Tune-up Audience in United States
Tune-up has an estimated audience of 477,009 people in United States. 29.2% are female, 70.8% are male, average age 43.2. Top brand affinities: Home Delivery, Ichiro Suzuki, Kevin Murphy (screenwriter), Hipster, N1 road (South Africa).
Top brand affinities include Home Delivery, Ichiro Suzuki, Kevin Murphy (screenwriter), with strongest over-indexing on Home Delivery (8.66× the country average). Demographically, the Tune-up audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Tune-up fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 43.2 |
| Estimated audience size | 477,009 |
Audience persona
The typical Tune-up fan in United States is more male, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Home Delivery.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 8.66× | Food & Beverages |
| Ichiro Suzuki | 24.24× | Sports |
| Kevin Murphy (screenwriter) | 18.65× | Movies & TV |
| Hipster | 11.19× | Politics & Society |
| N1 road (South Africa) | 4.47× | Travel & Leisure |
| Penn & Teller | 7.96× | Movies & TV |
| Wikia | 2.72× | Internet & Social Media |
| Vivian Campbell | 15.23× | Music & Radio |
| Emperor Entertainment Group | 9.33× | Business & Career |
| Kendra Scott | 2.16× | Fashion & Accessoires |
| Urban horticulture | 2.61× | Home & Garden |
| Circular economy | 9.35× | Business & Career |
| Hog Hunting | 2.23× | Sports |
| Nebraska Cornhuskers football | 2.33× | Sports |
| Cam Ward | 2.44× | Sports |
| Governor of Michigan | 4.41× | Politics & Society |
| The Swan (film) | 10.82× | Movies & TV |
| Regional styles of Mexican music | 1.6× | Music & Radio |
| Jesse Plemons | 1.77× | Movies & TV |
| Hammock camping | 3.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.99 |
| Need for Security | CONSERVATISM | 1.69 |
| Price Sensitivity | PREMIUM | 1.39 |
| Convenience Orientation | PREMIUM | 1.32 |
| Career Orientation | POWER | 1.3 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.0% |
| United States | 21.8% |
| India | 8.4% |
See Tune-up audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tune-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.