Rascasse Audience Intelligence

Škoda Fabia Audience in Germany

A data profile of the people who buy, follow and care about Škoda Fabia in Germany — modelled from more than twelve digital signal sources. Škoda Fabia has an estimated audience of 306,312 people in Germany.

#269among Car type in Germany#265among Car Model in Germany#755in Cars & Mobility

The average Škoda Fabia fan in Germany is 41.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rings (gymnastics), Family car, Tune-up, with strongest over-indexing on Rings (gymnastics) (13.8× the country average).

Demographically, the Škoda Fabia audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Škoda Fabia fan in Germany is more male, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Rings (gymnastics).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Škoda Fabia profile in Germany.

Audience size
306K
in Germany
Gender
20.4%♀
79.6% male
Age
41.8
average years
Country rank
#17056
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Škoda Fabia fans

20.4% are female, 79.6% are male, average age 41.8.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Škoda Fabia audience in Germany
MetricValue
Female20.4%
Male79.6%
Average age41.8
Estimated audience size306,312
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Škoda Fabia audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4926%
50+23%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Škoda Fabia audience comes from Germany.

Worldwide audience distribution share by country for Škoda Fabia
CountryShare
Poland22.7%
Germany20.8%
Spain14.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Škoda Fabia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Škoda Fabia fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.47×
02Sachsen-Anhalt~9K1.33×
03Thüringen~9K1.27×
04Brandenburg~10K1.22×
05Mecklenburg-Vorpommern~6K1.12×
06Bayern~40K1.04×
07Niedersachsen~30K0.99×
08Rheinland-Pfalz~10K0.92×
09Bremen~2K0.92×
10Nordrhein-Westfalen~50K0.91×
11Saarland~3K0.90×
12Schleswig-Holstein~8K0.87×
13Baden-Württemberg~30K0.86×
14Hessen~20K0.83×
15Hamburg~5K0.83×
16Berlin~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Škoda Fabia, Germany
0.74×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Škoda Fabia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Škoda Fabia audience
#·InterestCategoryAffinity×
01Škoda CitigoCars & Mobility15.70×
02Tune-upTechnology & Electronics15.30×
03Rings (gymnastics)Sports13.80×
04Fleet vehicleCars & Mobility11.24×
05Peugeot 308Cars & Mobility9.90×
06Automotive newsInternet & Social Media9.35×
07Fiat 500Cars & Mobility9.00×
08Family carCars & Mobility8.82×
09Max VerstappenSports7.62×
10Peugeot 208Cars & Mobility6.42×
11Drag racingCars & Mobility3.98×
12Hot rodCars & Mobility3.97×
13Auto mechanicCars & Mobility3.91×
14HatchbackCars & Mobility3.85×
15City carCars & Mobility3.00×
16Auto maintenanceCars & Mobility2.75×
17Škoda AutoCars & Mobility2.53×
18DrivingCars & Mobility2.48×
19TikTokInternet & Social Media1.65×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Škoda Fabia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Škoda Fabia audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.44×
Risk AppetiteTHRILL1.39×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Škoda Fabia audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Quality AwarenessPREMIUM0.87×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Škoda Fabia have in Germany?

Škoda Fabia has an estimated audience of 306,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Škoda Fabia fans?

20.4% of Škoda Fabia fans are female, 79.6% are male, with an average age of 41.8 years.

03

Which brands do Škoda Fabia fans like most?

Škoda Fabia fans show strongest brand affinity for Rings (gymnastics) (13.8×), Family car (8.82×), and Tune-up (15.3×) over the country average.

04

Where do Škoda Fabia fans live in Germany?

Škoda Fabia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Škoda Fabia fans also like?

Beyond Škoda Fabia itself, the audience over-indexes on Family car (8.82×), Tune-up (15.3×), Max Verstappen (7.62×), and Auto mechanic (3.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Škoda Fabia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Škoda Fabia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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