Honda Civic Hybrid Audience in United States

Honda Civic Hybrid logo

Honda Civic Hybrid has an estimated audience of 442,361 people in United States. 28.5% are female, 71.5% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Hipster, Morphine (band), Life of Pi, Academy Award for Best Film Editing.

The average Honda Civic Hybrid fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Hipster, Morphine (band), with strongest over-indexing on Home equity (15.7× the country average). Demographically, the Honda Civic Hybrid audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Honda Civic Hybrid fans

Demographic split for Honda Civic Hybrid audience in United States
MetricValue
Female28.5%
Male71.5%
Average age36.9
Estimated audience size442,361

Audience persona

The typical Honda Civic Hybrid fan in United States is more male, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Honda Civic Hybrid in United States
RegionReachAffinity
California148,5333.05×
Texas37,7010.99×
Florida29,2710.98×
New York25,6561.04×
Illinois20,3871.38×
Ohio18,7551.38×
Washington17,3771.96×
Pennsylvania16,6761.12×
North Carolina14,9141.12×
Virginia14,6771.36×
New Jersey13,9381.24×
Georgia12,6590.93×
Maryland12,2281.61×
Massachusetts11,2261.29×
Michigan9,6910.84×
Arizona9,3271.03×
Indiana8,3261.03×
Oregon7,7691.53×
Tennessee6,9410.78×
Missouri6,4550.91×
Wisconsin6,2660.94×
Minnesota5,9390.94×
Colorado5,7220.82×
Nevada5,5061.29×
Connecticut5,4061.22×
South Carolina5,2370.79×
Kentucky4,6780.84×
Louisiana3,9650.7×
Utah3,9491×
Oklahoma3,7280.76×
Alabama3,2940.53×
Kansas2,8970.83×
Arkansas2,5800.71×
Iowa2,5340.7×
Hawaii2,4931.31×
Mississippi2,0360.56×
New Mexico2,0020.9×
New Hampshire1,7731.02×
Idaho1,6900.76×
Washington, District of Columbia1,6081.21×
West Virginia1,5410.75×
Nebraska1,5200.69×
Rhode Island1,4561.03×
Maine1,3110.83×
Delaware1,2581.03×
Vermont8711.12×
Montana5400.44×
South Dakota5150.5×
North Dakota4740.52×
Alaska3100.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda Civic Hybrid audience
BrandAffinityCategory
Home equity15.7×Home & Garden
Hipster22.69×Politics & Society
Morphine (band)17.45×Music & Radio
Life of Pi20×Movies & TV
Academy Award for Best Film Editing20×Movies & TV
Keenan Allen9.55×Sports
Iyanla Vanzant19.93×Business & Career
Arrietty20×Movies & TV
Academy Award for Best Production Design20×Movies & TV
ENA (Emergency Nurses Association)13.74×Health
Maimonides17.49×Politics & Society
Monogram3.97×Home & Garden
Omaha Storm Chasers20×Sports
Hog Hunting3.32×Sports
Staycation3.05×Home & Garden
Avneet Kaur25.22×Movies & TV
Racing2.25×Cars & Mobility
Wikia2.83×Internet & Social Media
Academy Award for Best Visual Effects10.32×Movies & TV
Academy Award for Best Original Score13.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda Civic Hybrid audience
TraitClusterScore
Family OrientationCONSERVATISM4.55
Luxury OrientationPREMIUM2.76
Risk AppetiteTHRILL2.36
Price SensitivityPREMIUM1.53
Need for SecurityCONSERVATISM1.47
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Honda Civic Hybrid
CountryShare
United States43.7%
Brazil11.9%
United Kingdom7.2%

See Honda Civic Hybrid audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Honda Civic Hybrid have in United States?

Honda Civic Hybrid has an estimated audience of 442,361 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda Civic Hybrid fans?

28.5% of Honda Civic Hybrid fans are female, 71.5% are male, with an average age of 36.9 years.

Which brands do Honda Civic Hybrid fans like most?

Honda Civic Hybrid fans show strongest brand affinity for Home equity (15.7×), Hipster (22.69×), and Morphine (band) (17.45×) over the country average.

Where do Honda Civic Hybrid fans live in United States?

Honda Civic Hybrid fans in United States are most concentrated in California (reach 148,533), Texas (reach 37,701), and Florida (reach 29,271). These three regions account for the largest share of the active audience.

What other brands do Honda Civic Hybrid fans also like?

Beyond Honda Civic Hybrid itself, the audience over-indexes on Hipster (22.69×), Morphine (band) (17.45×), Life of Pi (20×), and Academy Award for Best Film Editing (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Civic Hybrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.