Automotive engineering Audience in Germany
Automotive engineering has an estimated audience of 635,969 people in Germany. 19.2% are female, 80.8% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, Škoda Auto, AutoScout24, Automobiles, Rheinmetall.
The average Automotive engineering fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, Škoda Auto, AutoScout24, with strongest over-indexing on Borussia Dortmund (2.1× the country average). Demographically, the Automotive engineering audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Automotive engineering fans
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 37.5 |
| Estimated audience size | 635,969 |
Audience persona
The typical Automotive engineering fan in Germany is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,523 | 1.28× |
| Baden-Württemberg | 138,671 | 1.6× |
| Bayern | 125,247 | 1.23× |
| Niedersachsen | 91,955 | 1.49× |
| Hessen | 49,829 | 1.03× |
| Rheinland-Pfalz | 34,322 | 1.08× |
| Berlin | 29,697 | 1.04× |
| Sachsen | 25,140 | 0.81× |
| Schleswig-Holstein | 19,535 | 0.86× |
| Brandenburg | 14,100 | 0.71× |
| Hamburg | 12,610 | 0.88× |
| Thüringen | 12,157 | 0.75× |
| Sachsen-Anhalt | 11,353 | 0.69× |
| Saarland | 7,941 | 1.02× |
| Mecklenburg-Vorpommern | 6,590 | 0.54× |
| Bremen | 5,455 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.1× | Sports |
| Škoda Auto | 4.26× | Cars & Mobility |
| AutoScout24 | 3.33× | Cars & Mobility |
| Automobiles | 2.45× | Cars & Mobility |
| Rheinmetall | 6.11× | Business & Career |
| Automotive design | 4.29× | Business & Career |
| SUVs | 3.3× | Cars & Mobility |
| Performance art | 3.75× | Arts & Culture |
| Soccer | 2.05× | Sports |
| Tune-up | 11.05× | Technology & Electronics |
| EBay | 2.18× | Shopping |
| Shopping | 1.55× | Shopping |
| Electronic engineering | 5.09× | Business & Career |
| Design | 1.57× | Home & Garden |
| Business | 1.66× | Business & Career |
| YouTube | 1.73× | Movies & TV |
| Hatchback | 3.56× | Cars & Mobility |
| Tire | 2.85× | Cars & Mobility |
| Garden | 1.81× | Home & Garden |
| Turbocharger | 4.45× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.89 |
| DIY Mentality | THRILL | 1.65 |
| Need for Security | CONSERVATISM | 1.59 |
| Family Orientation | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.11 |
| Tradition | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 13.5% |
| United States | 12.8% |
| Germany | 6.0% |
See Automotive engineering audiences in other countries
- Automotive engineering — United States
- Automotive engineering — United Kingdom
- Automotive engineering — France
- Automotive engineering — Italy
- Automotive engineering — Spain
- Automotive engineering — Brazil
- Automotive engineering — Japan
- Automotive engineering — South Korea
- Automotive engineering — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Automotive engineering have in Germany?
Automotive engineering has an estimated audience of 635,969 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Automotive engineering fans?
19.2% of Automotive engineering fans are female, 80.8% are male, with an average age of 37.5 years.
Which brands do Automotive engineering fans like most?
Automotive engineering fans show strongest brand affinity for Borussia Dortmund (2.1×), Škoda Auto (4.26×), and AutoScout24 (3.33×) over the country average.
Where do Automotive engineering fans live in Germany?
Automotive engineering fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,523), Baden-Württemberg (reach 138,671), and Bayern (reach 125,247). These three regions account for the largest share of the active audience.
What other brands do Automotive engineering fans also like?
Beyond Automotive engineering itself, the audience over-indexes on Škoda Auto (4.26×), AutoScout24 (3.33×), Automobiles (2.45×), and Rheinmetall (6.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automotive engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.