Mercedes-Benz GL-Class Audience in United States

Mercedes-Benz GL-Class logo

Mercedes-Benz GL-Class has an estimated audience of 353,307 people in United States. 31.4% are female, 68.6% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Honda Civic Hybrid, Lamborghini Urus, Google News, Mercedes-Benz GLE, Bentley Continental GT.

The average Mercedes-Benz GL-Class fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honda Civic Hybrid, Lamborghini Urus, Google News, with strongest over-indexing on Honda Civic Hybrid (127.09× the country average). Demographically, the Mercedes-Benz GL-Class audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mercedes-Benz GL-Class fans

Demographic split for Mercedes-Benz GL-Class audience in United States
MetricValue
Female31.4%
Male68.6%
Average age36.6
Estimated audience size353,307

Audience persona

The typical Mercedes-Benz GL-Class fan in United States is more male, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for Honda Civic Hybrid.

Top regions in United States

Top regions ranked by reach for Mercedes-Benz GL-Class in United States
RegionReachAffinity
California59,1121.52×
Texas43,6731.44×
Florida35,0131.46×
New York31,7851.61×
Georgia19,5091.79×
New Jersey15,7091.75×
Illinois15,4041.31×
Pennsylvania14,1521.19×
North Carolina13,0371.23×
Virginia11,5391.34×
Ohio10,6120.98×
Massachusetts9,4181.35×
Maryland8,8101.45×
Michigan8,5290.92×
Washington8,2501.16×
Tennessee8,0351.13×
Arizona7,5851.05×
South Carolina6,1871.16×
Alabama6,0861.23×
Louisiana5,9461.31×
Indiana5,8730.91×
Missouri5,2180.92×
Colorado5,0540.91×
Connecticut5,0061.41×
Wisconsin3,9890.75×
Kentucky3,9850.9×
Oklahoma3,8730.99×
Nevada3,8051.11×
Minnesota3,6360.72×
Oregon3,1710.78×
Mississippi2,9531.01×
Arkansas2,5720.88×
Utah2,4390.77×
Kansas2,0310.73×
Iowa1,8020.62×
New Hampshire1,3981×
Washington, District of Columbia1,2791.2×
Rhode Island1,1791.05×
West Virginia1,1710.71×
Hawaii1,1600.76×
Nebraska1,0610.6×
Delaware1,0561.08×
New Mexico1,0360.58×
Idaho1,0150.57×
Maine8360.66×
Montana4990.51×
Vermont3740.6×
Alaska3580.47×
South Dakota3490.43×
North Dakota3400.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercedes-Benz GL-Class audience
BrandAffinityCategory
Honda Civic Hybrid127.09×Cars & Mobility
Lamborghini Urus28.19×Cars & Mobility
Google News7.94×News
Mercedes-Benz GLE85.1×Cars & Mobility
Bentley Continental GT54.17×Cars & Mobility
Mercedes-Benz GLA-Class32.46×Cars & Mobility
Rolls-Royce Ghost51.38×Cars & Mobility
Hyundai Santa Fe22.57×Cars & Mobility
BMW 6 Series49.68×Cars & Mobility
Hummer H271.79×Cars & Mobility
Used Cars6.67×Cars & Mobility
Nissan Juke33.9×Cars & Mobility
Justin Rose15.53×Sports
Tesla Cybertruck17.81×Cars & Mobility
Lexus GX20.12×Cars & Mobility
Range Rover (L405)14.19×Cars & Mobility
Mercedes-Benz S-Class20.15×Cars & Mobility
Certified Pre-Owned7.16×Cars & Mobility
Toyota Yaris19.2×Cars & Mobility
Audi Q716.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercedes-Benz GL-Class audience
TraitClusterScore
Quality AwarenessPREMIUM2.28
Need for SecurityCONSERVATISM1.82
Family OrientationCONSERVATISM1.68
Luxury OrientationPREMIUM1.68
IndulgenceJOY1.33
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Mercedes-Benz GL-Class
CountryShare
United States22.1%
Germany7.3%
United Kingdom7.0%

See Mercedes-Benz GL-Class audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mercedes-Benz GL-Class have in United States?

Mercedes-Benz GL-Class has an estimated audience of 353,307 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercedes-Benz GL-Class fans?

31.4% of Mercedes-Benz GL-Class fans are female, 68.6% are male, with an average age of 36.6 years.

Which brands do Mercedes-Benz GL-Class fans like most?

Mercedes-Benz GL-Class fans show strongest brand affinity for Honda Civic Hybrid (127.09×), Lamborghini Urus (28.19×), and Google News (7.94×) over the country average.

Where do Mercedes-Benz GL-Class fans live in United States?

Mercedes-Benz GL-Class fans in United States are most concentrated in California (reach 59,112), Texas (reach 43,673), and Florida (reach 35,013). These three regions account for the largest share of the active audience.

What other brands do Mercedes-Benz GL-Class fans also like?

Beyond Mercedes-Benz GL-Class itself, the audience over-indexes on Lamborghini Urus (28.19×), Google News (7.94×), Mercedes-Benz GLE (85.1×), and Bentley Continental GT (54.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz GL-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.