A data profile of the people who buy, follow and care about Institution in Italy — modelled from more than twelve digital signal sources. Institution has an estimated audience of 4,992,292 people in Italy.
Institution has an estimated audience of 4,992,292 people in Italy. 53.0% are female, 47.0% are male, average age 41.1. Top brand affinities: Wikipedia, Satire, Genetics, Singer-songwriter, Volunteering.
Top brand affinities include Wikipedia, Satire, Genetics, with strongest over-indexing on Wikipedia (5.78× the country average).
Demographically, the Institution audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Institution fan in Italy is balanced, around 41.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Institution profile in Italy.
53.0% are female, 47.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.1 |
| Estimated audience size | 4,992,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Institution audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 5.2% |
| Italy | 4.9% |
The strongest cross-interests of the Institution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amanda Seyfried | Movies & TV | 6.91× | ||
| 02 | Wikipedia | Internet & Social Media | 5.78× | ||
| 03 | New Testament | Politics & Society | 4.50× | ||
| 04 | Improvisation | Music & Radio | 4.40× | ||
| 05 | Consumer protection | Politics & Society | 4.11× | ||
| 06 | Brazil national football team | Sports | 3.77× | ||
| 07 | Satire | Literature | 3.74× | ||
| 08 | Political science | Business & Career | 2.90× | ||
| 09 | Doctor of Medicine | Business & Career | 2.74× | ||
| 10 | General practitioner | Health | 2.63× | ||
| 11 | Master of Business Administration | Business & Career | 2.57× | ||
| 12 | Genetics | Kids & Family | 2.30× | ||
| 13 | Sanremo Music Festival | Music & Radio | 2.14× | ||
| 14 | Mediaset | Technology & Electronics | 2.12× | ||
| 15 | Subscription business model | Shopping | 2.08× | ||
| 16 | Volunteering | Politics & Society | 2.00× | ||
| 17 | Singer-songwriter | Music & Radio | 1.85× | ||
| 18 | Milk | Food & Beverages | 1.76× | ||
| 19 | Innovation | Business & Career | 1.72× | ||
| 20 | Musical theatre | Movies & TV | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Spirituality | BALANCE | 1.31× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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