Toyota Sienna Audience in United States

Toyota Sienna logo

Toyota Sienna has an estimated audience of 2,925,504 people in United States. 39.4% are female, 60.6% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Home equity, Queens College, City University of New York, Leverage (TV series), Life of Pi, Arrietty.

The average Toyota Sienna fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Queens College, City University of New York, Leverage (TV series), with strongest over-indexing on Home equity (19.35× the country average). Demographically, the Toyota Sienna audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Sienna fans

Demographic split for Toyota Sienna audience in United States
MetricValue
Female39.4%
Male60.6%
Average age40.3
Estimated audience size2,925,504

Audience persona

The typical Toyota Sienna fan in United States is more male, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Toyota Sienna in United States
RegionReachAffinity
California330,5321.03×
Texas188,3020.75×
New York176,3391.08×
Florida136,1370.69×
Pennsylvania99,5061.01×
Illinois79,2670.81×
Ohio65,7790.73×
Washington62,7241.07×
Virginia62,1010.87×
North Carolina59,8000.68×
Georgia57,4080.64×
New Jersey56,6830.76×
Tennessee52,0570.89×
Oregon50,5591.51×
Arizona47,9190.8×
Michigan46,0540.6×
Indiana44,6160.83×
Massachusetts41,9060.73×
Kentucky40,2311.1×
Maryland38,9260.77×
Missouri38,8720.82×
Wisconsin35,5420.81×
Minnesota33,4490.8×
Colorado31,5460.68×
Oklahoma30,3480.93×
South Carolina27,4630.62×
West Virginia26,1651.92×
Alabama25,2340.62×
Louisiana24,4320.65×
Nevada24,3640.86×
Utah23,3230.89×
Iowa22,6170.94×
Connecticut22,1800.76×
Arkansas20,2650.84×
Kansas18,5420.8×
Mississippi17,7670.74×
Hawaii17,1601.36×
Idaho16,1851.1×
Vermont15,3202.98×
Nebraska14,2910.97×
North Dakota13,7172.28×
New Mexico12,5210.85×
New Hampshire12,1881.06×
Maine11,3171.08×
Alaska9,8611.58×
Montana9,4511.16×
South Dakota9,3281.38×
Rhode Island8,8510.95×
Delaware8,3251.03×
Wyoming6,4751.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Sienna audience
BrandAffinityCategory
Home equity19.35×Home & Garden
Queens College, City University of New York10.54×Business & Career
Leverage (TV series)6.75×Movies & TV
Life of Pi9.82×Movies & TV
Arrietty12.42×Movies & TV
Cam Ward3×Sports
Maimonides12.97×Politics & Society
The Tree of Life (film)9.2×Movies & TV
Kendra Scott2.1×Fashion & Accessoires
Israeli cuisine6.13×Food & Beverages
Academy Award for Best Film Editing9.02×Movies & TV
Northrop Grumman4.16×Business & Career
Vivian Campbell12.18×Music & Radio
MK2.63×Music & Radio
Hog Hunting2.11×Sports
Diane Sawyer5.32×Movies & TV
Kansas1.51×Travel & Leisure
Wikia1.96×Internet & Social Media
Rapid prototyping9.79×Business & Career
Club chair6.78×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Sienna audience
TraitClusterScore
Quality AwarenessPREMIUM1.49
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.32
Need for SecurityCONSERVATISM1.3
Career OrientationPOWER1.14
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Toyota Sienna
CountryShare
United States59.7%
Canada6.7%
Mexico4.7%

See Toyota Sienna audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Sienna have in United States?

Toyota Sienna has an estimated audience of 2,925,504 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Sienna fans?

39.4% of Toyota Sienna fans are female, 60.6% are male, with an average age of 40.3 years.

Which brands do Toyota Sienna fans like most?

Toyota Sienna fans show strongest brand affinity for Home equity (19.35×), Queens College, City University of New York (10.54×), and Leverage (TV series) (6.75×) over the country average.

Where do Toyota Sienna fans live in United States?

Toyota Sienna fans in United States are most concentrated in California (reach 330,532), Texas (reach 188,302), and New York (reach 176,339). These three regions account for the largest share of the active audience.

What other brands do Toyota Sienna fans also like?

Beyond Toyota Sienna itself, the audience over-indexes on Queens College, City University of New York (10.54×), Leverage (TV series) (6.75×), Life of Pi (9.82×), and Arrietty (12.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Sienna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.