Rascasse Audience Intelligence

Institution Audience in United States

A data profile of the people who buy, follow and care about Institution in United States — modelled from more than twelve digital signal sources. Institution has an estimated audience of 24,782,953 people in United States.

#844among Topic in United States#72in Politics & Society

The average Institution fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Real property, Chuck Norris, with strongest over-indexing on Google Maps (3.93× the country average).

Demographically, the Institution audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Institution fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Institution profile in United States.

Audience size
24.8M
in United States
Gender
54.3%♀
45.7% male
Age
41.1
average years
Country rank
#1243
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Institution fans

54.3% are female, 45.7% are male, average age 41.1.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Institution audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.1
Estimated audience size24,782,953
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Institution audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Institution audience comes from United States.

Worldwide audience distribution share by country for Institution
CountryShare
United States24.3%
Brazil5.2%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Institution audience in United States is strongest.

Fig. 05

Top regions by affinity

Institution fans by region: top regions in United States
#RegionReachAffinity×
01California~4M1.51×
02Texas~3M1.37×
03North Carolina~900K1.24×
04Louisiana~400K1.22×
05Mississippi~200K1.20×
06Hawaii~100K1.17×
07Washington, District of Columbia~90K1.17×
08Arkansas~200K1.16×
09Alabama~400K1.15×
10Georgia~900K1.13×
11Illinois~900K1.10×
12Virginia~700K1.08×
13South Carolina~400K1.06×
14New York~1.5M1.05×
15Maryland~400K1.05×
16Kentucky~300K1.05×
17Nevada~300K1.05×
18Washington~500K1.03×
19Oklahoma~300K1.03×
20Massachusetts~500K1.02×
21Kansas~200K1.02×
22Nebraska~100K1.02×
23Connecticut~300K1.01×
24Iowa~200K1.01×
25Alaska~50K1.01×
26Florida~1.5M1.00×
27Oregon~300K0.99×
28New Mexico~100K0.99×
29Pennsylvania~800K0.98×
30Arizona~500K0.98×
31Missouri~400K0.97×
32Indiana~400K0.96×
33New Jersey~600K0.95×
34Vermont~40K0.94×
35Rhode Island~70K0.93×
36North Dakota~50K0.93×
37Minnesota~300K0.92×
38Delaware~60K0.92×
39Ohio~700K0.90×
40Tennessee~400K0.90×
41Wisconsin~300K0.90×
42South Dakota~50K0.90×
43Michigan~600K0.89×
44Maine~80K0.87×
45West Virginia~100K0.85×
46Montana~60K0.85×
47Colorado~300K0.84×
48New Hampshire~80K0.84×
49Utah~200K0.82×
50Idaho~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Institution, United States
0.82×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Institution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Institution audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media3.93×
02Band of BrothersMovies & TV3.69×
03Public administrationBusiness & Career2.87×
04Web serverTechnology & Electronics2.84×
05Chuck NorrisMovies & TV2.72×
06Real propertyHome & Garden2.54×
07BrewingFood & Beverages2.18×
08Master of Business AdministrationBusiness & Career2.12×
09High schoolBusiness & Career2.11×
10GeneticsKids & Family1.81×
11House musicMusic & Radio1.80×
12Scooby-DooMovies & TV1.77×
13NBA FinalsSports1.75×
14InnovationBusiness & Career1.68×
15PhilanthropyArts & Culture1.65×
16RadioTechnology & Electronics1.63×
17College basketballSports1.61×
18Subscription business modelShopping1.60×
19PastryFood & Beverages1.55×
20DentistryBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Institution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Institution audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
Community OrientationOPEN1.37×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Institution audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.90×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Institution have in United States?

Institution has an estimated audience of 24,782,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Institution fans?

54.3% of Institution fans are female, 45.7% are male, with an average age of 41.1 years.

03

Which brands do Institution fans like most?

Institution fans show strongest brand affinity for Google Maps (3.93×), Real property (2.54×), and Chuck Norris (2.72×) over the country average.

04

Where do Institution fans live in United States?

Institution fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Institution fans also like?

Beyond Institution itself, the audience over-indexes on Real property (2.54×), Chuck Norris (2.72×), Brewing (2.18×), and High school (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Institution audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →