Rascasse Audience Intelligence

Software testing Audience in Germany

A data profile of the people who buy, follow and care about Software testing in Germany — modelled from more than twelve digital signal sources. Software testing has an estimated audience of 2,034,663 people in Germany.

#1913among Topic in Germany#177in Technology & Electronics

The average Software testing fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include MongoDB, Consumer protection, NoSQL, with strongest over-indexing on MongoDB (65.75× the country average).

Demographically, the Software testing audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Software testing fan in Germany is more female, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for MongoDB.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Software testing profile in Germany.

Audience size
2M
in Germany
Gender
58.4%♀
41.6% male
Age
41.5
average years
Country rank
#3308
Topic in Germany
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Software testing fans

58.4% are female, 41.6% are male, average age 41.5.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Software testing audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age41.5
Estimated audience size2,034,663
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Software testing audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4926%
50+20%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Software testing audience comes from Germany.

Worldwide audience distribution share by country for Software testing
CountryShare
Germany28.7%
United States11.6%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Software testing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Software testing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K3.83×
02Niedersachsen~300K1.43×
03Hessen~200K1.29×
04Bayern~400K1.09×
05Baden-Württemberg~300K1.09×
06Hamburg~50K0.99×
07Bremen~20K0.99×
08Nordrhein-Westfalen~400K0.92×
09Saarland~20K0.86×
10Thüringen~40K0.81×
11Mecklenburg-Vorpommern~30K0.80×
12Rheinland-Pfalz~80K0.77×
13Schleswig-Holstein~60K0.77×
14Sachsen-Anhalt~40K0.77×
15Sachsen~80K0.76×
16Brandenburg~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Software testing, Germany
0.76×1.00×3.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Software testing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Software testing audience
#·InterestCategoryAffinity×
01MongoDBTechnology & Electronics65.75×
02NoSQLTechnology & Electronics46.41×
03JIRATechnology & Electronics20.00×
04Data warehouseTechnology & Electronics19.60×
05AngularJSTechnology & Electronics19.03×
06DevOpsTechnology & Electronics17.61×
07KubernetesTechnology & Electronics16.80×
08Bosch RexrothBusiness & Career16.26×
09Consumer protectionPolitics & Society10.96×
10c't magazinTechnology & Electronics10.46×
11EdXKids & Family9.79×
12Business analyticsTechnology & Electronics9.58×
13MySQLTechnology & Electronics5.45×
14LinuxTechnology & Electronics4.29×
15GitHubInternet & Social Media4.01×
16Computer securityBusiness & Career3.90×
17Wetter.comHome & Garden2.53×
18TagesschauMovies & TV2.04×
19Müller (company)Food & Beverages1.95×
20TikTokInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Software testing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Software testing audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.82×
PatriotismCONSERVATISM1.44×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Software testing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
ExtroversionTHRILL0.76×
Sports ActivityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Software testing have in Germany?

Software testing has an estimated audience of 2,034,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Software testing fans?

58.4% of Software testing fans are female, 41.6% are male, with an average age of 41.5 years.

03

Which brands do Software testing fans like most?

Software testing fans show strongest brand affinity for MongoDB (65.75×), Consumer protection (10.96×), and NoSQL (46.41×) over the country average.

04

Where do Software testing fans live in Germany?

Software testing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Berlin (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Software testing fans also like?

Beyond Software testing itself, the audience over-indexes on Consumer protection (10.96×), NoSQL (46.41×), AngularJS (19.03×), and JIRA (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Software testing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Software testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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