Rascasse Audience Intelligence

Data center Audience in United States

A data profile of the people who buy, follow and care about Data center in United States — modelled from more than twelve digital signal sources. Data center has an estimated audience of 1,239,566 people in United States.

#7950among Topic in United States#673in Technology & Electronics

The average Data center fan in United States is 44.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Virginia.

Top brand affinities include Sustainable energy, Renewable energy, Mortgage loans, with strongest over-indexing on Sustainable energy (11.22× the country average).

Demographically, the Data center audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Data center fan in United States is more male, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data center profile in United States.

Audience size
1.2M
in United States
Gender
36.1%♀
63.9% male
Age
44.0
average years
Country rank
#20378
Topic in United States
Fig. 01

Search interest · 12-month trend

+446%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data center fans

36.1% are female, 63.9% are male, average age 44.0.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Data center audience in United States
MetricValue
Female36.1%
Male63.9%
Average age44.0
Estimated audience size1,239,566
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Data center audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4921%
50+34%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Data center audience comes from United States.

Worldwide audience distribution share by country for Data center
CountryShare
United States16.0%
India7.0%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data center audience in United States is strongest.

Fig. 05

Top regions by affinity

Data center fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~70K2.28×
02Washington, District of Columbia~8K2.04×
03Wyoming~3K1.57×
04Indiana~30K1.54×
05West Virginia~8K1.45×
06Missouri~30K1.38×
07Georgia~50K1.36×
08Ohio~50K1.30×
09Utah~10K1.28×
10Kansas~10K1.28×
11Maryland~30K1.27×
12Pennsylvania~50K1.21×
13Wisconsin~20K1.21×
14Texas~100K1.15×
15Illinois~50K1.15×
16Oklahoma~20K1.14×
17Michigan~40K1.10×
18Kentucky~20K1.10×
19Iowa~10K1.09×
20South Dakota~3K1.08×
21Minnesota~20K1.02×
22North Dakota~3K1.01×
23Arizona~20K0.98×
24Colorado~20K0.97×
25Washington~20K0.96×
26New York~60K0.93×
27South Carolina~20K0.93×
28Oregon~10K0.93×
29North Carolina~30K0.91×
30Montana~3K0.90×
31Delaware~3K0.89×
32Arkansas~9K0.88×
33California~100K0.87×
34Tennessee~20K0.87×
35Alabama~20K0.87×
36Massachusetts~20K0.83×
37New Jersey~30K0.82×
38Nebraska~5K0.81×
39Louisiana~10K0.80×
40Nevada~10K0.80×
41Idaho~5K0.80×
42New Mexico~5K0.77×
43New Hampshire~4K0.76×
44Mississippi~8K0.75×
45Alaska~2K0.75×
46Connecticut~9K0.71×
47Florida~60K0.66×
48Maine~3K0.66×
49Rhode Island~3K0.63×
50Hawaii~3K0.57×
Fig. 06

Affinity by region

Affinity by region — Data center, United States
0.57×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data center audience
#·InterestCategoryAffinity×
01NutanixTechnology & Electronics43.29×
02UniFiTechnology & Electronics29.21×
03Internet of ThingsBusiness & Career15.94×
04Amazon Web ServicesTechnology & Electronics15.21×
05Sustainable energyHome & Garden11.22×
06Retail bankingBusiness & Career9.27×
07Data scienceBusiness & Career8.88×
08Renewable energyBusiness & Career8.22×
09Computer data storageTechnology & Electronics7.24×
10Online bankingBusiness & Career7.18×
11Privacy policyTechnology & Electronics7.01×
12Home automationTechnology & Electronics6.59×
13LinkedInInternet & Social Media6.53×
14FedExBusiness & Career5.97×
15LinuxTechnology & Electronics5.68×
16InnovationBusiness & Career5.24×
17Mortgage loansBusiness & Career4.99×
18NASDAQBusiness & Career4.98×
19Vehicle insuranceCars & Mobility4.22×
20Solar energyHome & Garden4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data center audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.81×
Need for SecurityCONSERVATISM2.69×
Convenience OrientationPREMIUM2.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data center audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Healthy LifestyleBALANCE0.71×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data center have in United States?

Data center has an estimated audience of 1,239,566 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Data center fans?

36.1% of Data center fans are female, 63.9% are male, with an average age of 44.0 years.

03

Which brands do Data center fans like most?

Data center fans show strongest brand affinity for Sustainable energy (11.22×), Renewable energy (8.22×), and Mortgage loans (4.99×) over the country average.

04

Where do Data center fans live in United States?

Data center fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Virginia (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Data center fans also like?

Beyond Data center itself, the audience over-indexes on Renewable energy (8.22×), Mortgage loans (4.99×), FedEx (5.97×), and Retail banking (9.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Data center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Data center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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