A data profile of the people who buy, follow and care about Institution in United Kingdom — modelled from more than twelve digital signal sources. Institution has an estimated audience of 3,323,077 people in United Kingdom.
The average Institution fan in United Kingdom is 40.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Anna Faris, Flightradar24, with strongest over-indexing on Wikipedia (6.55× the country average).
Demographically, the Institution audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Institution fan in United Kingdom is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Institution profile in United Kingdom.
54.6% are female, 45.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 40.7 |
| Estimated audience size | 3,323,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Institution audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 5.2% |
| Italy | 4.9% |
Where the Institution audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.44× | |
| 02 | Yorkshire and the Humber | ~400K | 1.32× | |
| 03 | South East | ~500K | 1.10× | |
| 04 | North East | ~100K | 1.07× | |
| 05 | Scotland | ~300K | 1.03× | |
| 06 | England | ~2.5M | 1.01× | |
| 07 | Northern Ireland | ~100K | 0.99× | |
| 08 | Wales | ~200K | 0.98× | |
| 09 | East of England | ~300K | 0.89× | |
| 10 | East Midlands | ~200K | 0.87× | |
| 11 | South West | ~200K | 0.86× | |
| 12 | North West | ~200K | 0.66× |
The strongest cross-interests of the Institution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fidelity Investments | Business & Career | 15.19× | ||
| 02 | Anna Faris | Movies & TV | 15.18× | ||
| 03 | New York Stock Exchange | Business & Career | 13.88× | ||
| 04 | Flightradar24 | Travel & Leisure | 9.30× | ||
| 05 | Wikipedia | Internet & Social Media | 6.55× | ||
| 06 | Political science | Business & Career | 4.54× | ||
| 07 | Sketch comedy | Movies & TV | 3.64× | ||
| 08 | Risk management | Business & Career | 3.37× | ||
| 09 | Adoption | Kids & Family | 3.03× | ||
| 10 | Satire | Literature | 2.73× | ||
| 11 | Esso | Cars & Mobility | 2.45× | ||
| 12 | Innovation | Business & Career | 1.97× | ||
| 13 | Philanthropy | Arts & Culture | 1.96× | ||
| 14 | Refrigerator | Home & Garden | 1.88× | ||
| 15 | Mobile home | Cars & Mobility | 1.86× | ||
| 16 | Hobby | Home & Garden | 1.79× | ||
| 17 | Politics | Politics & Society | 1.75× | ||
| 18 | Genetics | Kids & Family | 1.64× | ||
| 19 | Radio | Technology & Electronics | 1.61× | ||
| 20 | Nonprofit organization | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Spirituality | BALANCE | 1.40× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.89× |
Institution has an estimated audience of 3,323,077 people in United Kingdom, concentrated in England and South East.
54.6% of Institution fans are female, 45.4% are male, with an average age of 40.7 years.
Institution fans show strongest brand affinity for Wikipedia (6.55×), Anna Faris (15.18×), and Flightradar24 (9.3×) over the country average.
Institution fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Institution itself, the audience over-indexes on Anna Faris (15.18×), Flightradar24 (9.3×), Political science (4.54×), and Fidelity Investments (15.19×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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