A data profile of the people who buy, follow and care about c't magazin in Germany — modelled from more than twelve digital signal sources. c't magazin has an estimated audience of 640,113 people in Germany.
The average c't magazin fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include The-Dream, Spamalot, Cisco Networking Academy, with strongest over-indexing on The-Dream (555.09× the country average).
Demographically, the c't magazin audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical c't magazin fan in Germany is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for The-Dream.
The key figures that characterise the c't magazin profile in Germany.
18.0% are female, 82.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 18.0% |
| Male | 82.0% |
| Average age | 43.3 |
| Estimated audience size | 640,113 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 30% | |
| 50+ | 22% |
of the worldwide c't magazin audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 16.0% |
| China | 15.9% |
| Taiwan | 5.5% |
Where the c't magazin audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~80K | 1.30× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.09× | |
| 03 | Saarland | ~9K | 1.07× | |
| 04 | Baden-Württemberg | ~90K | 1.06× | |
| 05 | Hamburg | ~20K | 1.06× | |
| 06 | Bayern | ~100K | 1.04× | |
| 07 | Hessen | ~50K | 1.04× | |
| 08 | Rheinland-Pfalz | ~30K | 1.01× | |
| 09 | Berlin | ~30K | 1.01× | |
| 10 | Sachsen | ~30K | 1.00× | |
| 11 | Schleswig-Holstein | ~20K | 0.92× | |
| 12 | Bremen | ~5K | 0.91× | |
| 13 | Thüringen | ~10K | 0.90× | |
| 14 | Mecklenburg-Vorpommern | ~10K | 0.90× | |
| 15 | Brandenburg | ~20K | 0.88× | |
| 16 | Sachsen-Anhalt | ~10K | 0.86× |
The strongest cross-interests of the c't magazin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spamalot | Movies & TV | 747.25× | ||
| 02 | The-Dream | Music & Radio | 555.09× | ||
| 03 | Football Federation Australia | Sports | 501.55× | ||
| 04 | Juniper Networks | Technology & Electronics | 134.16× | ||
| 05 | Cisco Career Certifications | Brand | 127.23× | ||
| 06 | Cisco Networking Academy | Technology & Electronics | 117.40× | ||
| 07 | Ingram Micro | Technology & Electronics | 117.11× | ||
| 08 | Structured cabling | Technology & Electronics | 95.65× | ||
| 09 | Ubiquiti Networks | Technology & Electronics | 74.54× | ||
| 10 | Weekend Max Mara | Fashion & Accessoires | 45.33× | ||
| 11 | Cisco Systems | Technology & Electronics | 40.05× | ||
| 12 | Smart Forfour | Cars & Mobility | 31.43× | ||
| 13 | Networking hardware | Technology & Electronics | 28.40× | ||
| 14 | Data center | Technology & Electronics | 22.73× | ||
| 15 | MARC CAIN | Fashion & Accessoires | 15.89× | ||
| 16 | Max Mara | Fashion & Accessoires | 15.61× | ||
| 17 | Software testing | Technology & Electronics | 10.46× | ||
| 18 | FRITZ!Box | Technology & Electronics | 9.33× | ||
| 19 | Pleiteticker | News | 7.98× | ||
| 20 | Trend analysis | Business & Career | 6.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.50× | |
| Patriotism | CONSERVATISM | 2.42× | |
| Convenience Orientation | PREMIUM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Indulgence | JOY | 0.86× | |
| Urban Lifestyle | OPEN | 0.90× |
c't magazin has an estimated audience of 640,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
18.0% of c't magazin fans are female, 82.0% are male, with an average age of 43.3 years.
c't magazin fans show strongest brand affinity for The-Dream (555.09×), Spamalot (747.25×), and Cisco Networking Academy (117.4×) over the country average.
c't magazin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond c't magazin itself, the audience over-indexes on Spamalot (747.25×), Cisco Networking Academy (117.4×), FRITZ!Box (9.33×), and Ingram Micro (117.11×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for c't magazin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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