Fleet vehicle Audience in United States

Fleet vehicle has an estimated audience of 1,827,780 people in United States. 20.0% are female, 80.0% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Enterprise Rent-A-Car, Google Maps, Capital One, Indeed.com.

The average Fleet vehicle fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Enterprise Rent-A-Car, Google Maps, with strongest over-indexing on CarGurus (20.35× the country average). Demographically, the Fleet vehicle audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Fleet vehicle fans

Demographic split for Fleet vehicle audience in United States
MetricValue
Female20.0%
Male80.0%
Average age42.9
Estimated audience size1,827,780

Audience persona

The typical Fleet vehicle fan in United States is more male, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Fleet vehicle in United States
RegionReachAffinity
California211,4451.05×
Texas184,3431.17×
Florida99,1610.8×
North Carolina98,7661.8×
New York79,3340.78×
Illinois67,2131.1×
Georgia62,7781.11×
Ohio51,3910.91×
Pennsylvania50,6960.82×
Michigan49,9601.05×
Virginia49,4131.11×
Washington38,4361.05×
Arizona37,5201.01×
Colorado35,5911.24×
Tennessee34,5090.94×
Wisconsin33,7921.23×
New Jersey33,7870.73×
Missouri33,5901.14×
Maryland30,5910.97×
Louisiana29,8181.27×
Indiana28,1800.84×
South Carolina25,3630.92×
Massachusetts24,9600.69×
Minnesota24,5090.94×
Alabama24,4620.96×
Kentucky24,3001.06×
Oklahoma21,2351.05×
Oregon18,1600.87×
Utah15,4730.95×
Nevada14,2660.81×
Kansas13,4360.93×
Connecticut13,2310.72×
Iowa12,7560.85×
Arkansas12,6240.84×
Mississippi11,3680.75×
New Mexico10,5461.15×
Nebraska9,4651.03×
West Virginia7,0390.83×
Idaho6,5000.71×
Hawaii6,2090.79×
Alaska5,6191.44×
New Hampshire5,4130.75×
Montana5,3071.05×
North Dakota5,1001.36×
Rhode Island4,8530.83×
Maine4,8510.74×
South Dakota4,8351.14×
Delaware4,6810.93×
Wyoming4,5551.68×
Vermont4,4061.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fleet vehicle audience
BrandAffinityCategory
CarGurus20.35×Cars & Mobility
Enterprise Rent-A-Car20.34×Cars & Mobility
Google Maps8.41×Internet & Social Media
Capital One7.66×Business & Career
Indeed.com7.11×Business & Career
Circle K8.43×Shopping
AccuWeather7.22×Home & Garden
Ace Hotel54.8×Travel & Leisure
Aaron Rodgers6.65×Sports
Google News6.04×News
Estes Express Lines37.1×Cars & Mobility
Google Earth10.19×Internet & Social Media
DeviantArt6.33×Internet & Social Media
AutoZone3.43×Cars & Mobility
Alamo Rent a Car16.74×Cars & Mobility
Apple Store6.49×Shopping
Tractor Supply Company5.33×Shopping
Bruce Willis5.57×Movies & TV
ICloud7×Technology & Electronics
Honda Accord10.8×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fleet vehicle audience
TraitClusterScore
Quality AwarenessPREMIUM2.31
PatriotismCONSERVATISM1.98
Need for SecurityCONSERVATISM1.85
Career OrientationPOWER1.54
Urban LifestyleOPEN1.41
Family OrientationCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Fleet vehicle
CountryShare
United States20.8%
United Kingdom12.8%
Italy12.7%

See Fleet vehicle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Fleet vehicle have in United States?

Fleet vehicle has an estimated audience of 1,827,780 people in United States, concentrated in California and Texas.

What is the gender split and age of Fleet vehicle fans?

20.0% of Fleet vehicle fans are female, 80.0% are male, with an average age of 42.9 years.

Which brands do Fleet vehicle fans like most?

Fleet vehicle fans show strongest brand affinity for CarGurus (20.35×), Enterprise Rent-A-Car (20.34×), and Google Maps (8.41×) over the country average.

Where do Fleet vehicle fans live in United States?

Fleet vehicle fans in United States are most concentrated in California (reach 211,445), Texas (reach 184,343), and Florida (reach 99,161). These three regions account for the largest share of the active audience.

What other brands do Fleet vehicle fans also like?

Beyond Fleet vehicle itself, the audience over-indexes on Enterprise Rent-A-Car (20.34×), Google Maps (8.41×), Capital One (7.66×), and Indeed.com (7.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fleet vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.