Rascasse Audience Intelligence

Tune-up Audience in United States

Name: Tune-up — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tune-up in United States — modelled from more than twelve digital signal sources. Tune-up has an estimated audience of 477,009 people in United States.

#11598among Topic in United States #1035in Technology & Electronics

The average Tune-up fan in United States is 43.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Illinois, California.

Top brand affinities include Lawn mower, CarGurus, Used car, with strongest over-indexing on Lawn mower (16.34× the country average).

Demographically, the Tune-up audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tune-up fan in United States is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Lawn mower.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tune-up profile in United States.

Audience size

477K

in United States

Gender

29.2%♀

70.8% male

Age

43.2

average years

Country rank

#37678

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tune-up fans

29.2% are female, 70.8% are male, average age 43.2.

Fig. 02

Gender split

29.2%

Female

70.8%

Male

Demographic split for Tune-up audience in United States
Metric	Value
Female	29.2%
Male	70.8%
Average age	43.2
Estimated audience size	477,009

Fig. 03

Age distribution

Age distribution of the Tune-up audience in United States
Age bracket	Share	%
16-19		14%
20-29		15%
30-39		18%
40-49		18%
50+		34%

Fig. 04

Worldwide distribution

21.7%

of the worldwide Tune-up audience comes from United States.

Worldwide audience distribution share by country for Tune-up
Country	Share
Germany	31.9%
United States	21.7%
India	8.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tune-up audience in United States is strongest.

Fig. 05

Top regions by affinity

Tune-up fans by region: top regions in United States
#	Region	Reach	×
01	Montana	~10K	10.83×
02	Illinois	~80K	5.08×
03	Texas	~100K	2.35×
04	New Mexico	~5K	2.19×
05	Tennessee	~20K	1.86×
06	South Carolina	~10K	1.62×
07	Georgia	~20K	1.23×
08	North Carolina	~20K	1.23×
09	Louisiana	~8K	1.23×
10	Maryland	~9K	1.11×
11	Virginia	~10K	1.04×
12	Alabama	~7K	0.99×
13	Minnesota	~6K	0.93×
14	Vermont	<1K	0.91×
15	Mississippi	~4K	0.89×
16	Arkansas	~3K	0.89×
17	Alaska	<1K	0.89×
18	South Dakota	<1K	0.88×
19	North Dakota	<1K	0.88×
20	Indiana	~8K	0.87×
21	New Hampshire	~2K	0.86×
22	Maine	~1K	0.85×
23	West Virginia	~2K	0.84×
24	Delaware	~1K	0.84×
25	Hawaii	~2K	0.82×
26	Rhode Island	~1K	0.82×
27	Idaho	~2K	0.78×
28	Washington, District of Columbia	~1K	0.77×
29	Nevada	~4K	0.76×
30	Nebraska	~2K	0.75×
31	Oklahoma	~4K	0.70×
32	Kansas	~3K	0.70×
33	Iowa	~3K	0.69×
34	Missouri	~5K	0.68×
35	Wisconsin	~5K	0.68×
36	Kentucky	~4K	0.67×
37	Utah	~3K	0.67×
38	Michigan	~8K	0.66×
39	Colorado	~5K	0.66×
40	Connecticut	~3K	0.65×
41	Ohio	~9K	0.63×
42	Arizona	~6K	0.63×
43	Oregon	~3K	0.62×
44	Washington	~6K	0.61×
45	Florida	~20K	0.60×
46	California	~30K	0.59×
47	New Jersey	~7K	0.58×
48	Massachusetts	~5K	0.52×
49	Pennsylvania	~8K	0.50×
50	New York	~10K	0.42×

Affinity by region — Tune-up, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tune-up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tune-up audience
#	Interest	Category	×
01	AppleCare	Technology & Electronics	46.01×
02	Stihl	Home & Garden	17.14×
03	Lawn mower	Home & Garden	16.34×
04	Newegg	Shopping	13.43×
05	CarGurus	Cars & Mobility	11.29×
06	Electric motorcycles and scooters	Cars & Mobility	9.93×
07	Valvoline Instant Oil Change	Cars & Mobility	8.54×
08	Discount Tire	Shopping	7.34×
09	Air pollution	Health	6.76×
10	Solar energy	Home & Garden	6.71×
11	Used car	Cars & Mobility	6.07×
12	Vehicle insurance	Cars & Mobility	4.65×
13	Hardware store	Home & Garden	4.35×
14	United Parcel Service	Business & Career	3.85×
15	SUVs	Cars & Mobility	3.28×
16	Banking	Business & Career	3.09×
17	Insurance	Business & Career	2.85×
18	EBay	Shopping	2.84×
19	Home improvement	Home & Garden	2.56×
20	Donald Trump	Politics & Society	2.26×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tune-up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Tune-up audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.24×
DIY Mentality	THRILL	1.98×
Quality Awareness	PREMIUM	1.90×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Tune-up audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.63×
Luxury Orientation	PREMIUM	0.66×
Mindfulness	BALANCE	0.67×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Tune-up have in United States?

Tune-up has an estimated audience of 477,009 people in United States, concentrated in Texas and Illinois.

What is the gender split and age of Tune-up fans?

29.2% of Tune-up fans are female, 70.8% are male, with an average age of 43.2 years.

Which brands do Tune-up fans like most?

Tune-up fans show strongest brand affinity for Lawn mower (16.34×), CarGurus (11.29×), and Used car (6.07×) over the country average.

Where do Tune-up fans live in United States?

Tune-up fans in United States are most concentrated in Texas (reach ~100K), Illinois (reach ~80K), and California (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Tune-up fans also like?

Beyond Tune-up itself, the audience over-indexes on CarGurus (11.29×), Used car (6.07×), Discount Tire (7.34×), and Solar energy (6.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Tune-up audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tune-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →