Renk Group Audience in Germany
Renk Group has an estimated audience of 371,120 people in Germany. 32.2% are female, 67.8% are male, average age 37.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Loincloth, Urban Outfitters, Pillow, Progressive rock, Unique Gifts.
The average Renk Group fan in Germany is 37.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Loincloth, Urban Outfitters, Pillow, with strongest over-indexing on Loincloth (6.08× the country average). Demographically, the Renk Group audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Defense
Demographics of Renk Group fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 37.5 |
| Estimated audience size | 371,120 |
Audience persona
The typical Renk Group fan in Germany is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 99,710 | 1.67× |
| Nordrhein-Westfalen | 90,666 | 1.12× |
| Baden-Württemberg | 67,510 | 1.33× |
| Niedersachsen | 48,868 | 1.36× |
| Hessen | 31,912 | 1.13× |
| Rheinland-Pfalz | 19,752 | 1.06× |
| Sachsen | 14,334 | 0.79× |
| Berlin | 14,205 | 0.86× |
| Schleswig-Holstein | 13,749 | 1.03× |
| Brandenburg | 9,500 | 0.83× |
| Hamburg | 9,179 | 1.09× |
| Thüringen | 7,175 | 0.76× |
| Sachsen-Anhalt | 5,750 | 0.6× |
| Mecklenburg-Vorpommern | 4,239 | 0.6× |
| Saarland | 3,920 | 0.86× |
| Bremen | 2,927 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 6.08× | Fashion & Accessoires |
| Urban Outfitters | 2.93× | Shopping |
| Pillow | 2.08× | Home & Garden |
| Progressive rock | 2.16× | Music & Radio |
| Unique Gifts | 1.64× | Shopping |
| CAC 40 | 1.64× | Business & Career |
| Christmas Gift | 1.71× | Kids & Family |
| Birthday Gifts | 1.62× | Kids & Family |
| Israel | 1.64× | Travel & Leisure |
| Hawesko | 3.14× | Food & Beverages |
| Enzkreis | 7.12× | Travel & Leisure |
| Video izle | 2.09× | |
| Erasmus+ | 3.98× | Business & Career |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Life of Pi | 3.72× | Movies & TV |
| Buying and Selling Real Estate | 3.67× | Home & Garden |
| Noodle (Gorillaz) | 1.63× | Music & Radio |
| Porquerolles | 4.64× | Travel & Leisure |
| Peugeot 308 | 1.82× | Cars & Mobility |
| Homesteading | 3.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.55 |
| Need for Security | CONSERVATISM | 1.46 |
| Career Orientation | POWER | 1.34 |
| Family Orientation | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.2 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.8% |
| Austria | 5.4% |
| Spain | 1.4% |
See Renk Group audiences in other countries
More Defense audiences in Germany
- Rheinmetall (3,306,831)
- Hensoldt (959,386)
- Diehl Defence (338,236)
Frequently asked questions
How many fans does Renk Group have in Germany?
Renk Group has an estimated audience of 371,120 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Renk Group fans?
32.2% of Renk Group fans are female, 67.8% are male, with an average age of 37.5 years.
Which brands do Renk Group fans like most?
Renk Group fans show strongest brand affinity for Loincloth (6.08×), Urban Outfitters (2.93×), and Pillow (2.08×) over the country average.
Where do Renk Group fans live in Germany?
Renk Group fans in Germany are most concentrated in Bayern (reach 99,710), Nordrhein-Westfalen (reach 90,666), and Baden-Württemberg (reach 67,510). These three regions account for the largest share of the active audience.
What other brands do Renk Group fans also like?
Beyond Renk Group itself, the audience over-indexes on Urban Outfitters (2.93×), Pillow (2.08×), Progressive rock (2.16×), and Unique Gifts (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renk Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.