Tune-up Audience in Germany
Tune-up has an estimated audience of 700,317 people in Germany. 15.9% are female, 84.1% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Progressive rock, Unique Gifts, Hipster, Natural rubber.
The average Tune-up fan in Germany is 43.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Progressive rock, Unique Gifts, with strongest over-indexing on CAC 40 (2.61× the country average). Demographically, the Tune-up audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Tune-up fans
| Metric | Value |
|---|---|
| Female | 15.9% |
| Male | 84.1% |
| Average age | 43.8 |
| Estimated audience size | 700,317 |
Audience persona
The typical Tune-up fan in Germany is more male, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,594 | 1.07× |
| Bayern | 106,106 | 0.94× |
| Baden-Württemberg | 88,930 | 0.93× |
| Niedersachsen | 72,731 | 1.07× |
| Hessen | 49,359 | 0.92× |
| Sachsen | 37,803 | 1.1× |
| Berlin | 35,182 | 1.12× |
| Rheinland-Pfalz | 31,645 | 0.9× |
| Schleswig-Holstein | 25,724 | 1.02× |
| Brandenburg | 23,902 | 1.1× |
| Thüringen | 20,781 | 1.16× |
| Sachsen-Anhalt | 20,182 | 1.11× |
| Hamburg | 11,789 | 0.74× |
| Mecklenburg-Vorpommern | 10,354 | 0.77× |
| Saarland | 8,333 | 0.97× |
| Bremen | 6,253 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.61× | Business & Career |
| Progressive rock | 2.54× | Music & Radio |
| Unique Gifts | 2.14× | Shopping |
| Hipster | 9.95× | Politics & Society |
| Natural rubber | 2.9× | Cars & Mobility |
| Artistic inspiration | 1.52× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 2.06× | Kids & Family |
| Christmas Gift | 1.86× | Kids & Family |
| Software engineer | 8.36× | Technology & Electronics |
| Ma Mère | 10.67× | Movies & TV |
| Stucco | 2.13× | Home & Garden |
| Equinix | 7.59× | Business & Career |
| MK | 2.16× | Music & Radio |
| Hundertwasserhaus | 4.06× | Travel & Leisure |
| Rhodiola | 6.91× | Health |
| Fandango (1985 film) | 6.98× | Movies & TV |
| Icon (magazine) | 1.73× | Arts & Culture |
| Killing Them Softly | 8.36× | Movies & TV |
| Godzilla (1954 film) | 3.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.02 |
| DIY Mentality | THRILL | 2.01 |
| Risk Appetite | THRILL | 1.77 |
| Sports Activity | POWER | 1.64 |
| Sustainability | BALANCE | 1.63 |
| Early Adopter Mentality | POWER | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.0% |
| United States | 21.8% |
| India | 8.4% |
See Tune-up audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tune-up have in Germany?
Tune-up has an estimated audience of 700,317 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tune-up fans?
15.9% of Tune-up fans are female, 84.1% are male, with an average age of 43.8 years.
Which brands do Tune-up fans like most?
Tune-up fans show strongest brand affinity for CAC 40 (2.61×), Progressive rock (2.54×), and Unique Gifts (2.14×) over the country average.
Where do Tune-up fans live in Germany?
Tune-up fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,594), Bayern (reach 106,106), and Baden-Württemberg (reach 88,930). These three regions account for the largest share of the active audience.
What other brands do Tune-up fans also like?
Beyond Tune-up itself, the audience over-indexes on Progressive rock (2.54×), Unique Gifts (2.14×), Hipster (9.95×), and Natural rubber (2.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tune-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.