Dakar Rally Audience in Germany
Dakar Rally has an estimated audience of 590,170 people in Germany. 17.0% are female, 83.0% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Auto mechanic, Forza Horizon, Max Verstappen, Tune-up, Sustainable energy.
The average Dakar Rally fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Auto mechanic, Forza Horizon, Max Verstappen, with strongest over-indexing on Auto mechanic (8.26× the country average). Demographically, the Dakar Rally audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of Dakar Rally fans
| Metric | Value |
|---|---|
| Female | 17.0% |
| Male | 83.0% |
| Average age | 35.7 |
| Estimated audience size | 590,170 |
Audience persona
The typical Dakar Rally fan in Germany is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Auto mechanic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,886 | 1.02× |
| Bayern | 127,385 | 1.34× |
| Baden-Württemberg | 100,580 | 1.25× |
| Hessen | 55,491 | 1.23× |
| Niedersachsen | 53,524 | 0.93× |
| Sachsen | 33,016 | 1.14× |
| Rheinland-Pfalz | 29,481 | 0.99× |
| Berlin | 26,831 | 1.01× |
| Schleswig-Holstein | 19,015 | 0.89× |
| Brandenburg | 17,718 | 0.96× |
| Thüringen | 14,591 | 0.97× |
| Hamburg | 13,795 | 1.03× |
| Sachsen-Anhalt | 11,318 | 0.74× |
| Mecklenburg-Vorpommern | 9,034 | 0.8× |
| Saarland | 7,068 | 0.97× |
| Bremen | 3,672 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto mechanic | 8.26× | Cars & Mobility |
| Forza Horizon | 28.89× | Games |
| Max Verstappen | 10.39× | Sports |
| Tune-up | 15.48× | Technology & Electronics |
| Sustainable energy | 4.36× | Home & Garden |
| Škoda Fabia | 12.71× | Cars & Mobility |
| Need for Speed | 16.3× | Games |
| Hybrids | 4.44× | Cars & Mobility |
| Renewable energy | 3.61× | Business & Career |
| Battery electric vehicle | 6.96× | Cars & Mobility |
| Sim racing | 19.84× | Games |
| Formula One | 3.81× | Sports |
| Used Cars | 4.49× | Cars & Mobility |
| Rallying | 8.05× | Sports |
| Tesla Motors | 4.57× | Cars & Mobility |
| Electric vehicle network | 9.49× | Cars & Mobility |
| Robert Redford | 4.82× | Movies & TV |
| Cupra Ateca | 14.03× | Cars & Mobility |
| Hyundai | 4.3× | Cars & Mobility |
| Engine | 3.54× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.9 |
| DIY Mentality | THRILL | 1.45 |
| Patriotism | CONSERVATISM | 1.3 |
| Quality Awareness | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.26 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 10.5% |
| Spain | 10.2% |
See Dakar Rally audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Dakar Rally have in Germany?
Dakar Rally has an estimated audience of 590,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dakar Rally fans?
17.0% of Dakar Rally fans are female, 83.0% are male, with an average age of 35.7 years.
Which brands do Dakar Rally fans like most?
Dakar Rally fans show strongest brand affinity for Auto mechanic (8.26×), Forza Horizon (28.89×), and Max Verstappen (10.39×) over the country average.
Where do Dakar Rally fans live in Germany?
Dakar Rally fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,886), Bayern (reach 127,385), and Baden-Württemberg (reach 100,580). These three regions account for the largest share of the active audience.
What other brands do Dakar Rally fans also like?
Beyond Dakar Rally itself, the audience over-indexes on Forza Horizon (28.89×), Max Verstappen (10.39×), Tune-up (15.48×), and Sustainable energy (4.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dakar Rally. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.