Uhu Target Market in Germany
A data profile of the people who buy, follow and care about Uhu in Germany — modelled from more than twelve digital signal sources. Uhu has an estimated audience of 626,093 people in Germany.
The average Uhu fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bosch Rexroth, Nature, Laundry detergent, with strongest over-indexing on Bosch Rexroth (27.7× the country average).
Demographically, the Uhu audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Uhu fan in Germany is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Bosch Rexroth.
At a glance
The key figures that characterise the Uhu profile in Germany.
Search interest · 12-month trend
Customer demographics of Uhu
69.6% are female, 30.4% are male, average age 39.1.
Gender split
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 39.1 |
| Estimated audience size | 626,093 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 26% | |
| 40-49 | 25% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Uhu audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 37.1% |
| Spain | 18.2% |
| Austria | 5.0% |
Geography
Where the Uhu audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~70K | 1.14× | |
| 02 | Bayern | ~100K | 1.11× | |
| 03 | Rheinland-Pfalz | ~30K | 1.09× | |
| 04 | Baden-Württemberg | ~90K | 1.08× | |
| 05 | Hessen | ~50K | 1.08× | |
| 06 | Schleswig-Holstein | ~20K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.04× | |
| 08 | Sachsen | ~30K | 1.04× | |
| 09 | Thüringen | ~20K | 1.01× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.97× | |
| 11 | Saarland | ~7K | 0.96× | |
| 12 | Brandenburg | ~20K | 0.92× | |
| 13 | Bremen | ~5K | 0.91× | |
| 14 | Hamburg | ~10K | 0.90× | |
| 15 | Sachsen-Anhalt | ~10K | 0.88× | |
| 16 | Berlin | ~20K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Uhu audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bosch Rexroth | Business & Career | 27.70× | ||
| 02 | Eddie Van Halen | Music & Radio | 10.84× | ||
| 03 | Lang Lang (pianist) | Music & Radio | 10.25× | ||
| 04 | TeamViewer | Technology & Electronics | 9.95× | ||
| 05 | Yoko Ono | Music & Radio | 8.93× | ||
| 06 | Laundry detergent | Home & Garden | 8.80× | ||
| 07 | Jethro Tull (band) | Music & Radio | 8.09× | ||
| 08 | Nature | Home & Garden | 2.68× | ||
| 09 | Vacations | Travel & Leisure | 2.43× | ||
| 10 | Family | Kids & Family | 2.28× | ||
| 11 | Drawing | Home & Garden | 2.24× | ||
| 12 | Technology & Electronics | 2.00× | |||
| 13 | C&A | Shopping | 2.00× | ||
| 14 | Deichmann | Shopping | 1.90× | ||
| 15 | Hugendubel | Shopping | 1.89× | ||
| 16 | German language | Politics & Society | 1.85× | ||
| 17 | Sparkasse | Business & Career | 1.75× | ||
| 18 | Müller (company) | Food & Beverages | 1.72× | ||
| 19 | Rossmann | Shopping | 1.64× | ||
| 20 | Germany | Travel & Leisure | 1.51× |
Personality of the Uhu audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.49× | |
| Creativity | OPEN | 1.38× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.88× | |
| Risk Appetite | THRILL | 0.91× | |
| Luxury Orientation | PREMIUM | 0.96× |
Frequently asked questions
Who is Uhu's target market in Germany?
Uhu's target market in Germany covers an estimated 626,093 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Uhu customers?
69.6% of the Uhu audience are female, 30.4% are male, with an average age of 39.1 years.
Which brands do Uhu fans like most?
Uhu fans show strongest brand affinity for Bosch Rexroth (27.7×), Nature (2.68×), and Laundry detergent (8.8×) over the country average.
Where do Uhu fans live in Germany?
Uhu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Uhu fans also like?
Beyond Uhu itself, the audience over-indexes on Nature (2.68×), Laundry detergent (8.8×), Family (2.28×), and TeamViewer (9.95×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Uhu audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uhu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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