Bremen | 12,942 | 1.41× |
| Saarland | 8,017 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.05× | Shopping |
| Haberler | 1.89× | News |
| Eden Lake | 7.05× | Movies & TV |
| Christmas Gift | 2.1× | Kids & Family |
| MK | 3.5× | Music & Radio |
| Birthday Gifts | 2.01× | Kids & Family |
| Irish Ferries | 10.72× | Cars & Mobility |
| Urban Outfitters | 1.74× | Shopping |
| Snow White (Fables) | 2.02× | Literature |
| Ma Mère | 8.91× | Movies & TV |
| Touro College of Osteopathic Medicine | 14.29× | Business & Career |
| Jack White | 1.52× | Movies & TV |
| Icon (magazine) | 1.9× | Arts & Culture |
| Home Delivery | 1.93× | Food & Beverages |
| Corona (band) | 1.61× | Music & Radio |
| Apostrophe | 3.07× | Literature |
| Ultimate Soccer Manager | 6.72× | Games |
| Gudrun Sjödén | 1.85× | Fashion & Accessoires |
| Noodle (Gorillaz) | 1.83× | Music & Radio |
| Hostelworld | 3.34× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.95 |
| Patriotism | CONSERVATISM | 1.36 |
| DIY Mentality | THRILL | 1.24 |
| Pet Ownership | JOY | 1.17 |
| Career Orientation | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.2% |
| Poland | 11.9% |
| United States | 5.2% |
See Freight forwarder audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Freight forwarder have in Germany?
Freight forwarder has an estimated audience of 1,072,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Freight forwarder fans?
20.0% of Freight forwarder fans are female, 80.0% are male, with an average age of 41.6 years.
Which brands do Freight forwarder fans like most?
Freight forwarder fans show strongest brand affinity for Unique Gifts (2.05×), Haberler (1.89×), and Eden Lake (7.05×) over the country average.
Where do Freight forwarder fans live in Germany?
Freight forwarder fans in Germany are most concentrated in Nordrhein-Westfalen (reach 230,742), Bayern (reach 174,169), and Baden-Württemberg (reach 149,090). These three regions account for the largest share of the active audience.
What other brands do Freight forwarder fans also like?
Beyond Freight forwarder itself, the audience over-indexes on Haberler (1.89×), Eden Lake (7.05×), Christmas Gift (2.1×), and MK (3.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freight forwarder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.