Rascasse Audience Intelligence

Jim Nantz Audience in United States

A data profile of the people who buy, follow and care about Jim Nantz in United States — modelled from more than twelve digital signal sources. Jim Nantz has an estimated audience of 456,746 people in United States.

#9431among Person in United States#3784in Sports

The average Jim Nantz fan in United States is 47.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Martin Kaymer, Koenigsegg, Roberto Cavalli, with strongest over-indexing on Martin Kaymer (228.2× the country average).

Demographically, the Jim Nantz audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jim Nantz fan in United States is more male, around 47.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Martin Kaymer.

Category: Sports · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jim Nantz profile in United States.

Audience size
457K
in United States
Gender
30.5%♀
69.5% male
Age
47.7
average years
Country rank
#38626
Person in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jim Nantz fans

30.5% are female, 69.5% are male, average age 47.7.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Jim Nantz audience in United States
MetricValue
Female30.5%
Male69.5%
Average age47.7
Estimated audience size456,746
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Jim Nantz audience in United States
Age bracketShare%
16-1913%
20-299%
30-3910%
40-4914%
50+54%
Fig. 04

Worldwide distribution

84.6%

of the worldwide Jim Nantz audience comes from United States.

Worldwide audience distribution share by country for Jim Nantz
CountryShare
United States84.6%
Canada5.6%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jim Nantz audience in United States is strongest.

Fig. 05

Top regions by affinity

Jim Nantz fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~6K1.51×
02South Carolina~10K1.41×
03Tennessee~10K1.40×
04Connecticut~7K1.36×
05Massachusetts~10K1.32×
06Missouri~10K1.25×
07New Hampshire~3K1.25×
08Minnesota~9K1.24×
09Pennsylvania~20K1.23×
10Wisconsin~10K1.22×
11North Carolina~20K1.21×
12Ohio~20K1.19×
13Iowa~5K1.19×
14Rhode Island~2K1.16×
15Maine~2K1.15×
16Indiana~10K1.14×
17Michigan~20K1.12×
18Kentucky~7K1.11×
19Nebraska~3K1.09×
20Colorado~9K1.08×
21South Dakota~1K1.06×
22Vermont<1K1.06×
23Delaware~1K1.01×
24Virginia~10K1.00×
25New York~30K0.99×
26New Jersey~10K0.98×
27Alabama~7K0.98×
28Arizona~10K0.97×
29Montana~1K0.96×
30North Dakota~1K0.96×
31Florida~30K0.95×
32Utah~4K0.95×
33Illinois~20K0.94×
34Maryland~8K0.94×
35Washington, District of Columbia~1K0.92×
36West Virginia~2K0.89×
37Idaho~2K0.88×
38Georgia~10K0.87×
39Mississippi~4K0.87×
40Arkansas~4K0.82×
41Alaska<1K0.77×
42Texas~30K0.76×
43Oklahoma~4K0.75×
44Oregon~4K0.73×
45New Mexico~2K0.72×
46Washington~7K0.71×
47Hawaii~2K0.71×
48Louisiana~5K0.69×
49Nevada~4K0.69×
50California~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Jim Nantz, United States
0.65×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jim Nantz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jim Nantz audience
#·InterestCategoryAffinity×
01Martin KaymerSports228.20×
02MG CarsCars & Mobility99.64×
03Rolls-Royce GhostCars & Mobility87.04×
04NetJetsCars & Mobility73.65×
05Goodwood Festival of SpeedSports64.83×
06KoenigseggCars & Mobility55.25×
07Roberto CavalliFashion & Accessoires53.71×
08Maui JimFashion & Accessoires45.66×
09Phil MickelsonSports31.02×
10Pebble Beach Golf LinksSports29.72×
11Oscar de la RentaFashion & Accessoires24.49×
12Arnold PalmerSports23.26×
13GoyardFashion & Accessoires23.08×
14Sotheby'sBusiness & Career22.38×
15Peyton ManningSports21.65×
16Max VerstappenSports19.86×
17OmegaFashion & Accessoires19.65×
18Tom FordFashion & Accessoires15.27×
19Taron EgertonMovies & TV15.22×
20Masters TournamentSports6.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jim Nantz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jim Nantz audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.54×
Career OrientationPOWER2.42×
IndulgenceJOY2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jim Nantz audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
ExtroversionTHRILL0.64×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jim Nantz have in United States?

Jim Nantz has an estimated audience of 456,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jim Nantz fans?

30.5% of Jim Nantz fans are female, 69.5% are male, with an average age of 47.7 years.

03

Which brands do Jim Nantz fans like most?

Jim Nantz fans show strongest brand affinity for Martin Kaymer (228.2×), Koenigsegg (55.25×), and Roberto Cavalli (53.71×) over the country average.

04

Where do Jim Nantz fans live in United States?

Jim Nantz fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Jim Nantz fans also like?

Beyond Jim Nantz itself, the audience over-indexes on Koenigsegg (55.25×), Roberto Cavalli (53.71×), NetJets (73.65×), and Rolls-Royce Ghost (87.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jim Nantz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jim Nantz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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