Rascasse Audience Intelligence

Software testing Audience in United States

A data profile of the people who buy, follow and care about Software testing in United States — modelled from more than twelve digital signal sources. Software testing has an estimated audience of 823,570 people in United States.

#9412among Topic in United States#807in Technology & Electronics

The average Software testing fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Web server, Business intelligence, Information security, with strongest over-indexing on Web server (9.58× the country average).

Demographically, the Software testing audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Software testing fan in United States is balanced, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Web server.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Software testing profile in United States.

Audience size
824K
in United States
Gender
46.2%♀
53.8% male
Age
39.5
average years
Country rank
#26952
Topic in United States
Fig. 01

Search interest · 12-month trend

-60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Software testing fans

46.2% are female, 53.8% are male, average age 39.5.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Software testing audience in United States
MetricValue
Female46.2%
Male53.8%
Average age39.5
Estimated audience size823,570
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Software testing audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Software testing audience comes from United States.

Worldwide audience distribution share by country for Software testing
CountryShare
Germany28.7%
United States11.6%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Software testing audience in United States is strongest.

Fig. 05

Top regions by affinity

Software testing fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~30K1.74×
02Kansas~10K1.70×
03Washington, District of Columbia~4K1.55×
04Washington~20K1.51×
05New York~70K1.45×
06Texas~100K1.39×
07Maryland~20K1.39×
08California~100K1.18×
09Georgia~30K1.17×
10Colorado~10K1.15×
11Illinois~30K1.11×
12Massachusetts~20K1.11×
13Oregon~10K1.10×
14New Jersey~20K1.09×
15South Dakota~2K1.08×
16Wisconsin~10K1.06×
17North Dakota~2K1.03×
18Vermont~1K1.03×
19Arizona~20K1.01×
20Alaska~2K1.01×
21North Carolina~20K1.00×
22Nebraska~4K0.99×
23Florida~50K0.98×
24Montana~2K0.98×
25Oklahoma~9K0.97×
26Ohio~20K0.96×
27Missouri~10K0.96×
28New Mexico~4K0.95×
29Rhode Island~3K0.95×
30Delaware~2K0.95×
31Pennsylvania~30K0.94×
32Utah~7K0.94×
33Hawaii~3K0.94×
34Minnesota~10K0.93×
35West Virginia~4K0.93×
36New Hampshire~3K0.93×
37Maine~3K0.93×
38Alabama~10K0.92×
39Idaho~4K0.92×
40Indiana~10K0.91×
41Nevada~7K0.91×
42Tennessee~10K0.90×
43Louisiana~10K0.90×
44Kentucky~9K0.88×
45Mississippi~6K0.88×
46Arkansas~6K0.88×
47Connecticut~7K0.87×
48Iowa~6K0.87×
49South Carolina~10K0.85×
50Michigan~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Software testing, United States
0.83×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Software testing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Software testing audience
#·InterestCategoryAffinity×
01Internet securityTechnology & Electronics25.20×
02Business intelligenceBusiness & Career17.15×
03Data visualizationTechnology & Electronics13.54×
04Web serverTechnology & Electronics9.58×
05InternshipBusiness & Career8.28×
06Wearable technologyTechnology & Electronics8.11×
07Information securityBusiness & Career7.83×
08SmartwatchTechnology & Electronics6.60×
09Sustainable energyHome & Garden5.51×
10Computer securityBusiness & Career5.14×
11LotteryGames5.04×
12Home automationTechnology & Electronics4.78×
13FedExBusiness & Career4.32×
14Renewable energyBusiness & Career4.16×
15Vehicle insuranceCars & Mobility3.40×
16Mortgage loansBusiness & Career2.97×
17McDonald'sFood & Beverages2.53×
18Pizza HutFood & Beverages2.53×
19SubwayFood & Beverages2.50×
20PinterestInternet & Social Media1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Software testing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Software testing audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.28×
Convenience OrientationPREMIUM2.37×
Career OrientationPOWER2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Software testing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
DIY MentalityTHRILL0.75×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Software testing have in United States?

Software testing has an estimated audience of 823,570 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Software testing fans?

46.2% of Software testing fans are female, 53.8% are male, with an average age of 39.5 years.

03

Which brands do Software testing fans like most?

Software testing fans show strongest brand affinity for Web server (9.58×), Business intelligence (17.15×), and Information security (7.83×) over the country average.

04

Where do Software testing fans live in United States?

Software testing fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Software testing fans also like?

Beyond Software testing itself, the audience over-indexes on Business intelligence (17.15×), Information security (7.83×), FedEx (4.32×), and Sustainable energy (5.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Software testing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Software testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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