Rascasse Audience Intelligence

Parking lot Audience in United States

A data profile of the people who buy, follow and care about Parking lot in United States — modelled from more than twelve digital signal sources. Parking lot has an estimated audience of 2,374,425 people in United States.

#5786among Topic in United States#418in Cars & Mobility

The average Parking lot fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Donald Trump, Mitch McConnell, AutoZone, with strongest over-indexing on Donald Trump (1.69× the country average).

Demographically, the Parking lot audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parking lot fan in United States is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Donald Trump.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parking lot profile in United States.

Audience size
2.4M
in United States
Gender
46.0%♀
54.0% male
Age
42.9
average years
Country rank
#12421
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parking lot fans

46.0% are female, 54.0% are male, average age 42.9.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Parking lot audience in United States
MetricValue
Female46.0%
Male54.0%
Average age42.9
Estimated audience size2,374,425
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Parking lot audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4926%
50+28%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Parking lot audience comes from United States.

Worldwide audience distribution share by country for Parking lot
CountryShare
United States10.9%
China10.6%
Poland5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parking lot audience in United States is strongest.

Fig. 05

Top regions by affinity

Parking lot fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K4.44×
02Hawaii~40K4.28×
03Washington~200K3.65×
04New York~400K2.88×
05Colorado~100K2.55×
06California~500K1.89×
07Arizona~90K1.81×
08Nevada~40K1.71×
09Washington, District of Columbia~10K1.47×
10New Jersey~90K1.43×
11Texas~200K1.14×
12Illinois~90K1.10×
13Florida~200K1.04×
14Massachusetts~50K1.02×
15Maryland~40K0.92×
16Maine~8K0.89×
17Minnesota~30K0.87×
18Vermont~3K0.83×
19Utah~20K0.82×
20Georgia~60K0.81×
21Virginia~50K0.81×
22New Hampshire~8K0.81×
23Delaware~5K0.79×
24Connecticut~20K0.77×
25Pennsylvania~60K0.76×
26Wisconsin~30K0.73×
27Kansas~10K0.69×
28North Carolina~50K0.65×
29Ohio~40K0.62×
30Michigan~40K0.62×
31Rhode Island~4K0.59×
32New Mexico~7K0.58×
33Missouri~20K0.54×
34Montana~4K0.54×
35Tennessee~30K0.53×
36Idaho~6K0.52×
37Indiana~20K0.51×
38Wyoming~2K0.51×
39Louisiana~10K0.46×
40Kentucky~10K0.46×
41South Carolina~10K0.41×
42Alabama~10K0.36×
43Oklahoma~10K0.36×
44Arkansas~7K0.35×
45Iowa~7K0.34×
46Nebraska~4K0.32×
47South Dakota~2K0.31×
48West Virginia~3K0.29×
49North Dakota~1K0.26×
50Mississippi~4K0.20×
Fig. 06

Affinity by region

Affinity by region — Parking lot, United States
0.20×1.00×4.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parking lot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parking lot audience
#·InterestCategoryAffinity×
01U-HaulBusiness & Career3.22×
02Dump truckCars & Mobility3.20×
03TractorCars & Mobility3.04×
04MenardsHome & Garden2.55×
05AutoZoneCars & Mobility2.37×
06Mitch McConnellPolitics & Society2.10×
07Breaking newsMovies & TV1.94×
08Local newsNews1.94×
09Customer serviceBusiness & Career1.88×
10ChristmasKids & Family1.86×
11LivestockPets & Animals1.83×
12United States Postal ServiceBusiness & Career1.80×
13EmailTechnology & Electronics1.76×
14RedditInternet & Social Media1.74×
15Donald TrumpPolitics & Society1.69×
16Rock musicMusic & Radio1.63×
17AnimalPets & Animals1.56×
18U.S. stateTravel & Leisure1.54×
19EmploymentBusiness & Career1.54×
20FinanceBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parking lot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parking lot audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.74×
Career OrientationPOWER1.67×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parking lot audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
Early Adopter MentalityPOWER0.97×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parking lot have in United States?

Parking lot has an estimated audience of 2,374,425 people in United States, concentrated in California and New York.

02

What is the gender split and age of Parking lot fans?

46.0% of Parking lot fans are female, 54.0% are male, with an average age of 42.9 years.

03

Which brands do Parking lot fans like most?

Parking lot fans show strongest brand affinity for Donald Trump (1.69×), Mitch McConnell (2.1×), and AutoZone (2.37×) over the country average.

04

Where do Parking lot fans live in United States?

Parking lot fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Parking lot fans also like?

Beyond Parking lot itself, the audience over-indexes on Mitch McConnell (2.1×), AutoZone (2.37×), Rock music (1.63×), and Breaking news (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Parking lot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parking lot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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