Software testing Audience in Germany
Software testing has an estimated audience of 2,034,663 people in Germany. 58.4% are female, 41.6% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Progressive rock, Rossmann, Irish Ferries, Christmas Gift, Unique Gifts.
The average Software testing fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Progressive rock, Rossmann, Irish Ferries, with strongest over-indexing on Progressive rock (3.48× the country average). Demographically, the Software testing audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Software testing fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.5 |
| Estimated audience size | 2,034,663 |
Audience persona
The typical Software testing fan in Germany is more female, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 401,358 | 0.9× |
| Berlin | 382,006 | 4.2× |
| Bayern | 364,187 | 1.11× |
| Niedersachsen | 309,077 | 1.56× |
| Baden-Württemberg | 288,458 | 1.04× |
| Hessen | 207,440 | 1.34× |
| Rheinland-Pfalz | 65,405 | 0.64× |
| Sachsen | 63,809 | 0.64× |
| Hamburg | 45,350 | 0.99× |
| Schleswig-Holstein | 39,721 | 0.54× |
| Brandenburg | 29,953 | 0.47× |
| Thüringen | 25,597 | 0.49× |
| Sachsen-Anhalt | 19,059 | 0.36× |
| Bremen | 16,353 | 0.94× |
| Mecklenburg-Vorpommern | 11,661 | 0.3× |
| Saarland | 11,592 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.48× | Music & Radio |
| Rossmann | 1.61× | Shopping |
| Irish Ferries | 20× | Cars & Mobility |
| Christmas Gift | 3.16× | Kids & Family |
| Unique Gifts | 1.82× | Shopping |
| Elīna Garanča | 9.8× | Music & Radio |
| Haberler | 1.65× | News |
| Stradivarius | 1.7× | Shopping |
| Birthday Gifts | 1.71× | Kids & Family |
| Israel | 1.85× | Travel & Leisure |
| Esra Erol | 4.8× | Movies & TV |
| Snow White (Fables) | 1.6× | Literature |
| Mülheim | 2.47× | Travel & Leisure |
| Headhunters (film) | 3.32× | Movies & TV |
| Corfu (regional unit) | 2.22× | Travel & Leisure |
| Golem | 2.2× | Technology & Electronics |
| Corona (band) | 1.66× | Music & Radio |
| Icon (magazine) | 1.6× | Arts & Culture |
| Eden Lake | 3.06× | Movies & TV |
| Figure painting (hobby) | 2.16× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.78 |
| Pet Ownership | JOY | 1.39 |
| Sustainability | BALANCE | 1.31 |
| Career Orientation | POWER | 1.27 |
| Early Adopter Mentality | POWER | 1.27 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.7% |
| United States | 11.6% |
| United Kingdom | 9.3% |
See Software testing audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Software testing have in Germany?
Software testing has an estimated audience of 2,034,663 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Software testing fans?
58.4% of Software testing fans are female, 41.6% are male, with an average age of 41.5 years.
Which brands do Software testing fans like most?
Software testing fans show strongest brand affinity for Progressive rock (3.48×), Rossmann (1.61×), and Irish Ferries (20×) over the country average.
Where do Software testing fans live in Germany?
Software testing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 401,358), Berlin (reach 382,006), and Bayern (reach 364,187). These three regions account for the largest share of the active audience.
What other brands do Software testing fans also like?
Beyond Software testing itself, the audience over-indexes on Rossmann (1.61×), Irish Ferries (20×), Christmas Gift (3.16×), and Unique Gifts (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Software testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.