Rheinmetall Audience in Germany
Rheinmetall has an estimated audience of 3,306,831 people in Germany. 41.2% are female, 58.8% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Pillow, Progressive rock, CAC 40, Unique Gifts.
The average Rheinmetall fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Pillow, Progressive rock, with strongest over-indexing on Loincloth (9.31× the country average). Demographically, the Rheinmetall audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Defense
Demographics of Rheinmetall fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 39.4 |
| Estimated audience size | 3,306,831 |
Audience persona
The typical Rheinmetall fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 971,122 | 1.34× |
| Bayern | 605,086 | 1.14× |
| Baden-Württemberg | 526,236 | 1.17× |
| Niedersachsen | 473,072 | 1.47× |
| Hessen | 317,598 | 1.26× |
| Rheinland-Pfalz | 151,080 | 0.91× |
| Berlin | 136,443 | 0.92× |
| Schleswig-Holstein | 130,252 | 1.1× |
| Sachsen | 126,931 | 0.78× |
| Hamburg | 90,846 | 1.22× |
| Brandenburg | 69,738 | 0.68× |
| Thüringen | 59,156 | 0.7× |
| Sachsen-Anhalt | 50,441 | 0.59× |
| Bremen | 40,315 | 1.43× |
| Mecklenburg-Vorpommern | 39,025 | 0.62× |
| Saarland | 27,430 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 9.31× | Fashion & Accessoires |
| Pillow | 2.74× | Home & Garden |
| Progressive rock | 2.29× | Music & Radio |
| CAC 40 | 1.99× | Business & Career |
| Unique Gifts | 1.69× | Shopping |
| Christmas Gift | 1.88× | Kids & Family |
| Enzkreis | 10.3× | Travel & Leisure |
| Stradivarius | 1.74× | Shopping |
| Birthday Gifts | 1.66× | Kids & Family |
| Snow White (Fables) | 1.9× | Literature |
| Erasmus+ | 5.36× | Business & Career |
| Life of Pi | 5.09× | Movies & TV |
| Natural rubber | 1.71× | Cars & Mobility |
| Corfu (regional unit) | 2.33× | Travel & Leisure |
| Video izle | 2.37× | |
| Buying and Selling Real Estate | 5.02× | Home & Garden |
| Nationality | 2.04× | Politics & Society |
| Equinix | 6.63× | Business & Career |
| Like Dandelion Dust | 11.68× | Movies & TV |
| Este, Veneto | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.12 |
| Career Orientation | POWER | 1.7 |
| Family Orientation | CONSERVATISM | 1.56 |
| Need for Security | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.39 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.8% |
| Austria | 4.8% |
| Italy | 3.6% |
See Rheinmetall audiences in other countries
More Defense audiences in Germany
- Hensoldt (959,386)
- Renk Group (371,120)
- Diehl Defence (338,236)
Frequently asked questions
How many fans does Rheinmetall have in Germany?
Rheinmetall has an estimated audience of 3,306,831 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rheinmetall fans?
41.2% of Rheinmetall fans are female, 58.8% are male, with an average age of 39.4 years.
Which brands do Rheinmetall fans like most?
Rheinmetall fans show strongest brand affinity for Loincloth (9.31×), Pillow (2.74×), and Progressive rock (2.29×) over the country average.
Where do Rheinmetall fans live in Germany?
Rheinmetall fans in Germany are most concentrated in Nordrhein-Westfalen (reach 971,122), Bayern (reach 605,086), and Baden-Württemberg (reach 526,236). These three regions account for the largest share of the active audience.
What other brands do Rheinmetall fans also like?
Beyond Rheinmetall itself, the audience over-indexes on Pillow (2.74×), Progressive rock (2.29×), CAC 40 (1.99×), and Unique Gifts (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rheinmetall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.