Rascasse Audience Intelligence

Mercedes-Benz GL-Class Audience in United States

A data profile of the people who buy, follow and care about Mercedes-Benz GL-Class in United States — modelled from more than twelve digital signal sources. Mercedes-Benz GL-Class has an estimated audience of 361,829 people in United States.

#314among Car type in United States#365among Car Model in United States#1197in Cars & Mobility

The average Mercedes-Benz GL-Class fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Honda Civic Hybrid, Lamborghini Urus, Mercedes-Benz GLE, with strongest over-indexing on Honda Civic Hybrid (127.09× the country average).

Demographically, the Mercedes-Benz GL-Class audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes-Benz GL-Class fan in United States is more male, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Honda Civic Hybrid.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz GL-Class profile in United States.

Audience size
362K
in United States
Gender
31.4%♀
68.6% male
Age
36.6
average years
Country rank
#43852
Car Model in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz GL-Class fans

31.4% are female, 68.6% are male, average age 36.6.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Mercedes-Benz GL-Class audience in United States
MetricValue
Female31.4%
Male68.6%
Average age36.6
Estimated audience size361,829
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Mercedes-Benz GL-Class audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Mercedes-Benz GL-Class audience comes from United States.

Worldwide audience distribution share by country for Mercedes-Benz GL-Class
CountryShare
United States21.8%
Germany8.4%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz GL-Class audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz GL-Class fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~10K1.60×
02Georgia~20K1.55×
03New York~30K1.45×
04Florida~30K1.43×
05California~50K1.40×
06Texas~40K1.35×
07Connecticut~5K1.34×
08Maryland~8K1.32×
09Louisiana~6K1.29×
10Virginia~10K1.27×
11Massachusetts~9K1.27×
12Illinois~10K1.23×
13Alabama~6K1.20×
14Pennsylvania~10K1.18×
15South Carolina~6K1.16×
16North Carolina~10K1.13×
17Washington~8K1.07×
18Tennessee~8K1.07×
19Nevada~4K1.04×
20Washington, District of Columbia~1K1.04×
21Delaware~1K1.04×
22Mississippi~3K1.03×
23Rhode Island~1K1.03×
24Arizona~7K1.02×
25Oklahoma~4K1.00×
26Ohio~10K0.99×
27New Hampshire~1K0.99×
28Kentucky~4K0.98×
29Colorado~5K0.96×
30Arkansas~3K0.96×
31Vermont<1K0.94×
32Missouri~5K0.93×
33West Virginia~2K0.93×
34Hawaii~1K0.93×
35Alaska<1K0.93×
36North Dakota<1K0.93×
37Indiana~6K0.92×
38South Dakota<1K0.91×
39Michigan~8K0.90×
40Montana<1K0.90×
41Kansas~2K0.89×
42Maine~1K0.89×
43Idaho~2K0.87×
44Utah~3K0.86×
45Nebraska~2K0.86×
46Oregon~3K0.85×
47New Mexico~2K0.85×
48Wisconsin~4K0.84×
49Iowa~2K0.82×
50Minnesota~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz GL-Class, United States
0.80×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz GL-Class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz GL-Class audience
#·InterestCategoryAffinity×
01Honda Civic HybridCars & Mobility127.09×
02Mercedes-Benz GLECars & Mobility85.10×
03Hummer H2Cars & Mobility71.79×
04Bentley Continental GTCars & Mobility54.17×
05Rolls-Royce GhostCars & Mobility51.38×
06BMW 6 SeriesCars & Mobility49.68×
07Nissan JukeCars & Mobility33.90×
08Mercedes-Benz GLA-ClassCars & Mobility32.46×
09Lamborghini UrusCars & Mobility28.19×
10Hyundai Santa FeCars & Mobility22.57×
11Mercedes-Benz S-ClassCars & Mobility20.15×
12Lexus GXCars & Mobility20.12×
13Toyota YarisCars & Mobility19.20×
14Tesla CybertruckCars & Mobility17.81×
15Audi Q7Cars & Mobility16.26×
16Justin RoseSports15.53×
17Range Rover (L405)Cars & Mobility14.19×
18Google NewsNews7.94×
19Certified Pre-OwnedCars & Mobility7.16×
20Used CarsCars & Mobility6.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz GL-Class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz GL-Class audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.81×
Quality AwarenessPREMIUM2.31×
Need for SecurityCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz GL-Class audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz GL-Class have in United States?

Mercedes-Benz GL-Class has an estimated audience of 361,829 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mercedes-Benz GL-Class fans?

31.4% of Mercedes-Benz GL-Class fans are female, 68.6% are male, with an average age of 36.6 years.

03

Which brands do Mercedes-Benz GL-Class fans like most?

Mercedes-Benz GL-Class fans show strongest brand affinity for Honda Civic Hybrid (127.09×), Lamborghini Urus (28.19×), and Mercedes-Benz GLE (85.1×) over the country average.

04

Where do Mercedes-Benz GL-Class fans live in United States?

Mercedes-Benz GL-Class fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz GL-Class fans also like?

Beyond Mercedes-Benz GL-Class itself, the audience over-indexes on Lamborghini Urus (28.19×), Mercedes-Benz GLE (85.1×), Google News (7.94×), and Bentley Continental GT (54.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz GL-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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