Rascasse Audience Intelligence

Data center Audience in Germany

A data profile of the people who buy, follow and care about Data center in Germany — modelled from more than twelve digital signal sources. Data center has an estimated audience of 285,357 people in Germany.

#6330among Topic in Germany#698in Technology & Electronics

The average Data center fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include BMW i8, Payback, Computer security, with strongest over-indexing on BMW i8 (46.62× the country average).

Demographically, the Data center audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Data center fan in Germany is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data center profile in Germany.

Audience size
285K
in Germany
Gender
31.4%♀
68.6% male
Age
39.2
average years
Country rank
#17985
Topic in Germany
Fig. 01

Search interest · 12-month trend

+149%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data center fans

31.4% are female, 68.6% are male, average age 39.2.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Data center audience in Germany
MetricValue
Female31.4%
Male68.6%
Average age39.2
Estimated audience size285,357
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Data center audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Data center audience comes from Germany.

Worldwide audience distribution share by country for Data center
CountryShare
United States16.0%
India7.0%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data center audience in Germany is strongest.

Fig. 05

Top regions by affinity

Data center fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.85×
02Brandenburg~10K1.45×
03Berlin~20K1.35×
04Hamburg~8K1.16×
05Bayern~50K1.10×
06Nordrhein-Westfalen~70K1.05×
07Baden-Württemberg~40K0.98×
08Rheinland-Pfalz~10K0.94×
09Schleswig-Holstein~9K0.90×
10Sachsen-Anhalt~6K0.85×
11Thüringen~6K0.85×
12Niedersachsen~20K0.84×
13Sachsen~10K0.84×
14Mecklenburg-Vorpommern~5K0.84×
15Saarland~3K0.82×
16Bremen~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Data center, Germany
0.81×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data center audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility46.62×
02NoSQLTechnology & Electronics30.75×
03MongoDBTechnology & Electronics29.73×
04Data visualizationTechnology & Electronics29.01×
055GTechnology & Electronics25.59×
06c't magazinTechnology & Electronics22.73×
07Toyota PriusCars & Mobility20.68×
08BMW iCars & Mobility18.81×
09MechatronicsBusiness & Career16.74×
10BMW i3Cars & Mobility15.58×
11FiberglassTechnology & Electronics15.54×
12RoboticsTechnology & Electronics13.71×
13PaybackShopping13.30×
14Big dataBusiness & Career12.34×
15GitHubInternet & Social Media12.09×
16Computer securityBusiness & Career11.69×
17Python (programming language)Technology & Electronics11.26×
18Information securityBusiness & Career10.11×
19Plug-in hybridCars & Mobility4.73×
20Renewable energyBusiness & Career3.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data center audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.59×
Career OrientationPOWER2.37×
Convenience OrientationPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data center have in Germany?

Data center has an estimated audience of 285,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Data center fans?

31.4% of Data center fans are female, 68.6% are male, with an average age of 39.2 years.

03

Which brands do Data center fans like most?

Data center fans show strongest brand affinity for BMW i8 (46.62×), Payback (13.3×), and Computer security (11.69×) over the country average.

04

Where do Data center fans live in Germany?

Data center fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Data center fans also like?

Beyond Data center itself, the audience over-indexes on Payback (13.3×), Computer security (11.69×), GitHub (12.09×), and Python (programming language) (11.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Data center audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Data center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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