Tune-up Audience in United States
Tune-up has an estimated audience of 477,009 people in United States. 29.2% are female, 70.8% are male, average age 43.2. Top brand affinities: CarGurus, Autism Awareness, Diabetes mellitus awareness, AppleCare, Microblogging.
Top brand affinities include CarGurus, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on CarGurus (33.95× the country average). Demographically, the Tune-up audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Tune-up fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 43.2 |
| Estimated audience size | 477,009 |
Audience persona
The typical Tune-up fan in United States is more male, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for CarGurus.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CarGurus | 33.95× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| AppleCare | 85.13× | Technology & Electronics |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Valvoline Instant Oil Change | 14.95× | Cars & Mobility |
| Google Maps | 4.73× | Internet & Social Media |
| Income tax | 13.19× | Business & Career |
| Lawn mower | 8.13× | Home & Garden |
| Newegg | 14.74× | Shopping |
| Capital One | 4.1× | Business & Career |
| Suncoast Credit Union | 19.59× | Business & Career |
| Enterprise Rent-A-Car | 5.74× | Cars & Mobility |
| AutoZone | 3.45× | Cars & Mobility |
| Aaron Rodgers | 5.28× | Sports |
| CarMax | 4.8× | Cars & Mobility |
| Honda Accord | 11.19× | Cars & Mobility |
| Indeed.com | 3.04× | Business & Career |
| Charles, Prince of Wales | 18.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.99 |
| Need for Security | CONSERVATISM | 1.69 |
| Price Sensitivity | PREMIUM | 1.39 |
| Convenience Orientation | PREMIUM | 1.32 |
| Career Orientation | POWER | 1.3 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.0% |
| United States | 21.8% |
| India | 8.4% |
See Tune-up audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tune-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.