Uhu Audience in Germany
Uhu has an estimated audience of 536,377 people in Germany. 62.4% are female, 37.6% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Rossmann, Stradivarius, Mothercare, Preacher (comics).
The average Uhu fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Rossmann, Stradivarius, with strongest over-indexing on Israel (5.28× the country average). Demographically, the Uhu audience skews more female with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Uhu fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 37.7 |
| Estimated audience size | 536,377 |
Audience persona
The typical Uhu fan in Germany is more female, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,272 | 1.09× |
| Bayern | 98,511 | 1.14× |
| Baden-Württemberg | 83,207 | 1.14× |
| Niedersachsen | 58,066 | 1.11× |
| Hessen | 44,902 | 1.1× |
| Rheinland-Pfalz | 29,680 | 1.1× |
| Sachsen | 27,946 | 1.06× |
| Schleswig-Holstein | 21,736 | 1.13× |
| Berlin | 20,129 | 0.84× |
| Brandenburg | 14,682 | 0.88× |
| Thüringen | 13,178 | 0.96× |
| Sachsen-Anhalt | 12,244 | 0.88× |
| Hamburg | 11,879 | 0.98× |
| Mecklenburg-Vorpommern | 8,805 | 0.86× |
| Saarland | 5,739 | 0.87× |
| Bremen | 3,858 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.28× | Travel & Leisure |
| Rossmann | 1.74× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Mothercare | 2.33× | Kids & Family |
| Preacher (comics) | 7.37× | Literature |
| Škoda Kodiaq | 1.95× | Cars & Mobility |
| Pediatric Hematology and Oncology | 8.16× | Health |
| Hauptschule | 6.64× | Kids & Family |
| Urban horticulture | 1.5× | Home & Garden |
| Neon Genesis Evangelion (manga) | 5.6× | Literature |
| KLIX (AM) | 1.85× | Music & Radio |
| Esra Erol | 4.07× | Movies & TV |
| Home Delivery | 1.87× | Food & Beverages |
| Klezmer | 10.38× | Music & Radio |
| Kani, Gifu | 7.83× | Travel & Leisure |
| Corfu (regional unit) | 1.97× | Travel & Leisure |
| Volvo V60 | 2.67× | Cars & Mobility |
| Grace Slick | 5.15× | Music & Radio |
| Bank account | 1.61× | Business & Career |
| Zagreb | 2.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.35 |
| Creativity | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
| Indulgence | JOY | 1.19 |
| Career Orientation | POWER | 1.13 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.9% |
| Spain | 20.2% |
| Austria | 5.5% |
See Uhu audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Uhu have in Germany?
Uhu has an estimated audience of 536,377 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Uhu fans?
62.4% of Uhu fans are female, 37.6% are male, with an average age of 37.7 years.
Which brands do Uhu fans like most?
Uhu fans show strongest brand affinity for Israel (5.28×), Rossmann (1.74×), and Stradivarius (1.97×) over the country average.
Where do Uhu fans live in Germany?
Uhu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,272), Bayern (reach 98,511), and Baden-Württemberg (reach 83,207). These three regions account for the largest share of the active audience.
What other brands do Uhu fans also like?
Beyond Uhu itself, the audience over-indexes on Rossmann (1.74×), Stradivarius (1.97×), Mothercare (2.33×), and Preacher (comics) (7.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uhu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.