Rascasse Audience Intelligence

Automotive engineering Audience in Germany

A data profile of the people who buy, follow and care about Automotive engineering in Germany — modelled from more than twelve digital signal sources. Automotive engineering has an estimated audience of 635,969 people in Germany.

#215among Field of study in Germany#4089among Topic in Germany#762in Business & Career

The average Automotive engineering fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Škoda Auto, AutoScout24, Rheinmetall, with strongest over-indexing on Škoda Auto (4.26× the country average).

Demographically, the Automotive engineering audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Automotive engineering fan in Germany is more male, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Škoda Auto.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive engineering profile in Germany.

Audience size
636K
in Germany
Gender
19.2%♀
80.8% male
Age
37.5
average years
Country rank
#9626
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automotive engineering fans

19.2% are female, 80.8% are male, average age 37.5.

Fig. 02

Gender split

19.2%
Female
80.8%
Male
Demographic split for Automotive engineering audience in Germany
MetricValue
Female19.2%
Male80.8%
Average age37.5
Estimated audience size635,969
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Automotive engineering audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Automotive engineering audience comes from Germany.

Worldwide audience distribution share by country for Automotive engineering
CountryShare
India13.5%
United States12.8%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive engineering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Automotive engineering fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~90K1.44×
02Baden-Württemberg~100K1.41×
03Saarland~9K1.20×
04Nordrhein-Westfalen~200K1.18×
05Bayern~100K1.15×
06Rheinland-Pfalz~30K1.07×
07Bremen~6K1.07×
08Hessen~50K1.03×
09Berlin~30K0.97×
10Schleswig-Holstein~20K0.94×
11Thüringen~10K0.92×
12Hamburg~10K0.87×
13Sachsen~30K0.85×
14Sachsen-Anhalt~10K0.85×
15Mecklenburg-Vorpommern~10K0.85×
16Brandenburg~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Automotive engineering, Germany
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automotive engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automotive engineering audience
#·InterestCategoryAffinity×
01Tune-upTechnology & Electronics11.05×
02RheinmetallBusiness & Career6.11×
03Electronic engineeringBusiness & Career5.09×
04Automotive designBusiness & Career4.29×
05Škoda AutoCars & Mobility4.26×
06Performance artArts & Culture3.75×
07HatchbackCars & Mobility3.56×
08AutoScout24Cars & Mobility3.33×
09SUVsCars & Mobility3.30×
10TireCars & Mobility2.85×
11AutomobilesCars & Mobility2.45×
12EBayShopping2.18×
13Borussia DortmundSports2.10×
14SoccerSports2.05×
15GardenHome & Garden1.81×
16FIFA World CupSports1.74×
17YouTubeMovies & TV1.73×
18BusinessBusiness & Career1.66×
19DesignHome & Garden1.57×
20ShoppingShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automotive engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automotive engineering audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.82×
Need for SecurityCONSERVATISM1.69×
Career OrientationPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automotive engineering audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
Design AffinityPREMIUM0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automotive engineering have in Germany?

Automotive engineering has an estimated audience of 635,969 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Automotive engineering fans?

19.2% of Automotive engineering fans are female, 80.8% are male, with an average age of 37.5 years.

03

Which brands do Automotive engineering fans like most?

Automotive engineering fans show strongest brand affinity for Škoda Auto (4.26×), AutoScout24 (3.33×), and Rheinmetall (6.11×) over the country average.

04

Where do Automotive engineering fans live in Germany?

Automotive engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Automotive engineering fans also like?

Beyond Automotive engineering itself, the audience over-indexes on AutoScout24 (3.33×), Rheinmetall (6.11×), Automobiles (2.45×), and Automotive design (4.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Automotive engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Automotive engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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