Škoda Fabia Audience in Germany
Škoda Fabia has an estimated audience of 983,356 people in Germany. 20.4% are female, 79.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rings (gymnastics), Family car, Tune-up, Max Verstappen, Auto mechanic.
The average Škoda Fabia fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rings (gymnastics), Family car, Tune-up, with strongest over-indexing on Rings (gymnastics) (13.8× the country average). Demographically, the Škoda Fabia audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Škoda Fabia fans
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 41.8 |
| Estimated audience size | 983,356 |
Audience persona
The typical Škoda Fabia fan in Germany is more male, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Rings (gymnastics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,123 | 0.93× |
| Bayern | 170,320 | 1.08× |
| Baden-Württemberg | 113,796 | 0.85× |
| Niedersachsen | 95,345 | 1× |
| Sachsen | 76,093 | 1.58× |
| Hessen | 59,402 | 0.79× |
| Rheinland-Pfalz | 43,725 | 0.89× |
| Brandenburg | 40,509 | 1.33× |
| Sachsen-Anhalt | 37,520 | 1.47× |
| Thüringen | 35,139 | 1.4× |
| Berlin | 29,497 | 0.67× |
| Schleswig-Holstein | 27,800 | 0.79× |
| Mecklenburg-Vorpommern | 22,116 | 1.18× |
| Hamburg | 16,249 | 0.73× |
| Saarland | 7,852 | 0.65× |
| Bremen | 5,651 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rings (gymnastics) | 13.8× | Sports |
| Family car | 8.82× | Cars & Mobility |
| Tune-up | 15.3× | Technology & Electronics |
| Max Verstappen | 7.62× | Sports |
| Auto mechanic | 3.91× | Cars & Mobility |
| Hatchback | 3.85× | Cars & Mobility |
| Fiat 500 | 9× | Cars & Mobility |
| TikTok | 1.65× | Internet & Social Media |
| Peugeot 308 | 9.9× | Cars & Mobility |
| Škoda Auto | 2.53× | Cars & Mobility |
| Škoda Octavia | 6.84× | Cars & Mobility |
| Škoda Citigo | 15.7× | Cars & Mobility |
| Tagesschau | 1.54× | Movies & TV |
| Fleet vehicle | 11.24× | Cars & Mobility |
| Drag racing | 3.98× | Cars & Mobility |
| Driving | 2.48× | Cars & Mobility |
| Peugeot 208 | 6.42× | Cars & Mobility |
| Automotive news | 9.35× | Internet & Social Media |
| Auto maintenance | 2.75× | Cars & Mobility |
| City car | 3× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 6.69 |
| Need for Security | CONSERVATISM | 1.65 |
| Patriotism | CONSERVATISM | 1.44 |
| DIY Mentality | THRILL | 1.27 |
| Luxury Orientation | PREMIUM | 1.21 |
| Career Orientation | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.0% |
| Germany | 14.4% |
| United Kingdom | 10.1% |
See Škoda Fabia audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Škoda Fabia have in Germany?
Škoda Fabia has an estimated audience of 983,356 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Škoda Fabia fans?
20.4% of Škoda Fabia fans are female, 79.6% are male, with an average age of 41.8 years.
Which brands do Škoda Fabia fans like most?
Škoda Fabia fans show strongest brand affinity for Rings (gymnastics) (13.8×), Family car (8.82×), and Tune-up (15.3×) over the country average.
Where do Škoda Fabia fans live in Germany?
Škoda Fabia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,123), Bayern (reach 170,320), and Baden-Württemberg (reach 113,796). These three regions account for the largest share of the active audience.
What other brands do Škoda Fabia fans also like?
Beyond Škoda Fabia itself, the audience over-indexes on Family car (8.82×), Tune-up (15.3×), Max Verstappen (7.62×), and Auto mechanic (3.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Škoda Fabia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.