Bosch Rexroth Audience in Germany
Bosch Rexroth has an estimated audience of 258,343 people in Germany. 20.7% are female, 79.3% are male, average age 43.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: The Villages, Florida, Graco (fluid handling), Henkel, Freeware, Rheinmetall.
The average Bosch Rexroth fan in Germany is 43.4 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include The Villages, Florida, Graco (fluid handling), Henkel, with strongest over-indexing on The Villages, Florida (513.7× the country average). Demographically, the Bosch Rexroth audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Bosch Rexroth fans
| Metric | Value |
|---|---|
| Female | 20.7% |
| Male | 79.3% |
| Average age | 43.4 |
| Estimated audience size | 258,343 |
Audience persona
The typical Bosch Rexroth fan in Germany is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for The Villages, Florida.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 123,944 | 3.52× |
| Bayern | 98,040 | 2.36× |
| Nordrhein-Westfalen | 50,452 | 0.89× |
| Hessen | 26,287 | 1.34× |
| Niedersachsen | 16,959 | 0.68× |
| Rheinland-Pfalz | 11,591 | 0.9× |
| Sachsen | 11,085 | 0.87× |
| Thüringen | 5,123 | 0.78× |
| Saarland | 4,583 | 1.44× |
| Berlin | 4,561 | 0.39× |
| Brandenburg | 4,431 | 0.55× |
| Schleswig-Holstein | 3,867 | 0.42× |
| Hamburg | 2,887 | 0.49× |
| Sachsen-Anhalt | 2,503 | 0.37× |
| Bremen | 1,575 | 0.71× |
| Mecklenburg-Vorpommern | 1,380 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Villages, Florida | 513.7× | Travel & Leisure |
| Graco (fluid handling) | 246.84× | Business & Career |
| Henkel | 54.06× | Home & Garden |
| Freeware | 10.56× | Technology & Electronics |
| Rheinmetall | 19.71× | Business & Career |
| Der Spiegel | 12.98× | News |
| Hospital | 13.72× | Health |
| Computer performance | 20× | Technology & Electronics |
| Digital Data Storage | 98.29× | Technology & Electronics |
| Osram | 45.87× | Home & Garden |
| Software testing | 16.26× | Technology & Electronics |
| Doctor of Medicine | 16.48× | Business & Career |
| Institution | 13.61× | Politics & Society |
| Futures contract | 7.39× | Business & Career |
| Ionos | 10.13× | Technology & Electronics |
| Streaming media | 6.41× | Technology & Electronics |
| Uhu | 27.7× | Home & Garden |
| Environmentalism | 8.93× | Politics & Society |
| Indeed.com | 6.49× | Business & Career |
| Google Docs | 10.26× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.08 |
| Early Adopter Mentality | POWER | 2.02 |
| Quality Awareness | PREMIUM | 1.98 |
| Career Orientation | POWER | 1.96 |
| Sustainability | BALANCE | 1.86 |
| Patriotism | CONSERVATISM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.1% |
| China | 7.4% |
| Italy | 7.0% |
See Bosch Rexroth audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bosch Rexroth have in Germany?
Bosch Rexroth has an estimated audience of 258,343 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Bosch Rexroth fans?
20.7% of Bosch Rexroth fans are female, 79.3% are male, with an average age of 43.4 years.
Which brands do Bosch Rexroth fans like most?
Bosch Rexroth fans show strongest brand affinity for The Villages, Florida (513.7×), Graco (fluid handling) (246.84×), and Henkel (54.06×) over the country average.
Where do Bosch Rexroth fans live in Germany?
Bosch Rexroth fans in Germany are most concentrated in Baden-Württemberg (reach 123,944), Bayern (reach 98,040), and Nordrhein-Westfalen (reach 50,452). These three regions account for the largest share of the active audience.
What other brands do Bosch Rexroth fans also like?
Beyond Bosch Rexroth itself, the audience over-indexes on Graco (fluid handling) (246.84×), Henkel (54.06×), Freeware (10.56×), and Rheinmetall (19.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bosch Rexroth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.