Rascasse Audience Intelligence

Tune-up Audience in Germany

Name: Tune-up — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tune-up in Germany — modelled from more than twelve digital signal sources. Tune-up has an estimated audience of 700,317 people in Germany.

#3859among Topic in Germany #411in Technology & Electronics

The average Tune-up fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tipico, Automobile repair shop, Family car, with strongest over-indexing on Tipico (7.68× the country average).

Demographically, the Tune-up audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tune-up fan in Germany is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tune-up profile in Germany.

Audience size

700K

in Germany

Gender

15.9%♀

84.1% male

Age

43.8

average years

Country rank

#8852

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tune-up fans

15.9% are female, 84.1% are male, average age 43.8.

Fig. 02

Gender split

15.9%

Female

84.1%

Male

Demographic split for Tune-up audience in Germany
Metric	Value
Female	15.9%
Male	84.1%
Average age	43.8
Estimated audience size	700,317

Fig. 03

Age distribution

Age distribution of the Tune-up audience in Germany
Age bracket	Share	%
16-19		11%
20-29		15%
30-39		20%
40-49		25%
50+		30%

Fig. 04

Worldwide distribution

31.9%

of the worldwide Tune-up audience comes from Germany.

Worldwide audience distribution share by country for Tune-up
Country	Share
Germany	31.9%
United States	21.7%
India	8.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tune-up audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tune-up fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~80K	1.51×
02	Bremen	~7K	1.09×
03	Thüringen	~20K	1.06×
04	Saarland	~9K	1.05×
05	Sachsen	~40K	1.03×
06	Brandenburg	~20K	1.02×
07	Sachsen-Anhalt	~20K	1.00×
08	Mecklenburg-Vorpommern	~10K	0.98×
09	Schleswig-Holstein	~20K	0.96×
10	Nordrhein-Westfalen	~100K	0.95×
11	Niedersachsen	~60K	0.95×
12	Rheinland-Pfalz	~30K	0.95×
13	Berlin	~30K	0.95×
14	Hamburg	~10K	0.91×
15	Baden-Württemberg	~80K	0.87×
16	Bayern	~100K	0.86×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tune-up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tune-up audience
#	Interest	Category	×
01	Dakar Rally	Sports	15.48×
02	Škoda Fabia	Cars & Mobility	15.30×
03	BMW 4 Series	Cars & Mobility	14.63×
04	BMW 2 Series	Cars & Mobility	13.61×
05	Nissan Micra	Cars & Mobility	13.23×
06	Automotive engineering	Business & Career	11.05×
07	Mercedes-Benz GLA-Class	Cars & Mobility	10.82×
08	Automobile repair shop	Cars & Mobility	8.87×
09	Back to the Future	Movies & TV	8.05×
10	Tipico	Games	7.68×
11	Husqvarna	Home & Garden	7.14×
12	Makita	Home & Garden	6.98×
13	Solar cell	Home & Garden	6.62×
14	Family car	Cars & Mobility	6.20×
15	Sandra Bullock	Movies & TV	5.68×
16	Kitchenware	Home & Garden	5.00×
17	Smart device	Technology & Electronics	4.89×
18	Motorcycle accessories	Cars & Mobility	4.64×
19	Transfermarkt	Sports	2.30×
20	Tagesschau	Movies & TV	1.63×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tune-up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Tune-up audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	2.27×
Family Orientation	CONSERVATISM	1.82×
Need for Security	CONSERVATISM	1.75×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Tune-up audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.59×
Creativity	OPEN	0.60×
Design Affinity	PREMIUM	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Tune-up have in Germany?

Tune-up has an estimated audience of 700,317 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Tune-up fans?

15.9% of Tune-up fans are female, 84.1% are male, with an average age of 43.8 years.

Which brands do Tune-up fans like most?

Tune-up fans show strongest brand affinity for Tipico (7.68×), Automobile repair shop (8.87×), and Family car (6.2×) over the country average.

Where do Tune-up fans live in Germany?

Tune-up fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Tune-up fans also like?

Beyond Tune-up itself, the audience over-indexes on Automobile repair shop (8.87×), Family car (6.2×), Kitchenware (5×), and Dakar Rally (15.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Tune-up audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tune-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →