A data profile of the people who buy, follow and care about Institution in Brazil — modelled from more than twelve digital signal sources. Institution has an estimated audience of 5,348,341 people in Brazil.
Institution has an estimated audience of 5,348,341 people in Brazil. 60.0% are female, 40.0% are male, average age 38.0. Top brand affinities: Seleção Brasileira, Borussia Dortmund, Toy Story (franchise), Spanish language, Rick and Morty.
Top brand affinities include Seleção Brasileira, Borussia Dortmund, Toy Story (franchise), with strongest over-indexing on Seleção Brasileira (1.51× the country average).
Demographically, the Institution audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Institution fan in Brazil is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Institution profile in Brazil.
60.0% are female, 40.0% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 38.0 |
| Estimated audience size | 5,348,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Institution audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 5.2% |
| Italy | 4.9% |
The strongest cross-interests of the Institution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transformers (toy line) | Kids & Family | 5.14× | ||
| 02 | T.A.T.u. | Music & Radio | 5.14× | ||
| 03 | RB Leipzig | Sports | 5.14× | ||
| 04 | Bayer 04 Leverkusen | Sports | 5.14× | ||
| 05 | 2. Bundesliga | Sports | 5.14× | ||
| 06 | Borussia Dortmund | Sports | 4.97× | ||
| 07 | Toy Story (franchise) | Movies & TV | 4.90× | ||
| 08 | Elizabeth Olsen | Movies & TV | 4.81× | ||
| 09 | Thiago Silva | Sports | 3.97× | ||
| 10 | Rick and Morty | Movies & TV | 3.72× | ||
| 11 | Germany | Travel & Leisure | 3.65× | ||
| 12 | Spanish language | Politics & Society | 2.80× | ||
| 13 | Public transport | Cars & Mobility | 1.76× | ||
| 14 | Wikipedia | Internet & Social Media | 1.76× | ||
| 15 | Real property | Home & Garden | 1.72× | ||
| 16 | BTS | Music & Radio | 1.65× | ||
| 17 | Michael Jackson | Music & Radio | 1.60× | ||
| 18 | MSN | News | 1.53× | ||
| 19 | Rock music | Music & Radio | 1.52× | ||
| 20 | Seleção Brasileira | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| Community Orientation | OPEN | 1.51× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Urban Lifestyle | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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