Rascasse Audience Intelligence

Diehl Defence Target Market in Germany

A data profile of the people who buy, follow and care about Diehl Defence in Germany — modelled from more than twelve digital signal sources. Diehl Defence has an estimated audience of 276,292 people in Germany.

#4among Defense in Germany
#2342among Brand in Germany#1240in Business & Career

The average Diehl Defence fan in Germany is 34.1 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Tagesschau, Nature, Marie Curie, with strongest over-indexing on Tagesschau (2.48× the country average).

Demographically, the Diehl Defence audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diehl Defence fan in Germany is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Brand · Subtype: Defense

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diehl Defence profile in Germany.

Audience size
276K
in Germany
Gender
26.3%♀
73.7% male
Age
34.1
average years
Country rank
#18417
Brand in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Diehl Defence

26.3% are female, 73.7% are male, average age 34.1.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Diehl Defence audience in Germany
MetricValue
Female26.3%
Male73.7%
Average age34.1
Estimated audience size276,292
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Diehl Defence audience in Germany
Age bracketShare%
16-1935%
20-2919%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

80.1%

of the worldwide Diehl Defence audience comes from Germany.

Worldwide audience distribution share by country for Diehl Defence
CountryShare
Germany80.1%
China2.1%
Switzerland1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diehl Defence audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diehl Defence customers by region in Germany
#RegionReachAffinity×
01Saarland~20K5.38×
02Baden-Württemberg~80K2.21×
03Bayern~70K1.58×
04Rheinland-Pfalz~10K1.05×
05Hessen~20K0.84×
06Berlin~8K0.63×
07Bremen~1K0.61×
08Brandenburg~5K0.56×
09Hamburg~3K0.55×
10Nordrhein-Westfalen~30K0.53×
11Thüringen~4K0.52×
12Sachsen~6K0.48×
13Schleswig-Holstein~5K0.48×
14Mecklenburg-Vorpommern~2K0.47×
15Niedersachsen~10K0.46×
16Sachsen-Anhalt~3K0.43×
Fig. 06

Affinity by region

Affinity by region — Diehl Defence, Germany
0.43×1.00×5.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diehl Defence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diehl Defence audience
#·InterestCategoryAffinity×
01Marie CurieBusiness & Career10.75×
02Elle FanningMovies & TV7.12×
03Whirlpool CorporationHome & Garden6.78×
04Jane FondaMovies & TV6.27×
05Che GuevaraPolitics & Society5.87×
06Lake ConstanceTravel & Leisure5.10×
07BundeswehrPolitics & Society4.96×
08AllgäuTravel & Leisure4.07×
09Western UnionBusiness & Career2.88×
10TagesschauMovies & TV2.48×
11TransfermarktSports2.40×
12FocusNews2.35×
13TargobankBusiness & Career2.24×
14NatureHome & Garden2.19×
15StuttgartTravel & Leisure2.05×
16Google MapsInternet & Social Media2.00×
17VacationsTravel & Leisure1.90×
18TattoosFashion & Accessoires1.74×
19FamilyKids & Family1.73×
20Netto Marken-DiscountShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diehl Defence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diehl Defence audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.95×
Need for SecurityCONSERVATISM1.60×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diehl Defence audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Price SensitivityPREMIUM0.71×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Diehl Defence's target market in Germany?

Diehl Defence's target market in Germany covers an estimated 276,292 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Diehl Defence customers?

26.3% of the Diehl Defence audience are female, 73.7% are male, with an average age of 34.1 years.

03

Which brands do Diehl Defence fans like most?

Diehl Defence fans show strongest brand affinity for Tagesschau (2.48×), Nature (2.19×), and Marie Curie (10.75×) over the country average.

04

Where do Diehl Defence fans live in Germany?

Diehl Defence fans in Germany are most concentrated in Baden-Württemberg (reach ~80K), Bayern (reach ~70K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Diehl Defence fans also like?

Beyond Diehl Defence itself, the audience over-indexes on Nature (2.19×), Marie Curie (10.75×), Elle Fanning (7.12×), and Family (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Defense audiences in Germany

See Diehl Defence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diehl Defence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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