Rascasse Audience Intelligence

Rolls-Royce Ghost Audience in United States

A data profile of the people who buy, follow and care about Rolls-Royce Ghost in United States — modelled from more than twelve digital signal sources. Rolls-Royce Ghost has an estimated audience of 557,054 people in United States.

#249among Car type in United States#281among Car Model in United States#985in Cars & Mobility

The average Rolls-Royce Ghost fan in United States is 45.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shopbop, John Daly, Tradesy, with strongest over-indexing on Shopbop (69.53× the country average).

Demographically, the Rolls-Royce Ghost audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rolls-Royce Ghost fan in United States is more male, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for Shopbop.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rolls-Royce Ghost profile in United States.

Audience size
557K
in United States
Gender
26.7%♀
73.3% male
Age
45.6
average years
Country rank
#34378
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rolls-Royce Ghost fans

26.7% are female, 73.3% are male, average age 45.6.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Rolls-Royce Ghost audience in United States
MetricValue
Female26.7%
Male73.3%
Average age45.6
Estimated audience size557,054
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Rolls-Royce Ghost audience in United States
Age bracketShare%
16-199%
20-2914%
30-3917%
40-4921%
50+39%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Rolls-Royce Ghost audience comes from United States.

Worldwide audience distribution share by country for Rolls-Royce Ghost
CountryShare
United States21.8%
India9.7%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rolls-Royce Ghost audience in United States is strongest.

Fig. 05

Top regions by affinity

Rolls-Royce Ghost fans by region: top regions in United States
#RegionReachAffinity×
01Florida~60K1.65×
02Nevada~7K1.35×
03California~80K1.31×
04Texas~60K1.31×
05Georgia~20K1.28×
06Louisiana~8K1.19×
07Arizona~10K1.15×
08New Jersey~20K1.14×
09New York~30K1.12×
10Alabama~9K1.12×
11Mississippi~5K1.12×
12Illinois~20K1.11×
13Tennessee~10K1.11×
14Arkansas~5K1.11×
15Michigan~20K1.09×
16Utah~5K1.08×
17Kentucky~7K1.07×
18North Carolina~20K1.06×
19Indiana~10K1.05×
20Maryland~10K1.05×
21Oklahoma~6K1.05×
22Missouri~9K1.04×
23Ohio~20K1.02×
24Washington~10K1.02×
25South Carolina~9K1.02×
26Connecticut~6K1.02×
27Virginia~10K1.01×
28Pennsylvania~20K0.99×
29Colorado~9K0.99×
30Kansas~4K0.97×
31Delaware~1K0.96×
32Massachusetts~10K0.94×
33Idaho~3K0.92×
34Nebraska~3K0.92×
35New Hampshire~2K0.92×
36Washington, District of Columbia~2K0.91×
37South Dakota~1K0.91×
38Minnesota~7K0.90×
39New Mexico~3K0.90×
40West Virginia~2K0.89×
41North Dakota~1K0.89×
42Wisconsin~7K0.88×
43Alaska~1K0.88×
44Oregon~6K0.87×
45Montana~1K0.87×
46Iowa~4K0.86×
47Maine~2K0.86×
48Rhode Island~2K0.86×
49Vermont<1K0.86×
50Hawaii~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Rolls-Royce Ghost, United States
0.82×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rolls-Royce Ghost audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rolls-Royce Ghost audience
#·InterestCategoryAffinity×
01Arabic literatureLiterature153.90×
02TradesyShopping122.09×
03Société Nautique de GenèveTravel & Leisure100.87×
04The Hurlingham ClubTravel & Leisure100.26×
05Maserati in motorsportTopic90.43×
06Jim NantzSports87.04×
07Franck MullerFashion & Accessoires74.95×
08Fred CouplesSports74.51×
09Spyglass Hill Golf CourseSports74.44×
10ShopbopFashion & Accessoires69.53×
11Greystone Golf & Country ClubSports69.34×
12Royal Birkdale Golf ClubSports64.51×
13TPC at SawgrassSports63.21×
14Shane LowrySports58.34×
15KoenigseggCars & Mobility54.27×
16Mulberry (company)Fashion & Accessoires52.53×
17John DalySports48.75×
18Justin RoseSports48.35×
19Jean Paul GaultierFashion & Accessoires43.08×
20DepopFashion & Accessoires20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rolls-Royce Ghost audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rolls-Royce Ghost audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.93×
Luxury OrientationPREMIUM1.90×
Quality AwarenessPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rolls-Royce Ghost audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
Pet OwnershipJOY0.96×
Healthy LifestyleBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rolls-Royce Ghost have in United States?

Rolls-Royce Ghost has an estimated audience of 557,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rolls-Royce Ghost fans?

26.7% of Rolls-Royce Ghost fans are female, 73.3% are male, with an average age of 45.6 years.

03

Which brands do Rolls-Royce Ghost fans like most?

Rolls-Royce Ghost fans show strongest brand affinity for Shopbop (69.53×), John Daly (48.75×), and Tradesy (122.09×) over the country average.

04

Where do Rolls-Royce Ghost fans live in United States?

Rolls-Royce Ghost fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rolls-Royce Ghost fans also like?

Beyond Rolls-Royce Ghost itself, the audience over-indexes on John Daly (48.75×), Tradesy (122.09×), Jean Paul Gaultier (43.08×), and Justin Rose (48.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rolls-Royce Ghost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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