Rascasse Audience Intelligence

Renk Group Target Market in Germany

A data profile of the people who buy, follow and care about Renk Group in Germany — modelled from more than twelve digital signal sources. Renk Group has an estimated audience of 391,425 people in Germany.

#3among Defense in Germany
#1827among Brand in Germany#1004in Business & Career

The average Renk Group fan in Germany is 40.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Semi-trailer truck, Bosch Rexroth, Crime fiction, with strongest over-indexing on Semi-trailer truck (13.02× the country average).

Demographically, the Renk Group audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Renk Group fan in Germany is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Semi-trailer truck.

Category: Business & Career · Type: Brand · Subtype: Defense

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renk Group profile in Germany.

Audience size
391K
in Germany
Gender
30.7%♀
69.3% male
Age
40.7
average years
Country rank
#14260
Brand in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Renk Group

30.7% are female, 69.3% are male, average age 40.7.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Renk Group audience in Germany
MetricValue
Female30.7%
Male69.3%
Average age40.7
Estimated audience size391,425
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Renk Group audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Renk Group audience comes from Germany.

Worldwide audience distribution share by country for Renk Group
CountryShare
Germany84.2%
Austria3.9%
Switzerland1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renk Group audience in Germany is strongest.

Fig. 05

Top regions by affinity

Renk Group customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.64×
02Niedersachsen~60K1.28×
03Saarland~7K1.25×
04Baden-Württemberg~80K1.23×
05Nordrhein-Westfalen~100K1.09×
06Hessen~40K1.05×
07Hamburg~10K1.05×
08Rheinland-Pfalz~20K1.03×
09Schleswig-Holstein~20K1.01×
10Bremen~4K0.90×
11Brandenburg~10K0.86×
12Sachsen~20K0.83×
13Berlin~20K0.82×
14Thüringen~9K0.80×
15Mecklenburg-Vorpommern~6K0.71×
16Sachsen-Anhalt~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Renk Group, Germany
0.67×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renk Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renk Group audience
#·InterestCategoryAffinity×
01Bosch RexrothBusiness & Career19.71×
02Euro Truck Simulator 2Games18.61×
03Renault TrucksCars & Mobility14.97×
04DAF TrucksCars & Mobility13.06×
05Semi-trailer truckCars & Mobility13.02×
06Marie CurieBusiness & Career10.69×
07Opel MokkaCars & Mobility7.66×
08Toyota HiluxCars & Mobility7.39×
09Jane FondaMovies & TV6.23×
10Toyota Land CruiserCars & Mobility6.05×
11Crime fictionLiterature4.75×
12VolvoCars & Mobility4.20×
13Motorcycle helmetCars & Mobility4.12×
14Vehicle insuranceCars & Mobility3.80×
15Rail transportTravel & Leisure3.44×
16EssoCars & Mobility2.56×
17Google MapsInternet & Social Media1.66×
18NatureHome & Garden1.61×
19TagesschauMovies & TV1.54×
20CommerzbankBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renk Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renk Group audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.32×
Need for SecurityCONSERVATISM1.70×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renk Group audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
CreativityOPEN0.67×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Renk Group's target market in Germany?

Renk Group's target market in Germany covers an estimated 391,425 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Renk Group customers?

30.7% of the Renk Group audience are female, 69.3% are male, with an average age of 40.7 years.

03

Which brands do Renk Group fans like most?

Renk Group fans show strongest brand affinity for Semi-trailer truck (13.02×), Bosch Rexroth (19.71×), and Crime fiction (4.75×) over the country average.

04

Where do Renk Group fans live in Germany?

Renk Group fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Renk Group fans also like?

Beyond Renk Group itself, the audience over-indexes on Bosch Rexroth (19.71×), Crime fiction (4.75×), Euro Truck Simulator 2 (18.61×), and Marie Curie (10.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Defense audiences in Germany

See Renk Group audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Renk Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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