Parking lot Audience in United States

Parking lot logo

Parking lot has an estimated audience of 2,374,425 people in United States. 46.0% are female, 54.0% are male, average age 42.9. Top regions: California, New York, Texas. Top brand affinities: Fox News Channel, AutoZone, Rock music, Craigslist, Breaking news.

The average Parking lot fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Fox News Channel, AutoZone, Rock music, with strongest over-indexing on Fox News Channel (1.95× the country average). Demographically, the Parking lot audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Parking lot fans

Demographic split for Parking lot audience in United States
MetricValue
Female46.0%
Male54.0%
Average age42.9
Estimated audience size2,374,425

Audience persona

The typical Parking lot fan in United States is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Parking lot in United States
RegionReachAffinity
California567,2932.17×
New York350,1282.64×
Texas259,3481.27×
Florida200,6261.25×
Washington179,2493.76×
Oregon104,2603.83×
Colorado93,6182.5×
Illinois85,4121.08×
New Jersey81,6591.35×
Pennsylvania71,0930.89×
Georgia65,9740.9×
Massachusetts59,0941.26×
Virginia53,8100.93×
Ohio50,8340.69×
North Carolina48,7170.68×
Hawaii46,4304.55×
Maryland41,4141.01×
Nevada41,2941.8×
Michigan39,4030.63×
Arizona28,9610.6×
Minnesota27,9260.82×
Wisconsin25,8090.72×
Tennessee25,2320.53×
Indiana22,8490.53×
Missouri22,1810.58×
Connecticut20,6740.87×
Louisiana19,4600.64×
Utah17,7490.83×
South Carolina16,0570.45×
Kentucky14,2540.48×
Washington, District of Columbia13,3971.88×
Kansas11,4480.61×
Oklahoma8,6650.33×
New Hampshire7,6710.82×
New Mexico7,4450.63×
Arkansas7,0510.36×
Alabama6,5630.2×
Iowa6,3020.32×
Idaho5,9780.5×
Maine5,9690.7×
Delaware5,2780.81×
Rhode Island4,4350.59×
Vermont3,8160.92×
Mississippi3,6900.19×
Nebraska3,4980.29×
West Virginia3,1680.29×
Montana2,8120.43×
South Dakota1,2970.24×
North Dakota1,1170.23×
Wyoming9580.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parking lot audience
BrandAffinityCategory
Fox News Channel1.95×Movies & TV
AutoZone2.37×Cars & Mobility
Rock music1.63×Music & Radio
Craigslist2.3×Shopping
Breaking news1.94×Movies & TV
Menards2.55×Home & Garden
U.S. state1.54×Travel & Leisure
Animal1.56×Pets & Animals
Tractor3.04×Cars & Mobility
Christmas1.86×Kids & Family
Dump truck3.2×Cars & Mobility
Local news1.94×News
U-Haul3.22×Business & Career
Employment1.54×Business & Career
Livestock1.83×Pets & Animals
Email1.76×Technology & Electronics
Finance1.53×Business & Career
United States Postal Service1.8×Business & Career
Customer service1.88×Business & Career
Reddit1.74×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parking lot audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
Need for SecurityCONSERVATISM1.44
Healthy LifestyleBALANCE1.37
Career OrientationPOWER1.33
IndulgenceJOY1.29
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Parking lot
CountryShare
United States11.0%
China10.7%
Poland5.5%

See Parking lot audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Parking lot have in United States?

Parking lot has an estimated audience of 2,374,425 people in United States, concentrated in California and New York.

What is the gender split and age of Parking lot fans?

46.0% of Parking lot fans are female, 54.0% are male, with an average age of 42.9 years.

Which brands do Parking lot fans like most?

Parking lot fans show strongest brand affinity for Fox News Channel (1.95×), AutoZone (2.37×), and Rock music (1.63×) over the country average.

Where do Parking lot fans live in United States?

Parking lot fans in United States are most concentrated in California (reach 567,293), New York (reach 350,128), and Texas (reach 259,348). These three regions account for the largest share of the active audience.

What other brands do Parking lot fans also like?

Beyond Parking lot itself, the audience over-indexes on AutoZone (2.37×), Rock music (1.63×), Craigslist (2.3×), and Breaking news (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parking lot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.