Software testing Audience in United States

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Software testing has an estimated audience of 823,570 people in United States. 46.2% are female, 53.8% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mangaka, Jesse Plemons, Governor of Michigan, Vocal harmony.

The average Software testing fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mangaka, Jesse Plemons, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Software testing audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Software testing fans

Demographic split for Software testing audience in United States
MetricValue
Female46.2%
Male53.8%
Average age39.5
Estimated audience size823,570

Audience persona

The typical Software testing fan in United States is balanced, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Software testing in United States
RegionReachAffinity
California117,7631.3×
Texas116,6941.65×
New York73,2861.59×
Florida59,4411.07×
Virginia40,5472.02×
Illinois35,8041.31×
Georgia34,4521.36×
Pennsylvania28,3631.02×
North Carolina28,1931.14×
New Jersey26,2211.25×
Ohio25,3831×
Washington25,0561.52×
Maryland22,0051.55×
Massachusetts20,5541.27×
Arizona18,8491.12×
Michigan17,7770.83×
Colorado17,3271.33×
Tennessee15,5460.94×
Indiana14,0680.94×
Missouri13,8601.04×
Oregon11,1971.19×
Wisconsin11,0100.89×
Alabama10,6590.93×
Minnesota10,4330.88×
Oklahoma9,3941.03×
Louisiana9,3310.88×
South Carolina8,9620.72×
Kansas7,8811.21×
Kentucky7,7490.75×
Nevada7,0360.88×
Utah6,9050.94×
Connecticut6,3450.77×
Washington, District of Columbia4,3221.75×
Nebraska4,2361.03×
Arkansas4,0960.6×
Iowa4,0290.59×
New Mexico3,5820.87×
Mississippi3,1800.47×
Idaho2,7880.68×
Hawaii2,6630.75×
New Hampshire1,9470.6×
Rhode Island1,8800.72×
West Virginia1,7060.44×
Montana1,5990.7×
Delaware1,5900.7×
Alaska1,5720.89×
South Dakota1,4650.77×
Maine1,3570.46×
North Dakota1,3170.78×
Wyoming1,2741.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Software testing audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mangaka14.71×Literature
Jesse Plemons8.26×Movies & TV
Governor of Michigan14.7×Politics & Society
Vocal harmony6.66×Music & Radio
Goop6.48×Internet & Social Media
Hibachi9.3×Food & Beverages
El Paso County, Colorado14.31×Travel & Leisure
Wok7.28×Food & Beverages
Google Home7.01×Technology & Electronics
Grinch4.19×Movies & TV
Israel2.08×Travel & Leisure
Cherish (group)10.37×Music & Radio
Grace Slick7.9×Music & Radio
headspace8.32×Health
Hipster8.48×Politics & Society
Preta Gil17.16×Music & Radio
Fairy godmother5.67×Literature
Wikia2.56×Internet & Social Media
La Jolla6.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Software testing audience
TraitClusterScore
Need for SecurityCONSERVATISM5.81
Career OrientationPOWER2.03
Risk AppetiteTHRILL1.86
Price SensitivityPREMIUM1.65
Early Adopter MentalityPOWER1.54
Urban LifestyleOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Software testing
CountryShare
Germany28.7%
United States11.6%
United Kingdom9.3%

See Software testing audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Software testing have in United States?

Software testing has an estimated audience of 823,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Software testing fans?

46.2% of Software testing fans are female, 53.8% are male, with an average age of 39.5 years.

Which brands do Software testing fans like most?

Software testing fans show strongest brand affinity for Keene, New Hampshire (675×), Mangaka (14.71×), and Jesse Plemons (8.26×) over the country average.

Where do Software testing fans live in United States?

Software testing fans in United States are most concentrated in California (reach 117,763), Texas (reach 116,694), and New York (reach 73,286). These three regions account for the largest share of the active audience.

What other brands do Software testing fans also like?

Beyond Software testing itself, the audience over-indexes on Mangaka (14.71×), Jesse Plemons (8.26×), Governor of Michigan (14.7×), and Vocal harmony (6.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Software testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.