Rascasse Audience Intelligence

Toyota Sienna Audience in United States

A data profile of the people who buy, follow and care about Toyota Sienna in United States — modelled from more than twelve digital signal sources. Toyota Sienna has an estimated audience of 2,942,633 people in United States.

#63among Car type in United States#40among Car Model in United States#357in Cars & Mobility

The average Toyota Sienna fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Honda Pilot, Acura MDX, Acura TLX, with strongest over-indexing on Honda Pilot (35.25× the country average).

Demographically, the Toyota Sienna audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Sienna fan in United States is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Honda Pilot.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Sienna profile in United States.

Audience size
2.9M
in United States
Gender
39.4%♀
60.6% male
Age
40.3
average years
Country rank
#10477
Car Model in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Sienna fans

39.4% are female, 60.6% are male, average age 40.3.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Toyota Sienna audience in United States
MetricValue
Female39.4%
Male60.6%
Average age40.3
Estimated audience size2,942,633
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Toyota Sienna audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4921%
50+22%
Fig. 04

Worldwide distribution

59.1%

of the worldwide Toyota Sienna audience comes from United States.

Worldwide audience distribution share by country for Toyota Sienna
CountryShare
United States59.1%
Canada6.9%
Mexico4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Sienna audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Sienna fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K2.64×
02North Dakota~10K2.04×
03West Virginia~20K1.73×
04Alaska~10K1.53×
05Hawaii~20K1.43×
06Oregon~40K1.33×
07South Dakota~9K1.28×
08Kentucky~40K1.08×
09Idaho~20K1.08×
10Montana~9K1.08×
11Washington~60K1.07×
12Maine~10K1.05×
13California~300K1.04×
14New Hampshire~10K1.03×
15New York~200K1.02×
16Utah~30K0.98×
17Iowa~20K0.98×
18Nebraska~10K0.98×
19Oklahoma~30K0.97×
20Delaware~8K0.97×
21Pennsylvania~90K0.96×
22Indiana~50K0.95×
23Wisconsin~40K0.94×
24Minnesota~40K0.94×
25Tennessee~50K0.93×
26Kansas~20K0.93×
27Missouri~40K0.92×
28Nevada~30K0.92×
29Rhode Island~9K0.91×
30Illinois~90K0.90×
31Virginia~60K0.90×
32Arkansas~20K0.88×
33Maryland~40K0.86×
34Ohio~80K0.85×
35Arizona~50K0.84×
36New Mexico~10K0.84×
37New Jersey~60K0.83×
38Connecticut~20K0.83×
39Florida~200K0.82×
40Texas~200K0.80×
41Massachusetts~50K0.79×
42Michigan~60K0.78×
43Mississippi~20K0.78×
44North Carolina~70K0.77×
45Colorado~30K0.75×
46Georgia~70K0.73×
47Alabama~30K0.73×
48Louisiana~30K0.71×
49Washington, District of Columbia~6K0.71×
50South Carolina~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Toyota Sienna, United States
0.69×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Sienna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Sienna audience
#·InterestCategoryAffinity×
01Bulk ApothecaryShopping59.63×
02Acura RDXCars & Mobility37.20×
03Honda PilotCars & Mobility35.25×
04Acura TLXCars & Mobility31.80×
05Acura MDXCars & Mobility28.60×
06Honda RidgelineCars & Mobility24.68×
07Nissan MaximaCars & Mobility18.04×
08Will PoulterMovies & TV17.96×
09Toyota HighlanderCars & Mobility17.24×
10Nissan SentraCars & Mobility14.13×
11Toyota YarisCars & Mobility13.55×
12Lexus GXCars & Mobility13.22×
13Nissan RogueCars & Mobility12.44×
14Ford EscapeCars & Mobility11.39×
15Hyundai Santa FeCars & Mobility11.03×
16Toyota CorollaCars & Mobility9.27×
17Toyota RAV4Cars & Mobility8.32×
18Compact carCars & Mobility7.49×
19MinivansCars & Mobility6.58×
20Used carCars & Mobility3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Sienna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Sienna audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
Quality AwarenessPREMIUM1.52×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Sienna audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Sienna have in United States?

Toyota Sienna has an estimated audience of 2,942,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Sienna fans?

39.4% of Toyota Sienna fans are female, 60.6% are male, with an average age of 40.3 years.

03

Which brands do Toyota Sienna fans like most?

Toyota Sienna fans show strongest brand affinity for Honda Pilot (35.25×), Acura MDX (28.6×), and Acura TLX (31.8×) over the country average.

04

Where do Toyota Sienna fans live in United States?

Toyota Sienna fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Sienna fans also like?

Beyond Toyota Sienna itself, the audience over-indexes on Acura MDX (28.6×), Acura TLX (31.8×), Toyota Highlander (17.24×), and Acura RDX (37.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Sienna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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