Rascasse Audience Intelligence

Acura MDX Audience in United States

A data profile of the people who buy, follow and care about Acura MDX in United States — modelled from more than twelve digital signal sources. Acura MDX has an estimated audience of 2,746,408 people in United States.

#69among Car type in United States#45among Car Model in United States#378in Cars & Mobility

The average Acura MDX fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dualit, MC Hammer, Acura RDX, with strongest over-indexing on Dualit (2052.63× the country average).

Demographically, the Acura MDX audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Acura MDX fan in United States is balanced, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Dualit.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acura MDX profile in United States.

Audience size
2.7M
in United States
Gender
45.7%♀
54.3% male
Age
39.7
average years
Country rank
#11053
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Acura MDX fans

45.7% are female, 54.3% are male, average age 39.7.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Acura MDX audience in United States
MetricValue
Female45.7%
Male54.3%
Average age39.7
Estimated audience size2,746,408
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Acura MDX audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3927%
40-4923%
50+16%
Fig. 04

Worldwide distribution

75.3%

of the worldwide Acura MDX audience comes from United States.

Worldwide audience distribution share by country for Acura MDX
CountryShare
United States75.3%
Canada8.7%
United Kingdom2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acura MDX audience in United States is strongest.

Fig. 05

Top regions by affinity

Acura MDX fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K2.02×
02Connecticut~50K1.89×
03Maryland~80K1.59×
04Illinois~100K1.42×
05Massachusetts~80K1.42×
06Rhode Island~10K1.42×
07New York~200K1.41×
08Pennsylvania~100K1.32×
09Virginia~90K1.32×
10Georgia~100K1.27×
11North Carolina~100K1.25×
12Delaware~9K1.24×
13Florida~200K1.21×
14Ohio~100K1.19×
15Louisiana~40K1.19×
16California~300K1.12×
17Texas~300K1.10×
18Missouri~50K1.09×
19Alabama~40K1.08×
20Washington~60K1.04×
21Tennessee~60K1.04×
22South Carolina~40K1.03×
23Mississippi~20K1.02×
24Kansas~20K1.02×
25New Hampshire~10K1.02×
26Colorado~40K0.99×
27Washington, District of Columbia~8K0.99×
28Wisconsin~40K0.92×
29Minnesota~40K0.92×
30Nevada~20K0.91×
31Utah~20K0.90×
32Arkansas~20K0.90×
33Indiana~40K0.87×
34Oregon~30K0.86×
35Kentucky~30K0.83×
36Oklahoma~30K0.82×
37Hawaii~10K0.81×
38Arizona~50K0.80×
39Idaho~10K0.73×
40West Virginia~9K0.72×
41Nebraska~10K0.71×
42Vermont~3K0.70×
43South Dakota~4K0.68×
44New Mexico~9K0.67×
45Maine~7K0.66×
46Iowa~10K0.64×
47Michigan~50K0.62×
48Alaska~3K0.56×
49North Dakota~3K0.51×
50Montana~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Acura MDX, United States
0.49×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acura MDX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acura MDX audience
#·InterestCategoryAffinity×
01DualitFood & Beverages2052.63×
02MC HammerMusic & Radio231.43×
03Acura RDXCars & Mobility151.55×
04Acura ILXCars & Mobility129.26×
05Enterprise Car SalesCars & Mobility68.59×
06Acura TLXCars & Mobility65.42×
07Salt‐N‐PepaMusic & Radio59.32×
08Honda PilotCars & Mobility52.19×
09Infiniti QX60Cars & Mobility47.71×
10Mazda3Cars & Mobility38.65×
11Mazda6Cars & Mobility38.31×
12Honda RidgelineCars & Mobility37.19×
13Mazda CX-5Cars & Mobility35.56×
14Honda CR-VCars & Mobility32.87×
15Nissan SentraCars & Mobility31.92×
16Ford EscapeCars & Mobility28.77×
17Toyota SiennaCars & Mobility28.60×
18Hyundai Santa FeCars & Mobility26.24×
19Nissan RogueCars & Mobility21.45×
20Ford ExplorerCars & Mobility21.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acura MDX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Acura MDX audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.43×
PatriotismCONSERVATISM1.82×
Luxury OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Acura MDX audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Community OrientationOPEN0.86×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Acura MDX have in United States?

Acura MDX has an estimated audience of 2,746,408 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Acura MDX fans?

45.7% of Acura MDX fans are female, 54.3% are male, with an average age of 39.7 years.

03

Which brands do Acura MDX fans like most?

Acura MDX fans show strongest brand affinity for Dualit (2052.63×), MC Hammer (231.43×), and Acura RDX (151.55×) over the country average.

04

Where do Acura MDX fans live in United States?

Acura MDX fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Acura MDX fans also like?

Beyond Acura MDX itself, the audience over-indexes on MC Hammer (231.43×), Acura RDX (151.55×), Honda Pilot (52.19×), and Enterprise Car Sales (68.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Acura MDX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Acura MDX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →