Diehl Defence Audience in Germany
Diehl Defence has an estimated audience of 176,128 people in Germany. 40.3% are female, 59.7% are male, average age 40.2. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Urban Outfitters, Unique Gifts, Haberler, Loincloth, Israel.
The average Diehl Defence fan in Germany is 40.2 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Urban Outfitters, Unique Gifts, Haberler, with strongest over-indexing on Urban Outfitters (4.7× the country average). Demographically, the Diehl Defence audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Defense
Demographics of Diehl Defence fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 40.2 |
| Estimated audience size | 176,128 |
Audience persona
The typical Diehl Defence fan in Germany is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 100,220 | 2.17× |
| Bayern | 86,654 | 1.59× |
| Nordrhein-Westfalen | 43,353 | 0.59× |
| Hessen | 22,362 | 0.87× |
| Saarland | 22,181 | 5.34× |
| Rheinland-Pfalz | 17,803 | 1.05× |
| Niedersachsen | 15,162 | 0.46× |
| Berlin | 10,431 | 0.69× |
| Sachsen | 7,243 | 0.44× |
| Schleswig-Holstein | 5,435 | 0.45× |
| Brandenburg | 4,737 | 0.45× |
| Hamburg | 4,196 | 0.55× |
| Thüringen | 3,361 | 0.39× |
| Sachsen-Anhalt | 2,184 | 0.25× |
| Mecklenburg-Vorpommern | 1,972 | 0.31× |
| Bremen | 1,186 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 4.7× | Shopping |
| Unique Gifts | 1.67× | Shopping |
| Haberler | 1.56× | News |
| Loincloth | 3.22× | Fashion & Accessoires |
| Israel | 1.96× | Travel & Leisure |
| Progressive rock | 1.55× | Music & Radio |
| Stradivarius | 1.59× | Shopping |
| Birthday Gifts | 1.62× | Kids & Family |
| KLIX (AM) | 1.75× | Music & Radio |
| Slipper lobster | 10.81× | Pets & Animals |
| Theocracy | 5.28× | Music & Radio |
| Esra Erol | 2.73× | Movies & TV |
| Video izle | 1.62× | |
| Keeper (password manager) | 1.95× | Technology & Electronics |
| Chalkidiki | 1.88× | Travel & Leisure |
| La Crosse, Wisconsin | 2.53× | Travel & Leisure |
| Emperor Entertainment Group | 1.66× | Business & Career |
| Volvo V60 | 2.04× | Cars & Mobility |
| Superformance | 10.42× | Cars & Mobility |
| Zagreb | 1.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.48 |
| Need for Security | CONSERVATISM | 1.18 |
| Sports Activity | POWER | 1.05 |
| Community Orientation | OPEN | 1.02 |
| Pet Ownership | JOY | 1.01 |
| Tradition | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.0% |
| China | 3.3% |
| Austria | 1.7% |
See Diehl Defence audiences in other countries
More Defense audiences in Germany
- Rheinmetall (3,306,831)
- Hensoldt (959,386)
- Renk Group (371,120)
Frequently asked questions
How many fans does Diehl Defence have in Germany?
Diehl Defence has an estimated audience of 176,128 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Diehl Defence fans?
40.3% of Diehl Defence fans are female, 59.7% are male, with an average age of 40.2 years.
Which brands do Diehl Defence fans like most?
Diehl Defence fans show strongest brand affinity for Urban Outfitters (4.7×), Unique Gifts (1.67×), and Haberler (1.56×) over the country average.
Where do Diehl Defence fans live in Germany?
Diehl Defence fans in Germany are most concentrated in Baden-Württemberg (reach 100,220), Bayern (reach 86,654), and Nordrhein-Westfalen (reach 43,353). These three regions account for the largest share of the active audience.
What other brands do Diehl Defence fans also like?
Beyond Diehl Defence itself, the audience over-indexes on Unique Gifts (1.67×), Haberler (1.56×), Loincloth (3.22×), and Israel (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diehl Defence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.