Rascasse Audience Intelligence

Institution Audience in Germany

A data profile of the people who buy, follow and care about Institution in Germany — modelled from more than twelve digital signal sources. Institution has an estimated audience of 2,822,043 people in Germany.

#1385among Topic in Germany#69in Politics & Society

The average Institution fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Patti Smith, Kate Bush, with strongest over-indexing on Tagesschau (2.31× the country average).

Demographically, the Institution audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Institution fan in Germany is balanced, around 40.3 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Institution profile in Germany.

Audience size
2.8M
in Germany
Gender
54.2%♀
45.8% male
Age
40.3
average years
Country rank
#2293
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Institution fans

54.2% are female, 45.8% are male, average age 40.3.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Institution audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age40.3
Estimated audience size2,822,043
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Institution audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Institution audience comes from Germany.

Worldwide audience distribution share by country for Institution
CountryShare
United States24.3%
Brazil5.2%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Institution audience in Germany is strongest.

Fig. 05

Top regions by affinity

Institution fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.12×
02Hessen~200K1.10×
03Niedersachsen~300K1.06×
04Thüringen~80K1.04×
05Nordrhein-Westfalen~600K1.02×
06Rheinland-Pfalz~100K1.01×
07Saarland~40K1.01×
08Baden-Württemberg~400K1.00×
09Sachsen~100K1.00×
10Brandenburg~90K1.00×
11Bremen~20K1.00×
12Schleswig-Holstein~100K0.96×
13Hamburg~60K0.96×
14Sachsen-Anhalt~70K0.95×
15Mecklenburg-Vorpommern~50K0.95×
16Bayern~400K0.88×
Fig. 06

Affinity by region

Affinity by region — Institution, Germany
0.88×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Institution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Institution audience
#·InterestCategoryAffinity×
01Patti SmithMusic & Radio17.94×
02Fidelity InvestmentsBusiness & Career15.76×
03Bosch RexrothBusiness & Career13.61×
04JIRATechnology & Electronics12.84×
05Kate BushMusic & Radio10.55×
06Rosario DawsonMovies & TV9.52×
07Jennifer Love HewittMovies & TV6.32×
08FirefoxInternet & Social Media4.19×
09Political scienceBusiness & Career2.92×
10SatireLiterature2.86×
11HugendubelShopping2.84×
12Western UnionBusiness & Career2.66×
13Pet sittingPets & Animals2.45×
14TagesschauMovies & TV2.31×
15Pet storePets & Animals2.12×
16TransfermarktSports2.05×
17TattoosFashion & Accessoires1.82×
18Müller (company)Food & Beverages1.78×
19PoliticsPolitics & Society1.58×
20Netto Marken-DiscountShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Institution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Institution audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.87×
Healthy LifestyleBALANCE1.62×
SpiritualityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Institution audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
Sports ActivityPOWER0.84×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Institution have in Germany?

Institution has an estimated audience of 2,822,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Institution fans?

54.2% of Institution fans are female, 45.8% are male, with an average age of 40.3 years.

03

Which brands do Institution fans like most?

Institution fans show strongest brand affinity for Tagesschau (2.31×), Patti Smith (17.94×), and Kate Bush (10.55×) over the country average.

04

Where do Institution fans live in Germany?

Institution fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Institution fans also like?

Beyond Institution itself, the audience over-indexes on Patti Smith (17.94×), Kate Bush (10.55×), JIRA (12.84×), and Hugendubel (2.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Institution audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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