Rascasse Audience Intelligence

Parking Audience in Germany

A data profile of the people who buy, follow and care about Parking in Germany — modelled from more than twelve digital signal sources. Parking has an estimated audience of 247,460 people in Germany.

#6760among Topic in Germany#854in Cars & Mobility

The average Parking fan in Germany is 41.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Parking lot, Frozen food, Grand tourer, with strongest over-indexing on Parking lot (29.51× the country average).

Demographically, the Parking audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Parking fan in Germany is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Parking lot.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parking profile in Germany.

Audience size
247K
in Germany
Gender
33.4%♀
66.6% male
Age
41.1
average years
Country rank
#19790
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parking fans

33.4% are female, 66.6% are male, average age 41.1.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Parking audience in Germany
MetricValue
Female33.4%
Male66.6%
Average age41.1
Estimated audience size247,460
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Parking audience in Germany
Age bracketShare%
16-1916%
20-2914%
30-3921%
40-4927%
50+20%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Parking audience comes from Germany.

Worldwide audience distribution share by country for Parking
CountryShare
United States15.0%
Ireland10.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Parking fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.49×
02Rheinland-Pfalz~20K1.49×
03Baden-Württemberg~50K1.43×
04Hessen~20K1.22×
05Nordrhein-Westfalen~50K1.00×
06Brandenburg~8K0.99×
07Thüringen~6K0.97×
08Mecklenburg-Vorpommern~4K0.94×
09Saarland~3K0.94×
10Berlin~10K0.92×
11Sachsen~10K0.90×
12Hamburg~5K0.82×
13Niedersachsen~20K0.77×
14Sachsen-Anhalt~5K0.76×
15Bremen~2K0.71×
16Schleswig-Holstein~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Parking, Germany
0.67×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parking audience
#·InterestCategoryAffinity×
01Parking lotCars & Mobility29.51×
02Multi-storey car parkTravel & Leisure25.87×
03Grand tourerCars & Mobility20.73×
04BahlsenFood & Beverages20.00×
05Toyota HighlanderCars & Mobility20.00×
06Frozen foodFood & Beverages15.29×
07Charging stationTechnology & Electronics11.80×
08DishwasherHome & Garden9.84×
09Public transportCars & Mobility3.16×
10Michael SchumacherSports3.13×
11Aral AGCars & Mobility3.12×
12Solar energyHome & Garden2.93×
13Efficient energy useTechnology & Electronics2.73×
14Google MapsInternet & Social Media2.66×
15PostbankBusiness & Career2.60×
16TransfermarktSports2.44×
17FRITZ!BoxTechnology & Electronics2.43×
18TagesschauMovies & TV2.17×
19HornbachShopping1.94×
20Netto Marken-DiscountShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parking audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.75×
Convenience OrientationPREMIUM1.48×
TravellingTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parking audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
CreativityOPEN0.71×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parking have in Germany?

Parking has an estimated audience of 247,460 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Parking fans?

33.4% of Parking fans are female, 66.6% are male, with an average age of 41.1 years.

03

Which brands do Parking fans like most?

Parking fans show strongest brand affinity for Parking lot (29.51×), Frozen food (15.29×), and Grand tourer (20.73×) over the country average.

04

Where do Parking fans live in Germany?

Parking fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Parking fans also like?

Beyond Parking itself, the audience over-indexes on Frozen food (15.29×), Grand tourer (20.73×), Tagesschau (2.17×), and Dishwasher (9.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Parking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Parking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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