Rascasse Audience Intelligence

Fleet vehicle Audience in Germany

A data profile of the people who buy, follow and care about Fleet vehicle in Germany — modelled from more than twelve digital signal sources. Fleet vehicle has an estimated audience of 399,158 people in Germany.

#5278among Topic in Germany#640in Cars & Mobility

The average Fleet vehicle fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jeff Bezos, Fleet management, Carcare, with strongest over-indexing on Jeff Bezos (11.98× the country average).

Demographically, the Fleet vehicle audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fleet vehicle fan in Germany is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Jeff Bezos.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fleet vehicle profile in Germany.

Audience size
399K
in Germany
Gender
27.2%♀
72.8% male
Age
44.7
average years
Country rank
#14031
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fleet vehicle fans

27.2% are female, 72.8% are male, average age 44.7.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Fleet vehicle audience in Germany
MetricValue
Female27.2%
Male72.8%
Average age44.7
Estimated audience size399,158
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Fleet vehicle audience in Germany
Age bracketShare%
16-1912%
20-2912%
30-3917%
40-4925%
50+34%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Fleet vehicle audience comes from Germany.

Worldwide audience distribution share by country for Fleet vehicle
CountryShare
United States20.8%
United Kingdom12.8%
Italy12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fleet vehicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fleet vehicle fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.26×
02Hamburg~10K1.23×
03Hessen~40K1.19×
04Baden-Württemberg~60K1.16×
05Bremen~4K1.10×
06Berlin~20K1.08×
07Bayern~70K1.07×
08Niedersachsen~40K1.04×
09Rheinland-Pfalz~20K1.04×
10Saarland~5K1.02×
11Schleswig-Holstein~10K0.97×
12Sachsen~20K0.89×
13Brandenburg~10K0.86×
14Sachsen-Anhalt~8K0.80×
15Thüringen~8K0.80×
16Mecklenburg-Vorpommern~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Fleet vehicle, Germany
0.79×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fleet vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fleet vehicle audience
#·InterestCategoryAffinity×
01Fleet managementCars & Mobility19.42×
02Semi-trailer truckCars & Mobility12.64×
03Jeff BezosBusiness & Career11.98×
04Dakar RallySports11.07×
05SnowmobileCars & Mobility9.60×
06DirecTVMovies & TV9.34×
07EuropcarCars & Mobility7.89×
08Auto showCars & Mobility7.42×
09WürthHome & Garden7.00×
10CarcareCars & Mobility5.98×
11Auto detailingCars & Mobility5.52×
12Motor oilCars & Mobility5.40×
13HatchbackCars & Mobility4.32×
14Risk managementBusiness & Career4.27×
15Antique carCars & Mobility4.10×
16Motorcycle accessoriesCars & Mobility3.93×
17Automobile repair shopCars & Mobility3.54×
18Formula OneSports2.11×
19NatureHome & Garden1.59×
20TagesschauMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fleet vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fleet vehicle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Risk AppetiteTHRILL1.55×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fleet vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
MindfulnessBALANCE0.68×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fleet vehicle have in Germany?

Fleet vehicle has an estimated audience of 399,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fleet vehicle fans?

27.2% of Fleet vehicle fans are female, 72.8% are male, with an average age of 44.7 years.

03

Which brands do Fleet vehicle fans like most?

Fleet vehicle fans show strongest brand affinity for Jeff Bezos (11.98×), Fleet management (19.42×), and Carcare (5.98×) over the country average.

04

Where do Fleet vehicle fans live in Germany?

Fleet vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Fleet vehicle fans also like?

Beyond Fleet vehicle itself, the audience over-indexes on Fleet management (19.42×), Carcare (5.98×), Semi-trailer truck (12.64×), and DirecTV (9.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Fleet vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fleet vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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