Parking Audience in Germany
Parking has an estimated audience of 247,460 people in Germany. 33.4% are female, 66.6% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Google Maps, Grand tourer, Frozen food, Tagesschau.
The average Parking fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Google Maps, Grand tourer, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Parking audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Parking fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 41.1 |
| Estimated audience size | 247,460 |
Audience persona
The typical Parking fan in Germany is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,092 | 1.17× |
| Bayern | 61,093 | 1.54× |
| Baden-Württemberg | 51,481 | 1.52× |
| Hessen | 28,154 | 1.49× |
| Rheinland-Pfalz | 18,088 | 1.46× |
| Niedersachsen | 16,466 | 0.69× |
| Berlin | 11,656 | 1.05× |
| Sachsen | 10,129 | 0.83× |
| Brandenburg | 6,880 | 0.9× |
| Schleswig-Holstein | 6,026 | 0.68× |
| Hamburg | 4,938 | 0.88× |
| Thüringen | 4,316 | 0.68× |
| Sachsen-Anhalt | 4,191 | 0.65× |
| Mecklenburg-Vorpommern | 4,152 | 0.88× |
| Saarland | 2,497 | 0.82× |
| Bremen | 1,594 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Google Maps | 3.25× | Internet & Social Media |
| Grand tourer | 20.41× | Cars & Mobility |
| Frozen food | 12.61× | Food & Beverages |
| Tagesschau | 2.23× | Movies & TV |
| CHECK24 | 3.05× | Business & Career |
| Aral AG | 2.71× | Cars & Mobility |
| Dishwasher | 9.6× | Home & Garden |
| Transfermarkt | 2.84× | Sports |
| Parking lot | 18.74× | Cars & Mobility |
| Pets | 1.72× | Pets & Animals |
| Charging station | 11.24× | Technology & Electronics |
| Automobiles | 1.82× | Cars & Mobility |
| Postbank | 2.34× | Business & Career |
| AutoScout24 | 2.03× | Cars & Mobility |
| FRITZ!Box | 2.49× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.94× | Movies & TV |
| Saturn (store) | 2.6× | Shopping |
| Toyota Highlander | 20× | Cars & Mobility |
| Used car | 2.29× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.59 |
| Travelling | THRILL | 1.42 |
| Family Orientation | CONSERVATISM | 1.42 |
| DIY Mentality | THRILL | 1.36 |
| Pet Ownership | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Ireland | 10.0% |
| United Kingdom | 5.8% |
See Parking audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Parking have in Germany?
Parking has an estimated audience of 247,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parking fans?
33.4% of Parking fans are female, 66.6% are male, with an average age of 41.1 years.
Which brands do Parking fans like most?
Parking fans show strongest brand affinity for Jotex (78.71×), Google Maps (3.25×), and Grand tourer (20.41×) over the country average.
Where do Parking fans live in Germany?
Parking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,092), Bayern (reach 61,093), and Baden-Württemberg (reach 51,481). These three regions account for the largest share of the active audience.
What other brands do Parking fans also like?
Beyond Parking itself, the audience over-indexes on Google Maps (3.25×), Grand tourer (20.41×), Frozen food (12.61×), and Tagesschau (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.