A data profile of the people who buy, follow and care about Institution in India — modelled from more than twelve digital signal sources. Institution has an estimated audience of 4,646,190 people in India.
Institution has an estimated audience of 4,646,190 people in India. 19.8% are female, 80.2% are male, average age 31.6. Top brand affinities: Young's, Videography, Jim Carrey, Real property, Internet celebrity.
Top brand affinities include Young's, Videography, Jim Carrey, with strongest over-indexing on Young's (4.45× the country average).
Demographically, the Institution audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Institution fan in India is more male, around 31.6 years old, with strong Community Orientation tendencies and a notable affinity for Young's.
The key figures that characterise the Institution profile in India.
19.8% are female, 80.2% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 19.8% |
| Male | 80.2% |
| Average age | 31.6 |
| Estimated audience size | 4,646,190 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Institution audience comes from India.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 5.2% |
| Italy | 4.9% |
The strongest cross-interests of the Institution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 5.60× | ||
| 02 | Edward Norton | Movies & TV | 5.60× | ||
| 03 | SEMrush | Internet & Social Media | 5.60× | ||
| 04 | Young's | Food & Beverages | 4.45× | ||
| 05 | Alibaba.com | Shopping | 4.45× | ||
| 06 | Zootopia | Movies & TV | 4.20× | ||
| 07 | Kristen Stewart | Movies & TV | 4.07× | ||
| 08 | Videography | Internet & Social Media | 3.33× | ||
| 09 | Brock Lesnar | Sports | 3.30× | ||
| 10 | Roman Reigns | Sports | 3.10× | ||
| 11 | WrestleMania | Sports | 3.04× | ||
| 12 | Real property | Home & Garden | 2.54× | ||
| 13 | United Nations | Politics & Society | 2.38× | ||
| 14 | Chess.com | Sports | 2.17× | ||
| 15 | Anthropology | Business & Career | 1.94× | ||
| 16 | OnePlus | Technology & Electronics | 1.84× | ||
| 17 | Tom Cruise | Movies & TV | 1.76× | ||
| 18 | Handball | Sports | 1.63× | ||
| 19 | Rice | Food & Beverages | 1.62× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.58× | |
| Spirituality | BALANCE | 1.48× | |
| Career Orientation | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Family Orientation | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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