Jim Nantz Audience in United States

Jim Nantz has an estimated audience of 525,810 people in United States. 30.5% are female, 69.5% are male, average age 47.7. Top regions: California, Texas, Florida. Top brand affinities: Koenigsegg, Maui Jim, Roberto Cavalli, Rolls-Royce Ghost, MG Cars.

The average Jim Nantz fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Koenigsegg, Maui Jim, Roberto Cavalli, with strongest over-indexing on Koenigsegg (87.34× the country average). Demographically, the Jim Nantz audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person

Demographics of Jim Nantz fans

Demographic split for Jim Nantz audience in United States
MetricValue
Female30.5%
Male69.5%
Average age47.7
Estimated audience size525,810

Audience persona

The typical Jim Nantz fan in United States is more male, around 47.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Koenigsegg.

Top regions in United States

Top regions ranked by reach for Jim Nantz in United States
RegionReachAffinity
California38,7360.67×
Texas36,2290.8×
Florida34,1890.96×
New York29,6981.01×
Pennsylvania21,8871.24×
North Carolina20,4951.3×
Ohio19,8951.23×
Illinois18,0681.03×
Michigan16,7111.22×
Tennessee15,0771.43×
Georgia14,6720.91×
Virginia13,0701.02×
New Jersey13,0280.97×
Massachusetts12,6771.22×
Indiana11,7751.23×
Arizona11,5281.07×
South Carolina11,4791.45×
Missouri11,0651.31×
Wisconsin9,9451.26×
Minnesota9,0471.2×
Maryland9,0281×
Colorado8,7421.05×
Washington7,7800.74×
Kentucky7,4881.14×
Alabama7,4501.01×
Connecticut7,2551.38×
Kansas6,3721.54×
Iowa5,2401.21×
Utah4,7471.01×
Oregon4,4390.74×
Louisiana4,2820.63×
Oklahoma4,1350.71×
Nevada3,4180.67×
Arkansas3,3110.76×
Mississippi2,8240.65×
Nebraska2,8171.07×
New Hampshire2,3301.12×
Idaho2,2290.85×
Maine2,0891.11×
West Virginia1,8810.77×
Rhode Island1,7981.07×
New Mexico1,6240.62×
Washington, District of Columbia1,4430.91×
Montana1,4310.98×
Delaware1,4160.98×
Hawaii1,2940.57×
South Dakota1,2291.01×
Vermont9911.07×
North Dakota9300.86×
Wyoming6320.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jim Nantz audience
BrandAffinityCategory
Koenigsegg87.34×Cars & Mobility
Maui Jim66.57×Fashion & Accessoires
Roberto Cavalli51.47×Fashion & Accessoires
Rolls-Royce Ghost86.55×Cars & Mobility
MG Cars95.94×Cars & Mobility
NetJets65.24×Cars & Mobility
Omega22.69×Fashion & Accessoires
Max Verstappen20×Sports
Brett Favre27.68×Sports
Chuck Norris9.22×Movies & TV
Phil Mickelson31.67×Sports
MSN5.56×News
Oscar de la Renta26.05×Fashion & Accessoires
Tiger Woods12.05×Sports
Martin Kaymer159.26×Sports
Brooks Koepka24.69×Sports
Dak Prescott13.84×Sports
Vera Wang16.33×Fashion & Accessoires
Jean Paul Gaultier20×Fashion & Accessoires
Tom Ford14.79×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jim Nantz audience
TraitClusterScore
Luxury OrientationPREMIUM4.6
Family OrientationCONSERVATISM2.01
Career OrientationPOWER1.92
IndulgenceJOY1.8
Risk AppetiteTHRILL1.76
Quality AwarenessPREMIUM1.76

Worldwide distribution

Worldwide audience distribution share by country for Jim Nantz
CountryShare
United States86.0%
Canada5.5%
United Kingdom2.5%

See Jim Nantz audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Jim Nantz have in United States?

Jim Nantz has an estimated audience of 525,810 people in United States, concentrated in California and Texas.

What is the gender split and age of Jim Nantz fans?

30.5% of Jim Nantz fans are female, 69.5% are male, with an average age of 47.7 years.

Which brands do Jim Nantz fans like most?

Jim Nantz fans show strongest brand affinity for Koenigsegg (87.34×), Maui Jim (66.57×), and Roberto Cavalli (51.47×) over the country average.

Where do Jim Nantz fans live in United States?

Jim Nantz fans in United States are most concentrated in California (reach 38,736), Texas (reach 36,229), and Florida (reach 34,189). These three regions account for the largest share of the active audience.

What other brands do Jim Nantz fans also like?

Beyond Jim Nantz itself, the audience over-indexes on Maui Jim (66.57×), Roberto Cavalli (51.47×), Rolls-Royce Ghost (86.55×), and MG Cars (95.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jim Nantz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.