A data profile of the people who buy, follow and care about Institution in Spain — modelled from more than twelve digital signal sources. Institution has an estimated audience of 2,744,275 people in Spain.
Institution has an estimated audience of 2,744,275 people in Spain. 56.9% are female, 43.1% are male, average age 44.5. Top brand affinities: Political science, Satire, Caixabank, Politics, Bankinter.
Top brand affinities include Political science, Satire, Caixabank, with strongest over-indexing on Political science (4.75× the country average).
Demographically, the Institution audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Institution fan in Spain is more female, around 44.5 years old, with strong Individualism tendencies and a notable affinity for Political science.
The key figures that characterise the Institution profile in Spain.
56.9% are female, 43.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 44.5 |
| Estimated audience size | 2,744,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Institution audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 5.2% |
| Italy | 4.9% |
The strongest cross-interests of the Institution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wire transfer | Technology & Electronics | 13.32× | ||
| 02 | Colin Farrell | Movies & TV | 7.20× | ||
| 03 | New Testament | Politics & Society | 6.43× | ||
| 04 | Satire | Literature | 5.35× | ||
| 05 | Political science | Business & Career | 4.75× | ||
| 06 | Refrigerator | Home & Garden | 2.55× | ||
| 07 | Preventive healthcare | Health | 2.49× | ||
| 08 | Genetics | Kids & Family | 2.48× | ||
| 09 | Master of Business Administration | Business & Career | 2.44× | ||
| 10 | Volunteering | Politics & Society | 2.29× | ||
| 11 | Real property | Home & Garden | 2.18× | ||
| 12 | Nonprofit organization | Politics & Society | 2.08× | ||
| 13 | Caixabank | Business & Career | 2.05× | ||
| 14 | Innovation | Business & Career | 1.98× | ||
| 15 | Bankinter | Business & Career | 1.92× | ||
| 16 | Politics | Politics & Society | 1.84× | ||
| 17 | ABC | Movies & TV | 1.71× | ||
| 18 | Julio Iglesias | Music & Radio | 1.69× | ||
| 19 | IBEX 35 | Business & Career | 1.64× | ||
| 20 | Take-out | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.68× | |
| Spirituality | BALANCE | 1.64× | |
| Community Orientation | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Indulgence | JOY | 0.84× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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