Rascasse Audience Intelligence

Cisco Systems Target Market in Germany

A data profile of the people who buy, follow and care about Cisco Systems in Germany — modelled from more than twelve digital signal sources. Cisco Systems has an estimated audience of 261,327 people in Germany.

#22among Computer / hardware in Germany#2428among Brand in Germany#733in Technology & Electronics

The average Cisco Systems fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Respekt, VMware, Arnold Schwarzenegger, with strongest over-indexing on Respekt (88.43× the country average).

Demographically, the Cisco Systems audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Healthy Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cisco Systems fan in Germany is more male, around 41.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Respekt.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cisco Systems profile in Germany.

Audience size
261K
in Germany
Gender
27.6%♀
72.4% male
Age
41.7
average years
Country rank
#19091
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cisco Systems

27.6% are female, 72.4% are male, average age 41.7.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Cisco Systems audience in Germany
MetricValue
Female27.6%
Male72.4%
Average age41.7
Estimated audience size261,327
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Cisco Systems audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4924%
50+23%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Cisco Systems audience comes from Germany.

Worldwide audience distribution share by country for Cisco Systems
CountryShare
United States12.3%
China11.0%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cisco Systems audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cisco Systems customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.67×
02Berlin~20K1.36×
03Bremen~3K1.24×
04Bayern~50K1.22×
05Baden-Württemberg~40K1.16×
06Nordrhein-Westfalen~60K1.15×
07Hamburg~6K1.08×
08Rheinland-Pfalz~10K0.95×
09Schleswig-Holstein~8K0.88×
10Niedersachsen~20K0.86×
11Saarland~3K0.84×
12Sachsen~10K0.81×
13Brandenburg~6K0.78×
14Thüringen~5K0.78×
15Mecklenburg-Vorpommern~4K0.73×
16Sachsen-Anhalt~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Cisco Systems, Germany
0.65×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cisco Systems audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cisco Systems audience
#·InterestCategoryAffinity×
01RespektNews88.43×
02SwaggerTechnology & Electronics53.41×
03VMwareTechnology & Electronics46.03×
04Solaris (operating system)Technology & Electronics35.07×
05Bachelor of Information TechnologyBusiness & Career31.19×
06Networking hardwareTechnology & Electronics30.21×
07Cisco Networking AcademyTechnology & Electronics24.92×
08DevOpsTechnology & Electronics17.70×
09AngularJSTechnology & Electronics15.27×
10Arnold SchwarzeneggerMovies & TV13.78×
11PersonioBusiness & Career8.37×
12Google DocsInternet & Social Media6.23×
13DatabaseTechnology & Electronics5.10×
14FRITZ!BoxTechnology & Electronics4.46×
15Computer networkTechnology & Electronics4.23×
16HornbachShopping2.76×
17WikipediaInternet & Social Media2.72×
18Deutsche BahnCars & Mobility2.58×
19Obi (store)Shopping2.36×
20BildNews2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cisco Systems audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cisco Systems audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.36×
Career OrientationPOWER2.08×
PatriotismCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cisco Systems audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
MindfulnessBALANCE0.97×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cisco Systems's target market in Germany?

Cisco Systems's target market in Germany covers an estimated 261,327 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cisco Systems customers?

27.6% of the Cisco Systems audience are female, 72.4% are male, with an average age of 41.7 years.

03

Which brands do Cisco Systems fans like most?

Cisco Systems fans show strongest brand affinity for Respekt (88.43×), VMware (46.03×), and Arnold Schwarzenegger (13.78×) over the country average.

04

Where do Cisco Systems fans live in Germany?

Cisco Systems fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cisco Systems fans also like?

Beyond Cisco Systems itself, the audience over-indexes on VMware (46.03×), Arnold Schwarzenegger (13.78×), Networking hardware (30.21×), and FRITZ!Box (4.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in Germany

See Cisco Systems audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cisco Systems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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