Acura TLX Audience in United States

Acura TLX logo

Acura TLX has an estimated audience of 1,498,590 people in United States. 29.1% are female, 70.9% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Acura MDX, Enterprise Car Sales, Acura RDX, Honda Pilot, Acura ILX.

The average Acura TLX fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Acura MDX, Enterprise Car Sales, Acura RDX, with strongest over-indexing on Acura MDX (82.04× the country average). Demographically, the Acura TLX audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Acura TLX fans

Demographic split for Acura TLX audience in United States
MetricValue
Female29.1%
Male70.9%
Average age41.5
Estimated audience size1,498,590

Audience persona

The typical Acura TLX fan in United States is more male, around 41.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Acura MDX.

Top regions in United States

Top regions ranked by reach for Acura TLX in United States
RegionReachAffinity
California233,1201.41×
Texas142,5541.11×
Florida140,6381.39×
New York125,9701.5×
New Jersey80,7432.12×
Illinois70,9131.42×
Pennsylvania68,3181.35×
Georgia59,2441.28×
North Carolina57,8021.28×
Ohio53,0901.15×
Maryland53,0882.06×
Virginia50,0031.37×
Massachusetts41,8661.42×
Washington33,8971.13×
Connecticut31,4682.09×
Tennessee27,9350.93×
Arizona27,6000.9×
Missouri27,4261.14×
Indiana24,0020.88×
Louisiana22,2421.15×
Michigan21,7290.55×
Colorado21,3310.9×
Alabama20,2360.97×
South Carolina19,8490.88×
Wisconsin19,6340.87×
Minnesota19,3110.9×
Nevada14,3540.99×
Oregon13,7280.8×
Oklahoma13,4530.81×
Utah12,9860.97×
Kentucky12,7760.68×
Kansas11,9631.01×
Mississippi11,8630.96×
Arkansas9,7740.79×
New Mexico7,3430.98×
Iowa7,2600.59×
Rhode Island7,0411.48×
Delaware5,8991.43×
New Hampshire5,2970.9×
Hawaii5,2920.82×
Nebraska5,1720.69×
Washington, District of Columbia4,8841.08×
Idaho4,5050.6×
West Virginia4,2800.61×
Maine2,5120.47×
South Dakota1,8210.53×
Vermont1,1040.42×
Alaska1,0820.34×
Montana1,0570.25×
North Dakota9770.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Acura TLX audience
BrandAffinityCategory
Acura MDX82.04×Cars & Mobility
Enterprise Car Sales74.95×Cars & Mobility
Acura RDX94.07×Cars & Mobility
Honda Pilot46.33×Cars & Mobility
Acura ILX148.98×Cars & Mobility
Honda CR-V28.39×Cars & Mobility
Mazda345.06×Cars & Mobility
Mazda CX-529.89×Cars & Mobility
Toyota Sienna31.8×Cars & Mobility
Honda Civic Hybrid79.89×Cars & Mobility
Mazda644.49×Cars & Mobility
Infiniti Q5039.5×Cars & Mobility
Nissan Sentra36.06×Cars & Mobility
Nissan Altima28.54×Cars & Mobility
Ford Explorer21.24×Cars & Mobility
Hyundai Elantra28.32×Cars & Mobility
Hyundai Tucson26.94×Cars & Mobility
Kia Soul30.37×Cars & Mobility
Honda Ridgeline34.1×Cars & Mobility
Nissan Rogue20.8×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Acura TLX audience
TraitClusterScore
Luxury OrientationPREMIUM1.74
Need for SecurityCONSERVATISM1.5
Early Adopter MentalityPOWER1.43
Quality AwarenessPREMIUM1.39
Family OrientationCONSERVATISM1.27
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Acura TLX
CountryShare
United States76.0%
Canada8.9%
Mexico2.1%

See Acura TLX audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Acura TLX have in United States?

Acura TLX has an estimated audience of 1,498,590 people in United States, concentrated in California and Texas.

What is the gender split and age of Acura TLX fans?

29.1% of Acura TLX fans are female, 70.9% are male, with an average age of 41.5 years.

Which brands do Acura TLX fans like most?

Acura TLX fans show strongest brand affinity for Acura MDX (82.04×), Enterprise Car Sales (74.95×), and Acura RDX (94.07×) over the country average.

Where do Acura TLX fans live in United States?

Acura TLX fans in United States are most concentrated in California (reach 233,120), Texas (reach 142,554), and Florida (reach 140,638). These three regions account for the largest share of the active audience.

What other brands do Acura TLX fans also like?

Beyond Acura TLX itself, the audience over-indexes on Enterprise Car Sales (74.95×), Acura RDX (94.07×), Honda Pilot (46.33×), and Acura ILX (148.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Acura TLX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.