Koenigsegg Audience in United States

Koenigsegg logo

Koenigsegg has an estimated audience of 1,878,675 people in United States. 26.8% are female, 73.2% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Justin Rose, John Daly (golfer), Bitten (TV series), Jewel-Osco, Bernhard Langer.

The average Koenigsegg fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justin Rose, John Daly (golfer), Bitten (TV series), with strongest over-indexing on Justin Rose (41.49× the country average). Demographically, the Koenigsegg audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

Demographics of Koenigsegg fans

Demographic split for Koenigsegg audience in United States
MetricValue
Female26.8%
Male73.2%
Average age41.1
Estimated audience size1,878,675

Audience persona

The typical Koenigsegg fan in United States is more male, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Justin Rose.

Top regions in United States

Top regions ranked by reach for Koenigsegg in United States
RegionReachAffinity
California267,7841.3×
Texas216,5211.34×
Florida194,4501.53×
New York103,2230.98×
Georgia73,0801.26×
Illinois64,2921.03×
North Carolina63,1521.12×
Pennsylvania58,9670.93×
Ohio50,7100.88×
Arizona50,4181.31×
Virginia49,0971.07×
Michigan48,9161×
New Jersey47,4870.99×
Washington46,2001.23×
Tennessee40,8091.08×
Colorado38,4771.3×
Massachusetts36,9451×
Indiana35,6561.04×
Missouri31,7911.05×
Maryland31,1410.96×
South Carolina27,8100.98×
Wisconsin24,5870.87×
Utah24,2871.44×
Alabama23,6440.9×
Minnesota23,0690.86×
Nevada23,0341.27×
Oklahoma22,8061.09×
Louisiana22,1020.91×
Oregon21,5911×
Kentucky20,8580.89×
Connecticut19,4321.03×
Kansas15,4191.04×
Arkansas14,0910.91×
Iowa13,2950.86×
Idaho11,4551.22×
Mississippi10,9080.7×
New Mexico10,3251.1×
Nebraska9,4531×
Hawaii6,8630.85×
West Virginia6,7610.77×
New Hampshire6,4100.87×
Montana5,0230.96×
Maine4,8220.72×
Rhode Island4,6060.77×
Washington, District of Columbia4,4440.79×
Delaware3,7150.72×
South Dakota3,4910.8×
Alaska3,3770.84×
North Dakota2,9060.75×
Wyoming2,8181.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Koenigsegg audience
BrandAffinityCategory
Justin Rose41.49×Sports
John Daly (golfer)26.92×Sports
Bitten (TV series)62.06×Movies & TV
Jewel-Osco20.11×Shopping
Bernhard Langer65.99×Sports
TPC at Sawgrass44.99×Sports
Jim Nantz55.25×Sports
Sea Turtle, Inc95.81×Pets & Animals
J. D. Power and Associates46.42×Cars & Mobility
Burj Al Arab36.94×Travel & Leisure
Acme Markets19.16×Shopping
The Evian Championship65.4×Sports
Maui Jim30.95×Fashion & Accessoires
Alden Shoe Company52.49×Fashion & Accessoires
Paloma Picasso73.37×Arts & Culture
The Hurlingham Club62.12×Travel & Leisure
Aston Martin F165.66×Sports
Professional Golfers Association13.64×Sports
Loch Lomond Golf Club53.14×
Bandon Dunes Golf Resort40.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Koenigsegg audience
TraitClusterScore
Luxury OrientationPREMIUM3.67
LGBTQ+ IdentityOPEN2.94
Quality AwarenessPREMIUM2.76
Risk AppetiteTHRILL2.54
Career OrientationPOWER2.16
Early Adopter MentalityPOWER2.14

Worldwide distribution

Worldwide audience distribution share by country for Koenigsegg
CountryShare
United States17.6%
Brazil7.0%
India4.9%

See Koenigsegg audiences in other countries

More Luxury car manufacturer audiences in United States

Frequently asked questions

How many fans does Koenigsegg have in United States?

Koenigsegg has an estimated audience of 1,878,675 people in United States, concentrated in California and Texas.

What is the gender split and age of Koenigsegg fans?

26.8% of Koenigsegg fans are female, 73.2% are male, with an average age of 41.1 years.

Which brands do Koenigsegg fans like most?

Koenigsegg fans show strongest brand affinity for Justin Rose (41.49×), John Daly (golfer) (26.92×), and Bitten (TV series) (62.06×) over the country average.

Where do Koenigsegg fans live in United States?

Koenigsegg fans in United States are most concentrated in California (reach 267,784), Texas (reach 216,521), and Florida (reach 194,450). These three regions account for the largest share of the active audience.

What other brands do Koenigsegg fans also like?

Beyond Koenigsegg itself, the audience over-indexes on John Daly (golfer) (26.92×), Bitten (TV series) (62.06×), Jewel-Osco (20.11×), and Bernhard Langer (65.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Koenigsegg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.