Cisco Systems Audience in United States
Cisco Systems has an estimated audience of 629,096 people in United States. 40.4% are female, 59.6% are male, average age 40.3. Top regions: California, Texas, Florida.
The average Cisco Systems fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Cisco Systems audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of Cisco Systems fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 40.3 |
| Estimated audience size | 629,096 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 109,759 | 1.59× |
| Texas | 75,702 | 1.4× |
| Florida | 43,907 | 1.03× |
| New York | 40,129 | 1.14× |
| North Carolina | 35,184 | 1.86× |
| Illinois | 27,317 | 1.3× |
| Georgia | 27,278 | 1.41× |
| Massachusetts | 27,037 | 2.18× |
| Virginia | 20,254 | 1.32× |
| Pennsylvania | 16,322 | 0.77× |
| Ohio | 15,897 | 0.82× |
| New Jersey | 15,428 | 0.96× |
| Michigan | 13,630 | 0.83× |
| Washington | 13,526 | 1.07× |
| Maryland | 13,405 | 1.24× |
| Arizona | 11,277 | 0.88× |
| Washington, District of Columbia | 10,856 | 5.74× |
| Colorado | 9,822 | 0.99× |
| Tennessee | 9,313 | 0.74× |
| Indiana | 9,166 | 0.8× |
| Missouri | 8,354 | 0.82× |
| Wisconsin | 7,882 | 0.83× |
| Minnesota | 7,738 | 0.86× |
| South Carolina | 7,445 | 0.79× |
| Connecticut | 6,298 | 1× |
| Alabama | 6,160 | 0.7× |
| Nevada | 5,887 | 0.97× |
| Oregon | 5,586 | 0.77× |
| Louisiana | 5,274 | 0.65× |
| Utah | 5,078 | 0.9× |
| Kentucky | 4,836 | 0.61× |
| Oklahoma | 4,694 | 0.67× |
| Kansas | 3,628 | 0.73× |
| Iowa | 3,585 | 0.69× |
| Mississippi | 3,547 | 0.68× |
| Arkansas | 3,450 | 0.67× |
| New Hampshire | 2,726 | 1.1× |
| Idaho | 2,677 | 0.85× |
| Rhode Island | 2,342 | 1.17× |
| Hawaii | 2,331 | 0.86× |
| Nebraska | 2,289 | 0.73× |
| New Mexico | 1,917 | 0.61× |
| West Virginia | 1,685 | 0.58× |
| Maine | 1,556 | 0.69× |
| Montana | 1,091 | 0.63× |
| Delaware | 1,085 | 0.63× |
| Alaska | 1,014 | 0.75× |
| South Dakota | 948 | 0.65× |
| North Dakota | 942 | 0.73× |
| Vermont | 679 | 0.61× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.86 |
| Early Adopter Mentality | POWER | 2.13 |
| LGBTQ+ Identity | OPEN | 1.86 |
| Family Orientation | CONSERVATISM | 1.83 |
| Career Orientation | POWER | 1.8 |
| Quality Awareness | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| China | 11.5% |
| India | 6.2% |
See Cisco Systems audiences in other countries
More Computer / hardware audiences in United States
- Nvidia (7,599,677)
- Intel (5,570,332)
- Hewlett-Packard (5,053,604)
- Dell (4,771,768)
- Lenovo (4,549,986)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cisco Systems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.