Fleet vehicle Audience in Germany
Fleet vehicle has an estimated audience of 399,158 people in Germany. 27.2% are female, 72.8% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Christmas Gift, Home construction, Progressive rock, Haberler, Unique Gifts.
The average Fleet vehicle fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Christmas Gift, Home construction, Progressive rock, with strongest over-indexing on Christmas Gift (3.48× the country average). Demographically, the Fleet vehicle audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Fleet vehicle fans
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 44.7 |
| Estimated audience size | 399,158 |
Audience persona
The typical Fleet vehicle fan in Germany is more male, around 44.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Christmas Gift.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,702 | 1.31× |
| Bayern | 71,371 | 1.11× |
| Baden-Württemberg | 66,065 | 1.21× |
| Niedersachsen | 39,860 | 1.03× |
| Hessen | 37,725 | 1.24× |
| Rheinland-Pfalz | 21,150 | 1.06× |
| Berlin | 20,770 | 1.16× |
| Sachsen | 17,226 | 0.88× |
| Schleswig-Holstein | 13,521 | 0.94× |
| Hamburg | 11,666 | 1.29× |
| Brandenburg | 9,759 | 0.79× |
| Sachsen-Anhalt | 6,496 | 0.63× |
| Thüringen | 6,311 | 0.62× |
| Saarland | 4,809 | 0.98× |
| Mecklenburg-Vorpommern | 4,607 | 0.6× |
| Bremen | 3,865 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christmas Gift | 3.48× | Kids & Family |
| Home construction | 1.88× | Home & Garden |
| Progressive rock | 3.07× | Music & Radio |
| Haberler | 1.9× | News |
| Unique Gifts | 1.71× | Shopping |
| Pumuckl | 7.61× | Movies & TV |
| Stradivarius | 1.79× | Shopping |
| Urban Outfitters | 1.73× | Shopping |
| Birthday Gifts | 1.67× | Kids & Family |
| Israel | 1.68× | Travel & Leisure |
| Urban horticulture | 1.5× | Home & Garden |
| Icon (magazine) | 2.12× | Arts & Culture |
| Natural rubber | 1.91× | Cars & Mobility |
| Rhodiola | 7.78× | Health |
| James Kottak | 17.09× | Music & Radio |
| Apostrophe | 3.69× | Literature |
| Acoustic music | 2.82× | Music & Radio |
| Stucco | 1.82× | Home & Garden |
| Graham Greene (actor) | 2.66× | |
| Business English | 1.83× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| Patriotism | CONSERVATISM | 1.45 |
| DIY Mentality | THRILL | 1.36 |
| Sports Activity | POWER | 1.34 |
| Risk Appetite | THRILL | 1.31 |
| Pet Ownership | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 12.8% |
| Italy | 12.7% |
See Fleet vehicle audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fleet vehicle have in Germany?
Fleet vehicle has an estimated audience of 399,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fleet vehicle fans?
27.2% of Fleet vehicle fans are female, 72.8% are male, with an average age of 44.7 years.
Which brands do Fleet vehicle fans like most?
Fleet vehicle fans show strongest brand affinity for Christmas Gift (3.48×), Home construction (1.88×), and Progressive rock (3.07×) over the country average.
Where do Fleet vehicle fans live in Germany?
Fleet vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,702), Bayern (reach 71,371), and Baden-Württemberg (reach 66,065). These three regions account for the largest share of the active audience.
What other brands do Fleet vehicle fans also like?
Beyond Fleet vehicle itself, the audience over-indexes on Home construction (1.88×), Progressive rock (3.07×), Haberler (1.9×), and Unique Gifts (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fleet vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.