Rascasse Audience Intelligence

Cisco Systems Target Market in United States

A data profile of the people who buy, follow and care about Cisco Systems in United States — modelled from more than twelve digital signal sources. Cisco Systems has an estimated audience of 629,862 people in United States.

#25among Computer / hardware in United States#3284among Brand in United States#921in Technology & Electronics

The average Cisco Systems fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cisco Systems profile in United States.

Audience size
630K
in United States
Gender
40.4%♀
59.6% male
Age
40.3
average years
Country rank
#31887
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cisco Systems

40.4% are female, 59.6% are male, average age 40.3.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Cisco Systems audience in United States
MetricValue
Female40.4%
Male59.6%
Average age40.3
Estimated audience size629,862
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Cisco Systems audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4919%
50+24%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Cisco Systems audience comes from United States.

Worldwide audience distribution share by country for Cisco Systems
CountryShare
United States12.3%
China11.0%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cisco Systems audience in United States is strongest.

Fig. 05

Top regions by affinity

Cisco Systems customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K5.84×
02Massachusetts~30K2.12×
03North Carolina~40K1.86×
04California~100K1.51×
05Georgia~30K1.31×
06Texas~70K1.29×
07Virginia~20K1.28×
08Maryland~10K1.24×
09Illinois~30K1.23×
10Rhode Island~2K1.20×
11New Hampshire~3K1.12×
12New York~40K1.10×
13Washington~10K1.02×
14Florida~40K1.01×
15Connecticut~6K1.00×
16Colorado~10K0.97×
17Nevada~6K0.96×
18New Jersey~20K0.94×
19Utah~5K0.90×
20Hawaii~2K0.90×
21Idaho~3K0.88×
22Arizona~10K0.87×
23Alaska~1K0.87×
24Wisconsin~8K0.85×
25Minnesota~8K0.85×
26North Dakota~1K0.84×
27Missouri~8K0.82×
28Michigan~10K0.81×
29Ohio~20K0.80×
30Indiana~9K0.78×
31South Carolina~7K0.78×
32Oregon~6K0.78×
33Nebraska~2K0.77×
34South Dakota~1K0.77×
35Maine~2K0.76×
36Vermont<1K0.76×
37Pennsylvania~20K0.75×
38Mississippi~4K0.75×
39Kansas~4K0.75×
40Tennessee~9K0.74×
41Iowa~4K0.73×
42Montana~1K0.73×
43Alabama~6K0.72×
44Delaware~1K0.72×
45Arkansas~4K0.71×
46Oklahoma~5K0.69×
47Louisiana~6K0.68×
48New Mexico~2K0.68×
49West Virginia~2K0.68×
50Kentucky~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Cisco Systems, United States
0.64×1.00×5.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Cisco Systems audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cisco Systems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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