Rascasse Audience Intelligence

Bosch Rexroth Target Market in Germany

A data profile of the people who buy, follow and care about Bosch Rexroth in Germany — modelled from more than twelve digital signal sources. Bosch Rexroth has an estimated audience of 260,074 people in Germany.

#2437among Brand in Germany#1276in Business & Career

The average Bosch Rexroth fan in Germany is 43.4 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include The Villages, Florida, Graco (fluid handling), Henkel, with strongest over-indexing on The Villages, Florida (513.7× the country average).

Demographically, the Bosch Rexroth audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bosch Rexroth fan in Germany is more male, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for The Villages, Florida.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bosch Rexroth profile in Germany.

Audience size
260K
in Germany
Gender
20.7%♀
79.3% male
Age
43.4
average years
Country rank
#19153
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bosch Rexroth

20.7% are female, 79.3% are male, average age 43.4.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for Bosch Rexroth audience in Germany
MetricValue
Female20.7%
Male79.3%
Average age43.4
Estimated audience size260,074
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Bosch Rexroth audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4929%
50+24%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Bosch Rexroth audience comes from Germany.

Worldwide audience distribution share by country for Bosch Rexroth
CountryShare
Germany31.6%
China7.2%
Italy7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bosch Rexroth audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bosch Rexroth customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K3.65×
02Bayern~100K2.67×
03Saarland~5K1.48×
04Hessen~20K1.25×
05Sachsen~10K0.88×
06Rheinland-Pfalz~10K0.85×
07Nordrhein-Westfalen~50K0.84×
08Thüringen~5K0.79×
09Bremen~2K0.76×
10Niedersachsen~20K0.64×
11Brandenburg~5K0.57×
12Sachsen-Anhalt~3K0.52×
13Hamburg~3K0.52×
14Mecklenburg-Vorpommern~2K0.49×
15Schleswig-Holstein~4K0.48×
16Berlin~5K0.41×
Fig. 06

Affinity by region

Affinity by region — Bosch Rexroth, Germany
0.41×1.00×3.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bosch Rexroth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bosch Rexroth audience
#·InterestCategoryAffinity×
01The Villages, FloridaTravel & Leisure513.70×
02Graco (fluid handling)Business & Career246.84×
03Digital Data StorageTechnology & Electronics98.29×
04HenkelHome & Garden54.06×
05OsramHome & Garden45.87×
06UhuHome & Garden27.70×
07Computer performanceTechnology & Electronics20.00×
08RheinmetallBusiness & Career19.71×
09Doctor of MedicineBusiness & Career16.48×
10Software testingTechnology & Electronics16.26×
11HospitalHealth13.72×
12InstitutionPolitics & Society13.61×
13Der SpiegelNews12.98×
14Junge FreiheitNews10.71×
15FreewareTechnology & Electronics10.56×
16IonosTechnology & Electronics10.13×
17EnvironmentalismPolitics & Society8.93×
18Futures contractBusiness & Career7.39×
19Indeed.comBusiness & Career6.49×
20Streaming mediaTechnology & Electronics6.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bosch Rexroth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bosch Rexroth audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.52×
SustainabilityBALANCE2.35×
Need for SecurityCONSERVATISM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bosch Rexroth audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.08×
TraditionCONSERVATISM1.13×
CreativityOPEN1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bosch Rexroth's target market in Germany?

Bosch Rexroth's target market in Germany covers an estimated 260,074 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Bosch Rexroth customers?

20.7% of the Bosch Rexroth audience are female, 79.3% are male, with an average age of 43.4 years.

03

Which brands do Bosch Rexroth fans like most?

Bosch Rexroth fans show strongest brand affinity for The Villages, Florida (513.7×), Graco (fluid handling) (246.84×), and Henkel (54.06×) over the country average.

04

Where do Bosch Rexroth fans live in Germany?

Bosch Rexroth fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~100K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bosch Rexroth fans also like?

Beyond Bosch Rexroth itself, the audience over-indexes on Graco (fluid handling) (246.84×), Henkel (54.06×), Freeware (10.56×), and Rheinmetall (19.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Bosch Rexroth audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bosch Rexroth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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