Cisco Systems Audience in Germany
Cisco Systems has an estimated audience of 174,184 people in Germany. 27.6% are female, 72.4% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Respekt, VMware, Arnold Schwarzenegger, Networking hardware, FRITZ!Box.
The average Cisco Systems fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Respekt, VMware, Arnold Schwarzenegger, with strongest over-indexing on Respekt (88.43× the country average). Demographically, the Cisco Systems audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of Cisco Systems fans
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 41.7 |
| Estimated audience size | 174,184 |
Audience persona
The typical Cisco Systems fan in Germany is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Respekt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,079 | 1.18× |
| Bayern | 50,795 | 1.23× |
| Baden-Württemberg | 40,700 | 1.16× |
| Hessen | 32,950 | 1.68× |
| Niedersachsen | 21,787 | 0.87× |
| Berlin | 16,748 | 1.46× |
| Rheinland-Pfalz | 12,117 | 0.94× |
| Sachsen | 10,330 | 0.82× |
| Schleswig-Holstein | 8,023 | 0.87× |
| Hamburg | 6,278 | 1.08× |
| Brandenburg | 5,792 | 0.73× |
| Thüringen | 4,637 | 0.71× |
| Sachsen-Anhalt | 3,843 | 0.58× |
| Mecklenburg-Vorpommern | 3,217 | 0.66× |
| Bremen | 2,805 | 1.28× |
| Saarland | 2,358 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Respekt | 88.43× | News |
| VMware | 46.03× | Technology & Electronics |
| Arnold Schwarzenegger | 13.78× | Movies & TV |
| Networking hardware | 30.21× | Technology & Electronics |
| FRITZ!Box | 4.46× | Technology & Electronics |
| Database | 5.1× | Technology & Electronics |
| Swagger | 53.41× | Technology & Electronics |
| Bachelor of Information Technology | 31.19× | Business & Career |
| 3.05× | Internet & Social Media | |
| AngularJS | 15.27× | Technology & Electronics |
| Google Docs | 6.23× | Internet & Social Media |
| Personio | 8.37× | Business & Career |
| Aral AG | 2.87× | Cars & Mobility |
| Solaris (operating system) | 35.07× | Technology & Electronics |
| Wikipedia | 2.72× | Internet & Social Media |
| Deutsche Bahn | 2.58× | Cars & Mobility |
| Obi (store) | 2.36× | Shopping |
| DevOps | 17.7× | Technology & Electronics |
| Hornbach | 2.76× | Shopping |
| Java (software platform) | 18.12× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.87 |
| Career Orientation | POWER | 2.12 |
| Early Adopter Mentality | POWER | 1.92 |
| Patriotism | CONSERVATISM | 1.74 |
| Convenience Orientation | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| China | 11.5% |
| India | 6.2% |
See Cisco Systems audiences in other countries
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does Cisco Systems have in Germany?
Cisco Systems has an estimated audience of 174,184 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cisco Systems fans?
27.6% of Cisco Systems fans are female, 72.4% are male, with an average age of 41.7 years.
Which brands do Cisco Systems fans like most?
Cisco Systems fans show strongest brand affinity for Respekt (88.43×), VMware (46.03×), and Arnold Schwarzenegger (13.78×) over the country average.
Where do Cisco Systems fans live in Germany?
Cisco Systems fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,079), Bayern (reach 50,795), and Baden-Württemberg (reach 40,700). These three regions account for the largest share of the active audience.
What other brands do Cisco Systems fans also like?
Beyond Cisco Systems itself, the audience over-indexes on VMware (46.03×), Arnold Schwarzenegger (13.78×), Networking hardware (30.21×), and FRITZ!Box (4.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cisco Systems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.