Data center Audience in Germany
Data center has an estimated audience of 285,357 people in Germany. 31.4% are female, 68.6% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: c't magazin, BMW i8, Payback, Toyota Prius, Data recovery.
The average Data center fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include c't magazin, BMW i8, Payback, with strongest over-indexing on c't magazin (45.03× the country average). Demographically, the Data center audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Data center fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 39.2 |
| Estimated audience size | 285,357 |
Audience persona
The typical Data center fan in Germany is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for c't magazin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,035 | 1.03× |
| Bayern | 51,177 | 1.12× |
| Hessen | 40,834 | 1.88× |
| Baden-Württemberg | 39,341 | 1.01× |
| Niedersachsen | 24,951 | 0.9× |
| Berlin | 15,945 | 1.25× |
| Rheinland-Pfalz | 14,618 | 1.02× |
| Brandenburg | 10,785 | 1.22× |
| Sachsen | 9,913 | 0.71× |
| Schleswig-Holstein | 9,557 | 0.93× |
| Hamburg | 8,370 | 1.3× |
| Sachsen-Anhalt | 5,084 | 0.69× |
| Thüringen | 4,983 | 0.69× |
| Mecklenburg-Vorpommern | 3,754 | 0.69× |
| Saarland | 2,852 | 0.81× |
| Bremen | 1,866 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| c't magazin | 45.03× | Technology & Electronics |
| BMW i8 | 41× | Cars & Mobility |
| Payback | 8.75× | Shopping |
| Toyota Prius | 27.62× | Cars & Mobility |
| Data recovery | 45.01× | Technology & Electronics |
| GitHub | 8.84× | Internet & Social Media |
| 5G | 21.53× | Technology & Electronics |
| BMW i3 | 15.69× | Cars & Mobility |
| Capacitor | 45.12× | Home & Garden |
| Connected car | 20.08× | Cars & Mobility |
| Renewable energy | 4.17× | Business & Career |
| Information security | 7.91× | Business & Career |
| SAP Business One | 64.17× | Business & Career |
| Computer security | 5.71× | Business & Career |
| BMW i | 18.58× | Cars & Mobility |
| Mechatronics | 14.91× | Business & Career |
| MongoDB | 22.72× | Technology & Electronics |
| Udacity | 13.66× | Business & Career |
| Robotics | 8.91× | Technology & Electronics |
| UniFi | 20× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.03 |
| Career Orientation | POWER | 2.13 |
| Sustainability | BALANCE | 1.68 |
| Family Orientation | CONSERVATISM | 1.63 |
| Early Adopter Mentality | POWER | 1.62 |
| Convenience Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 7.0% |
| Brazil | 5.8% |
See Data center audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Data center have in Germany?
Data center has an estimated audience of 285,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Data center fans?
31.4% of Data center fans are female, 68.6% are male, with an average age of 39.2 years.
Which brands do Data center fans like most?
Data center fans show strongest brand affinity for c't magazin (45.03×), BMW i8 (41×), and Payback (8.75×) over the country average.
Where do Data center fans live in Germany?
Data center fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,035), Bayern (reach 51,177), and Hessen (reach 40,834). These three regions account for the largest share of the active audience.
What other brands do Data center fans also like?
Beyond Data center itself, the audience over-indexes on BMW i8 (41×), Payback (8.75×), Toyota Prius (27.62×), and Data recovery (45.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Data center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.