Parking Audience in United States

Parking logo

Parking has an estimated audience of 1,829,339 people in United States. 42.8% are female, 57.2% are male, average age 42.1. Top regions: California, Florida, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Jesse Plemons.

The average Parking fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Parking audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Parking fans

Demographic split for Parking audience in United States
MetricValue
Female42.8%
Male57.2%
Average age42.1
Estimated audience size1,829,339

Audience persona

The typical Parking fan in United States is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Parking in United States
RegionReachAffinity
California376,5431.87×
Florida166,4121.34×
New York143,0801.4×
Texas119,9170.76×
Pennsylvania88,3941.44×
Massachusetts78,1602.17×
New Jersey74,5031.6×
Virginia73,1491.64×
Illinois70,9311.16×
Washington60,8391.66×
Maryland53,4191.7×
Georgia47,2040.84×
Ohio44,3000.79×
North Carolina43,9070.8×
Michigan43,5320.91×
Colorado33,8681.17×
Tennessee27,7540.76×
Wisconsin27,0520.98×
Washington, District of Columbia24,5364.46×
South Carolina24,2640.88×
Connecticut23,8051.3×
Minnesota23,4800.9×
Oregon23,3921.12×
Indiana23,3520.7×
Arizona22,9210.61×
Nevada21,5821.22×
Hawaii19,0072.42×
Missouri16,7700.57×
Louisiana15,3330.65×
Kentucky12,4050.54×
Utah11,1030.68×
Alabama9,5650.37×
New Hampshire9,2861.29×
Iowa7,5790.5×
Maine7,5541.15×
Oklahoma7,5340.37×
Kansas6,0340.42×
Delaware5,9351.18×
Rhode Island5,8481×
Arkansas5,2290.35×
New Mexico4,6100.5×
Vermont4,4631.39×
Mississippi4,2870.28×
West Virginia4,0150.47×
Idaho3,9340.43×
Nebraska3,6240.4×
Montana1,9060.38×
Alaska1,7700.45×
Wyoming1,2880.48×
South Dakota1,2540.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parking audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.59×Technology & Electronics
The Historian16.48×Literature
Jesse Plemons3.25×Movies & TV
Israel1.69×Travel & Leisure
Eurail16.57×Cars & Mobility
Governor of Michigan5.11×Politics & Society
Hipster6.58×Politics & Society
Vocal harmony3.05×Music & Radio
Fairy godmother4.87×Literature
Grinch2.54×Movies & TV
Parral, Chihuahua9.05×Travel & Leisure
Cam Ward2.23×Sports
Hibachi4.47×Food & Beverages
Goop2.85×Internet & Social Media
Nebraska Cornhuskers football1.92×Sports
JDSU1.62×Business & Career
War on Terror3.97×Politics & Society
Wok3.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parking audience
TraitClusterScore
Quality AwarenessPREMIUM2.55
Career OrientationPOWER1.47
TravellingTHRILL1.45
Urban LifestyleOPEN1.33
Need for SecurityCONSERVATISM1.33
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Parking
CountryShare
United States15.2%
Ireland10.0%
United Kingdom5.8%

See Parking audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Parking have in United States?

Parking has an estimated audience of 1,829,339 people in United States, concentrated in California and Florida.

What is the gender split and age of Parking fans?

42.8% of Parking fans are female, 57.2% are male, with an average age of 42.1 years.

Which brands do Parking fans like most?

Parking fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.59×) over the country average.

Where do Parking fans live in United States?

Parking fans in United States are most concentrated in California (reach 376,543), Florida (reach 166,412), and New York (reach 143,080). These three regions account for the largest share of the active audience.

What other brands do Parking fans also like?

Beyond Parking itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.59×), The Historian (16.48×), and Jesse Plemons (3.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.