Institution Audience in Germany
Institution has an estimated audience of 2,822,043 people in Germany. 54.2% are female, 45.8% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Collectable, Stradivarius, Israel, Esra Erol.
The average Institution fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Collectable, Stradivarius, with strongest over-indexing on KLIX (AM) (3.02× the country average). Demographically, the Institution audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Institution fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 40.3 |
| Estimated audience size | 2,822,043 |
Audience persona
The typical Institution fan in Germany is balanced, around 40.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 660,453 | 1.07× |
| Bayern | 400,405 | 0.88× |
| Baden-Württemberg | 370,807 | 0.96× |
| Niedersachsen | 297,404 | 1.09× |
| Hessen | 258,450 | 1.2× |
| Berlin | 153,803 | 1.22× |
| Rheinland-Pfalz | 152,727 | 1.08× |
| Sachsen | 136,594 | 0.99× |
| Schleswig-Holstein | 114,113 | 1.13× |
| Brandenburg | 76,554 | 0.87× |
| Hamburg | 68,700 | 1.08× |
| Thüringen | 67,503 | 0.94× |
| Sachsen-Anhalt | 63,706 | 0.87× |
| Mecklenburg-Vorpommern | 40,720 | 0.76× |
| Saarland | 29,145 | 0.84× |
| Bremen | 24,788 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 3.02× | Music & Radio |
| Collectable | 1.66× | Kids & Family |
| Stradivarius | 1.54× | Shopping |
| Israel | 1.71× | Travel & Leisure |
| Esra Erol | 4.44× | Movies & TV |
| Snow White (Fables) | 1.72× | Literature |
| The Journey (1959 film) | 10.96× | Movies & TV |
| Medieval fantasy | 8.18× | Literature |
| Icon (magazine) | 1.66× | Arts & Culture |
| Kodi (software) | 1.84× | Technology & Electronics |
| Home Delivery | 1.73× | Food & Beverages |
| Buying a House | 3.46× | Home & Garden |
| Solo climbing | 2.12× | Sports |
| Volvo V60 | 2.34× | Cars & Mobility |
| Cachorro | 1.63× | Pets & Animals |
| Eco Friendly Living | 1.58× | Home & Garden |
| Samanyolu Haber | 1.86× | Movies & TV |
| Glashütte | 1.8× | Travel & Leisure |
| Fatteh | 4.37× | Food & Beverages |
| Jessica Rabbit | 2.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.69 |
| Pet Ownership | JOY | 1.61 |
| Community Orientation | OPEN | 1.39 |
| DIY Mentality | THRILL | 1.39 |
| Sustainability | BALANCE | 1.33 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 5.2% |
| Italy | 4.9% |
See Institution audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Institution have in Germany?
Institution has an estimated audience of 2,822,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Institution fans?
54.2% of Institution fans are female, 45.8% are male, with an average age of 40.3 years.
Which brands do Institution fans like most?
Institution fans show strongest brand affinity for KLIX (AM) (3.02×), Collectable (1.66×), and Stradivarius (1.54×) over the country average.
Where do Institution fans live in Germany?
Institution fans in Germany are most concentrated in Nordrhein-Westfalen (reach 660,453), Bayern (reach 400,405), and Baden-Württemberg (reach 370,807). These three regions account for the largest share of the active audience.
What other brands do Institution fans also like?
Beyond Institution itself, the audience over-indexes on Collectable (1.66×), Stradivarius (1.54×), Israel (1.71×), and Esra Erol (4.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.