Data center Audience in United States

Data center has an estimated audience of 1,239,566 people in United States. 36.1% are female, 63.9% are male, average age 44.0. Top regions: California, Texas, Virginia. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, UniFi.

The average Data center fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Data center audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Data center fans

Demographic split for Data center audience in United States
MetricValue
Female36.1%
Male63.9%
Average age44.0
Estimated audience size1,239,566

Audience persona

The typical Data center fan in United States is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Data center in United States
RegionReachAffinity
California172,0111.26×
Texas156,2481.47×
Virginia109,8863.64×
New York96,6601.4×
Florida67,3120.8×
Illinois55,4861.34×
Georgia53,6641.41×
Ohio45,3531.19×
Pennsylvania36,2210.87×
Washington34,7061.4×
Maryland34,0511.6×
North Carolina32,0000.86×
Arizona31,2671.24×
New Jersey30,5030.97×
Massachusetts28,8451.18×
Colorado26,2511.34×
Michigan24,4560.75×
Indiana24,0181.06×
Minnesota18,6611.05×
Oregon18,3871.29×
Missouri18,0000.9×
Tennessee17,6450.71×
Wisconsin16,3350.88×
Utah13,9661.26×
South Carolina13,6420.73×
Louisiana13,2440.83×
Connecticut11,8300.95×
Washington, District of Columbia11,5013.09×
Oklahoma11,4960.84×
Nevada11,3660.95×
Kentucky8,9030.57×
Iowa8,5840.84×
Alabama8,2290.48×
Kansas7,9400.81×
Arkansas5,9420.58×
Nebraska5,8280.94×
Mississippi5,5310.54×
Idaho4,4100.71×
New Hampshire4,2540.87×
West Virginia3,9400.68×
New Mexico3,3060.53×
Hawaii2,9490.55×
Rhode Island2,8020.71×
Maine2,5160.57×
North Dakota2,0460.8×
Delaware2,0420.6×
Montana1,8430.54×
South Dakota1,6910.59×
Wyoming1,4730.8×
Vermont1,3310.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Data center audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
UniFi41.67×Technology & Electronics
Income tax13.19×Business & Career
Amazon Web Services15.01×Technology & Electronics
Famke Janssen17.74×Fashion & Accessoires
Computer data storage8.93×Technology & Electronics
Planet Fitness3.14×Sports
Data science10.11×Business & Career
Smart city28.2×Technology & Electronics
LinkedIn2.74×Internet & Social Media
Charles, Prince of Wales18.87×Politics & Society
Linux4.33×Technology & Electronics
NASDAQ4.11×Business & Career
Privacy policy6.72×Technology & Electronics
Nutanix40.12×Technology & Electronics
Smart Communications14.9×Technology & Electronics
LexisNexis18.03×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Data center audience
TraitClusterScore
Need for SecurityCONSERVATISM2.49
Early Adopter MentalityPOWER2.21
Career OrientationPOWER1.98
Quality AwarenessPREMIUM1.95
Convenience OrientationPREMIUM1.45
Urban LifestyleOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Data center
CountryShare
United States16.0%
India7.0%
Brazil5.8%

See Data center audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Data center have in United States?

Data center has an estimated audience of 1,239,566 people in United States, concentrated in California and Texas.

What is the gender split and age of Data center fans?

36.1% of Data center fans are female, 63.9% are male, with an average age of 44.0 years.

Which brands do Data center fans like most?

Data center fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Data center fans live in United States?

Data center fans in United States are most concentrated in California (reach 172,011), Texas (reach 156,248), and Virginia (reach 109,886). These three regions account for the largest share of the active audience.

What other brands do Data center fans also like?

Beyond Data center itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and UniFi (41.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Data center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.