Rascasse Audience Intelligence

Parking Audience in United States

A data profile of the people who buy, follow and care about Parking in United States — modelled from more than twelve digital signal sources. Parking has an estimated audience of 1,829,339 people in United States.

#6623among Topic in United States#509in Cars & Mobility

The average Parking fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Enterprise Rent-A-Car, AutoZone, Reddit, with strongest over-indexing on Enterprise Rent-A-Car (3.78× the country average).

Demographically, the Parking audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parking fan in United States is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Enterprise Rent-A-Car.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parking profile in United States.

Audience size
1.8M
in United States
Gender
42.8%♀
57.2% male
Age
42.1
average years
Country rank
#15268
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parking fans

42.8% are female, 57.2% are male, average age 42.1.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Parking audience in United States
MetricValue
Female42.8%
Male57.2%
Average age42.1
Estimated audience size1,829,339
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Parking audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Parking audience comes from United States.

Worldwide audience distribution share by country for Parking
CountryShare
United States15.0%
Ireland10.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parking audience in United States is strongest.

Fig. 05

Top regions by affinity

Parking fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K4.14×
02Hawaii~30K3.25×
03Massachusetts~70K1.99×
04California~400K1.91×
05Maryland~50K1.60×
06New Jersey~70K1.50×
07Virginia~70K1.49×
08Washington~50K1.45×
09Nevada~30K1.45×
10Pennsylvania~80K1.35×
11Vermont~4K1.35×
12Maine~9K1.34×
13New York~100K1.31×
14New Hampshire~9K1.29×
15Florida~200K1.28×
16Wyoming~3K1.26×
17Connecticut~20K1.24×
18Delaware~6K1.12×
19Colorado~30K1.11×
20Oregon~20K1.08×
21Illinois~60K1.07×
22Rhode Island~6K0.99×
23Wisconsin~30K0.92×
24South Carolina~30K0.91×
25Michigan~40K0.89×
26Minnesota~20K0.85×
27Tennessee~30K0.84×
28North Carolina~40K0.76×
29Georgia~40K0.75×
30Ohio~40K0.75×
31Texas~100K0.72×
32Louisiana~20K0.69×
33Indiana~20K0.65×
34Utah~10K0.64×
35Arizona~20K0.63×
36Missouri~20K0.57×
37Kentucky~10K0.55×
38West Virginia~4K0.51×
39Kansas~7K0.50×
40New Mexico~5K0.50×
41Iowa~7K0.49×
42Alaska~2K0.48×
43Idaho~4K0.45×
44Montana~2K0.45×
45Oklahoma~9K0.44×
46Alabama~10K0.42×
47Nebraska~4K0.40×
48South Dakota~2K0.37×
49Arkansas~5K0.36×
50Mississippi~5K0.32×
Fig. 06

Affinity by region

Affinity by region — Parking, United States
0.32×1.00×4.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parking audience
#·InterestCategoryAffinity×
01Acura MDXCars & Mobility6.58×
02Honda AccordCars & Mobility6.31×
03Honda PilotCars & Mobility5.75×
04Enterprise Rent-A-CarCars & Mobility3.78×
05Compact carCars & Mobility3.65×
06Real propertyHome & Garden2.50×
07Advance Auto PartsCars & Mobility2.38×
08O'Reilly Auto PartsCars & Mobility2.33×
09Public transportCars & Mobility2.26×
10AutoZoneCars & Mobility2.23×
11MenardsHome & Garden2.19×
12Discount TireShopping2.19×
13RedditInternet & Social Media2.07×
14FedExBusiness & Career2.06×
15CarMaxCars & Mobility2.00×
16SubwayFood & Beverages1.95×
17Google MapsInternet & Social Media1.91×
18United Parcel ServiceBusiness & Career1.79×
19McDonald'sFood & Beverages1.61×
20The UPS StoreShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parking audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.41×
Career OrientationPOWER1.61×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parking audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parking have in United States?

Parking has an estimated audience of 1,829,339 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Parking fans?

42.8% of Parking fans are female, 57.2% are male, with an average age of 42.1 years.

03

Which brands do Parking fans like most?

Parking fans show strongest brand affinity for Enterprise Rent-A-Car (3.78×), AutoZone (2.23×), and Reddit (2.07×) over the country average.

04

Where do Parking fans live in United States?

Parking fans in United States are most concentrated in California (reach ~400K), Florida (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Parking fans also like?

Beyond Parking itself, the audience over-indexes on AutoZone (2.23×), Reddit (2.07×), Google Maps (1.91×), and Real property (2.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Parking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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