Institution Audience in United States

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Institution has an estimated audience of 24,782,953 people in United States. 54.3% are female, 45.7% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Israel, Kendra Scott, Jeep Wagoneer, Jesse Plemons, 3D printing.

The average Institution fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Kendra Scott, Jeep Wagoneer, with strongest over-indexing on Israel (2.77× the country average). Demographically, the Institution audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Institution fans

Demographic split for Institution audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.1
Estimated audience size24,782,953

Audience persona

The typical Institution fan in United States is balanced, around 41.1 years old, with strong Individualism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Institution in United States
RegionReachAffinity
California4,406,0141.62×
Texas2,699,6341.27×
Florida1,923,6771.15×
New York1,733,5111.25×
Georgia939,1971.23×
North Carolina891,1771.2×
Illinois880,9131.07×
Pennsylvania816,3140.98×
Ohio701,7280.92×
Virginia682,7231.13×
New Jersey609,8870.97×
Michigan585,3570.9×
Washington542,9051.09×
Massachusetts527,0141.08×
Tennessee525,8221.06×
Arizona496,3550.98×
Maryland480,5371.13×
Indiana456,2451.01×
Alabama402,4461.16×
South Carolina397,0521.06×
Missouri377,0780.94×
Louisiana375,9021.18×
Colorado339,2550.87×
Minnesota332,9000.94×
Wisconsin326,8240.88×
Oklahoma286,0021.04×
Kentucky285,3860.92×
Oregon281,2110.99×
Mississippi276,8341.36×
Connecticut251,1441.01×
Nevada246,8101.03×
Arkansas210,4691.03×
Kansas193,1280.99×
Utah189,1820.85×
Iowa188,0830.92×
Hawaii128,6841.21×
New Mexico125,3231.01×
Washington, District of Columbia110,3471.48×
Nebraska108,9800.88×
West Virginia98,8720.86×
Idaho94,2960.76×
Rhode Island72,2170.92×
New Hampshire69,8920.72×
Maine65,7300.74×
Delaware57,3590.84×
Alaska45,2890.85×
Montana43,2410.63×
North Dakota42,4600.83×
South Dakota38,0410.66×
Vermont35,9380.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Institution audience
BrandAffinityCategory
Israel2.77×Travel & Leisure
Kendra Scott2.08×Fashion & Accessoires
Jeep Wagoneer3.93×Cars & Mobility
Jesse Plemons2.36×Movies & TV
3D printing1.64×Technology & Electronics
Home staging2.78×Home & Garden
Cam Ward1.88×Sports
Halsey, Oregon3.93×Travel & Leisure
Historic site1.92×Arts & Culture
Jeep Grand Cherokee (WJ)2.57×Cars & Mobility
Glossier2.05×Beauty & Wellness
Jezebel (film)2.62×Movies & TV
Personalised Gifts1.54×Home & Garden
Goop1.85×Internet & Social Media
Canis3.49×Pets & Animals
Governor of Michigan2.4×Politics & Society
Corona (band)1.85×Music & Radio
Kento Yamazaki3.51×Movies & TV
Hayward, California3.29×Travel & Leisure
Hibachi2.35×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Institution audience
TraitClusterScore
IndividualismJOY1.3
SpiritualityBALANCE1.28
PatriotismCONSERVATISM1.23
Community OrientationOPEN1.2
Risk AppetiteTHRILL1.2
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Institution
CountryShare
United States24.3%
Brazil5.2%
Italy4.9%

See Institution audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Institution have in United States?

Institution has an estimated audience of 24,782,953 people in United States, concentrated in California and Texas.

What is the gender split and age of Institution fans?

54.3% of Institution fans are female, 45.7% are male, with an average age of 41.1 years.

Which brands do Institution fans like most?

Institution fans show strongest brand affinity for Israel (2.77×), Kendra Scott (2.08×), and Jeep Wagoneer (3.93×) over the country average.

Where do Institution fans live in United States?

Institution fans in United States are most concentrated in California (reach 4,406,014), Texas (reach 2,699,634), and Florida (reach 1,923,677). These three regions account for the largest share of the active audience.

What other brands do Institution fans also like?

Beyond Institution itself, the audience over-indexes on Kendra Scott (2.08×), Jeep Wagoneer (3.93×), Jesse Plemons (2.36×), and 3D printing (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.