Rascasse Audience Intelligence

Fleet vehicle Audience in United States

A data profile of the people who buy, follow and care about Fleet vehicle in United States — modelled from more than twelve digital signal sources. Fleet vehicle has an estimated audience of 1,827,780 people in United States.

#6626among Topic in United States#510in Cars & Mobility

The average Fleet vehicle fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Solar energy, Sustainable energy, FedEx, with strongest over-indexing on Solar energy (6.34× the country average).

Demographically, the Fleet vehicle audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fleet vehicle fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fleet vehicle profile in United States.

Audience size
1.8M
in United States
Gender
20.0%♀
80.0% male
Age
42.9
average years
Country rank
#15278
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fleet vehicle fans

20.0% are female, 80.0% are male, average age 42.9.

Fig. 02

Gender split

20.0%
Female
80.0%
Male
Demographic split for Fleet vehicle audience in United States
MetricValue
Female20.0%
Male80.0%
Average age42.9
Estimated audience size1,827,780
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Fleet vehicle audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Fleet vehicle audience comes from United States.

Worldwide audience distribution share by country for Fleet vehicle
CountryShare
United States20.8%
United Kingdom12.8%
Italy12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fleet vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Fleet vehicle fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~80K1.52×
02Alaska~4K1.14×
03Wisconsin~30K1.11×
04North Dakota~4K1.10×
05Vermont~4K1.10×
06South Dakota~5K1.09×
07Texas~200K1.08×
08Colorado~30K1.08×
09Louisiana~30K1.08×
10Georgia~60K1.06×
11Missouri~30K1.04×
12Montana~5K1.03×
13New Mexico~9K1.02×
14Illinois~60K1.01×
15Oklahoma~20K1.01×
16Delaware~5K1.01×
17Virginia~40K1.00×
18Washington~40K1.00×
19Kentucky~20K1.00×
20Nebraska~9K1.00×
21Michigan~50K0.99×
22Alabama~30K0.99×
23Utah~20K0.99×
24Arizona~40K0.98×
25Rhode Island~6K0.98×
26Arkansas~10K0.97×
27Kansas~10K0.97×
28West Virginia~8K0.97×
29Tennessee~40K0.96×
30South Carolina~30K0.96×
31Minnesota~30K0.96×
32Mississippi~10K0.96×
33Iowa~10K0.96×
34Maine~6K0.96×
35Washington, District of Columbia~5K0.96×
36California~200K0.95×
37Maryland~30K0.95×
38Idaho~9K0.95×
39Hawaii~7K0.95×
40New Hampshire~7K0.95×
41Oregon~20K0.92×
42Nevada~20K0.92×
43Indiana~30K0.90×
44Connecticut~20K0.89×
45Ohio~50K0.87×
46Pennsylvania~50K0.85×
47Florida~100K0.83×
48New Jersey~40K0.80×
49Massachusetts~30K0.79×
50New York~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Fleet vehicle, United States
0.75×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fleet vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fleet vehicle audience
#·InterestCategoryAffinity×
01Estes Express LinesCars & Mobility21.16×
02R+L CarriersBusiness & Career20.03×
03Love's Travel Stops & Country StoresShopping9.09×
04BuickCars & Mobility7.86×
05Sustainable energyHome & Garden7.06×
06Solar energyHome & Garden6.34×
07Renewable energyBusiness & Career6.14×
08Retail bankingBusiness & Career5.94×
09Online bankingBusiness & Career5.70×
10Home automationTechnology & Electronics5.69×
11First class travelTravel & Leisure5.59×
12FedExBusiness & Career5.42×
13Vehicle insuranceCars & Mobility4.75×
14Tractor Supply CompanyShopping4.42×
15Mortgage loansBusiness & Career4.15×
16Discount TireShopping4.08×
17Dump truckCars & Mobility4.07×
18Enterprise Rent-A-CarCars & Mobility3.51×
19CarGurusCars & Mobility3.50×
20AutoZoneCars & Mobility2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fleet vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fleet vehicle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.48×
Quality AwarenessPREMIUM3.17×
Convenience OrientationPREMIUM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fleet vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Design AffinityPREMIUM0.60×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fleet vehicle have in United States?

Fleet vehicle has an estimated audience of 1,827,780 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fleet vehicle fans?

20.0% of Fleet vehicle fans are female, 80.0% are male, with an average age of 42.9 years.

03

Which brands do Fleet vehicle fans like most?

Fleet vehicle fans show strongest brand affinity for Solar energy (6.34×), Sustainable energy (7.06×), and FedEx (5.42×) over the country average.

04

Where do Fleet vehicle fans live in United States?

Fleet vehicle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fleet vehicle fans also like?

Beyond Fleet vehicle itself, the audience over-indexes on Sustainable energy (7.06×), FedEx (5.42×), Renewable energy (6.14×), and Mortgage loans (4.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Fleet vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fleet vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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