Acura MDX Audience in United States

Acura MDX logo

Acura MDX has an estimated audience of 2,771,721 people in United States. 45.7% are female, 54.3% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Dualit, MC Hammer, Acura RDX, Honda Pilot, Enterprise Car Sales.

The average Acura MDX fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dualit, MC Hammer, Acura RDX, with strongest over-indexing on Dualit (2052.63× the country average). Demographically, the Acura MDX audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Acura MDX fans

Demographic split for Acura MDX audience in United States
MetricValue
Female45.7%
Male54.3%
Average age39.7
Estimated audience size2,771,721

Audience persona

The typical Acura MDX fan in United States is balanced, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Dualit.

Top regions in United States

Top regions ranked by reach for Acura MDX in United States
RegionReachAffinity
California350,7431.15×
Texas280,6981.18×
New York231,6581.5×
Florida231,0191.23×
New Jersey144,1932.05×
Illinois130,7041.42×
Pennsylvania124,0561.33×
Georgia113,1661.33×
North Carolina110,3641.32×
Ohio103,5051.21×
Virginia89,2091.32×
Massachusetts80,0691.47×
Maryland75,0641.58×
Washington61,4321.1×
Tennessee59,7001.07×
Connecticut50,1981.81×
Missouri49,5791.11×
Arizona45,6900.81×
Michigan44,8430.62×
Indiana44,8160.89×
Colorado44,7231.02×
South Carolina44,1271.06×
Louisiana42,3681.19×
Alabama40,0311.03×
Wisconsin37,8390.91×
Minnesota37,1660.94×
Kentucky29,1020.84×
Oregon28,3450.89×
Oklahoma24,9020.81×
Nevada24,2940.91×
Utah22,6800.91×
Kansas22,3111.02×
Mississippi21,4970.94×
Arkansas20,2640.89×
Iowa14,5240.64×
Rhode Island12,2371.39×
New Hampshire11,0161.01×
Nebraska10,0230.72×
Idaho9,8330.71×
Hawaii9,5840.8×
New Mexico8,8310.64×
West Virginia8,6070.67×
Delaware8,4721.11×
Washington, District of Columbia8,0650.97×
Maine6,2400.63×
South Dakota4,0300.63×
Montana3,1730.41×
Vermont2,9400.6×
Alaska2,7550.46×
North Dakota2,2590.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Acura MDX audience
BrandAffinityCategory
Dualit2052.63×Food & Beverages
MC Hammer231.43×Music & Radio
Acura RDX151.55×Cars & Mobility
Honda Pilot52.19×Cars & Mobility
Enterprise Car Sales68.59×Cars & Mobility
Acura TLX65.42×Cars & Mobility
Honda CR-V32.87×Cars & Mobility
Acura ILX129.26×Cars & Mobility
Mazda CX-535.56×Cars & Mobility
Mazda338.65×Cars & Mobility
Salt‐N‐Pepa59.32×Music & Radio
Infiniti QX6047.71×Cars & Mobility
Toyota Sienna28.6×Cars & Mobility
Mazda638.31×Cars & Mobility
Honda Ridgeline37.19×Cars & Mobility
Ford Escape28.77×Cars & Mobility
Hyundai Santa Fe26.24×Cars & Mobility
Ford Explorer21.22×Cars & Mobility
Nissan Rogue21.45×Cars & Mobility
Nissan Sentra31.92×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Acura MDX audience
TraitClusterScore
Quality AwarenessPREMIUM1.63
Need for SecurityCONSERVATISM1.37
Luxury OrientationPREMIUM1.32
Family OrientationCONSERVATISM1.26
Price SensitivityPREMIUM1.21
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Acura MDX
CountryShare
United States75.6%
Canada8.7%
United Kingdom2.3%

See Acura MDX audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Acura MDX have in United States?

Acura MDX has an estimated audience of 2,771,721 people in United States, concentrated in California and Texas.

What is the gender split and age of Acura MDX fans?

45.7% of Acura MDX fans are female, 54.3% are male, with an average age of 39.7 years.

Which brands do Acura MDX fans like most?

Acura MDX fans show strongest brand affinity for Dualit (2052.63×), MC Hammer (231.43×), and Acura RDX (151.55×) over the country average.

Where do Acura MDX fans live in United States?

Acura MDX fans in United States are most concentrated in California (reach 350,743), Texas (reach 280,698), and New York (reach 231,658). These three regions account for the largest share of the active audience.

What other brands do Acura MDX fans also like?

Beyond Acura MDX itself, the audience over-indexes on MC Hammer (231.43×), Acura RDX (151.55×), Honda Pilot (52.19×), and Enterprise Car Sales (68.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Acura MDX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.