Rolls-Royce Ghost Audience in United States

Rolls-Royce Ghost logo

Rolls-Royce Ghost has an estimated audience of 553,752 people in United States. 26.7% are female, 73.3% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Shopbop, John Daly (golfer), Justin Rose, Tradesy, Jean Paul Gaultier.

The average Rolls-Royce Ghost fan in United States is 45.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shopbop, John Daly (golfer), Justin Rose, with strongest over-indexing on Shopbop (69.53× the country average). Demographically, the Rolls-Royce Ghost audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Rolls-Royce Ghost fans

Demographic split for Rolls-Royce Ghost audience in United States
MetricValue
Female26.7%
Male73.3%
Average age45.6
Estimated audience size553,752

Audience persona

The typical Rolls-Royce Ghost fan in United States is more male, around 45.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Shopbop.

Top regions in United States

Top regions ranked by reach for Rolls-Royce Ghost in United States
RegionReachAffinity
California82,2471.35×
Texas65,7521.38×
Florida65,1171.74×
New York36,5661.18×
Georgia22,8751.34×
Illinois21,5851.17×
North Carolina18,8421.13×
Pennsylvania18,3730.99×
Ohio17,8861.05×
New Jersey16,4501.17×
Michigan16,0541.11×
Virginia14,4351.07×
Arizona13,4211.19×
Tennessee12,3071.11×
Washington11,7801.06×
Indiana10,5961.05×
Massachusetts10,3210.95×
Maryland9,7521.02×
Missouri9,3221.04×
South Carolina8,8281.06×
Louisiana8,6491.21×
Colorado8,5980.99×
Alabama8,5891.11×
Nevada7,5671.41×
Kentucky7,4891.08×
Wisconsin7,1420.86×
Minnesota7,0210.88×
Oklahoma6,7321.09×
Utah5,6591.14×
Connecticut5,5220.99×
Oregon5,3950.85×
Mississippi5,3691.18×
Arkansas4,8191.06×
Kansas4,2940.98×
Iowa3,9470.87×
New Mexico2,4760.89×
Idaho2,4160.87×
Nebraska2,3500.85×
West Virginia1,9880.77×
New Hampshire1,7320.79×
Hawaii1,5720.66×
Washington, District of Columbia1,5040.9×
Rhode Island1,4270.81×
Maine1,4260.72×
Delaware1,3190.86×
Montana1,0930.71×
South Dakota9810.77×
North Dakota8400.74×
Alaska7300.62×
Wyoming5360.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rolls-Royce Ghost audience
BrandAffinityCategory
Shopbop69.53×Fashion & Accessoires
John Daly (golfer)48.75×Sports
Justin Rose48.35×Sports
Tradesy122.09×Shopping
Jean Paul Gaultier43.08×Fashion & Accessoires
Koenigsegg54.27×Cars & Mobility
Bernhard Langer99.02×Sports
Mulberry (company)52.53×Fashion & Accessoires
Shane Lowry (golfer)58.34×Sports
Royal Birkdale Golf Club64.51×Sports
Jim Nantz87.04×Sports
Fred Couples74.51×Sports
TPC at Sawgrass63.21×Sports
Franck Muller74.95×Fashion & Accessoires
Arabic literature153.9×Literature
Spyglass Hill Golf Course74.44×Sports
Maserati in motorsport90.43×
Greystone Golf & Country Club69.34×Sports
The Hurlingham Club100.26×Travel & Leisure
Société Nautique de Genève100.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rolls-Royce Ghost audience
TraitClusterScore
Luxury OrientationPREMIUM2.75
Need for SecurityCONSERVATISM2.41
Quality AwarenessPREMIUM2.14
Career OrientationPOWER2.08
Family OrientationCONSERVATISM1.96
Early Adopter MentalityPOWER1.72

Worldwide distribution

Worldwide audience distribution share by country for Rolls-Royce Ghost
CountryShare
United States21.5%
India10.3%
United Kingdom5.2%

See Rolls-Royce Ghost audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Rolls-Royce Ghost have in United States?

Rolls-Royce Ghost has an estimated audience of 553,752 people in United States, concentrated in California and Texas.

What is the gender split and age of Rolls-Royce Ghost fans?

26.7% of Rolls-Royce Ghost fans are female, 73.3% are male, with an average age of 45.6 years.

Which brands do Rolls-Royce Ghost fans like most?

Rolls-Royce Ghost fans show strongest brand affinity for Shopbop (69.53×), John Daly (golfer) (48.75×), and Justin Rose (48.35×) over the country average.

Where do Rolls-Royce Ghost fans live in United States?

Rolls-Royce Ghost fans in United States are most concentrated in California (reach 82,247), Texas (reach 65,752), and Florida (reach 65,117). These three regions account for the largest share of the active audience.

What other brands do Rolls-Royce Ghost fans also like?

Beyond Rolls-Royce Ghost itself, the audience over-indexes on John Daly (golfer) (48.75×), Justin Rose (48.35×), Tradesy (122.09×), and Jean Paul Gaultier (43.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rolls-Royce Ghost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.