J. D. Power and Associates Audience in United States

J. D. Power and Associates logo

J. D. Power and Associates has an estimated audience of 579,096 people in United States. 34.5% are female, 65.5% are male, average age 43.0. Top regions: Texas, Florida, California. Top brand affinities: Lulu 黃路梓茵, Keenan Allen, Barclays Center, Arrietty, JDSU.

The average J. D. Power and Associates fan in United States is 43.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Lulu 黃路梓茵, Keenan Allen, Barclays Center, with strongest over-indexing on Lulu 黃路梓茵 (19.01× the country average). Demographically, the J. D. Power and Associates audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of J. D. Power and Associates fans

Demographic split for J. D. Power and Associates audience in United States
MetricValue
Female34.5%
Male65.5%
Average age43.0
Estimated audience size579,096

Audience persona

The typical J. D. Power and Associates fan in United States is more male, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for J. D. Power and Associates in United States
RegionReachAffinity
Texas35,1680.71×
Florida29,1420.74×
California22,1180.35×
New York17,0420.53×
Michigan15,1911×
Illinois14,4500.75×
Ohio13,5370.76×
Georgia13,1400.74×
North Carolina13,1330.75×
Tennessee12,6341.09×
Missouri11,4821.23×
Virginia11,4020.81×
Pennsylvania11,0910.57×
Alabama10,0651.24×
Indiana10,0190.95×
Washington9,8680.85×
Utah9,7551.88×
Wisconsin9,0511.04×
Minnesota8,4711.02×
Oklahoma7,5401.17×
South Carolina7,4650.86×
Kentucky7,2871×
Massachusetts7,2820.64×
Iowa7,1841.51×
Louisiana6,9210.93×
Arizona6,4870.55×
Colorado6,2100.68×
New Jersey5,7950.39×
Arkansas5,6931.19×
Kansas5,6241.23×
Idaho4,9591.71×
Mississippi4,7300.99×
Maryland4,5300.45×
Oregon4,1700.63×
Connecticut3,4880.6×
Montana3,4792.17×
Nebraska3,4721.2×
Maine3,2461.56×
Nevada3,2080.57×
South Dakota3,0092.25×
West Virginia2,8501.06×
New Mexico2,7200.94×
North Dakota2,4442.05×
Alaska2,3781.92×
New Hampshire2,0720.91×
Wyoming1,5031.75×
Vermont1,4501.43×
Rhode Island9210.5×
Delaware9140.57×
Washington, District of Columbia6450.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. D. Power and Associates audience
BrandAffinityCategory
Lulu 黃路梓茵19.01×Movies & TV
Keenan Allen11.57×Sports
Barclays Center19.73×Sports
Arrietty20×Movies & TV
JDSU3.38×Business & Career
Hundertwasserhaus59.6×Travel & Leisure
Keene, New Hampshire18.63×Travel & Leisure
Nebraska Cornhuskers football3.27×Sports
Hipster8.65×Politics & Society
Mothercare2.84×Kids & Family
Hammock camping6.04×Travel & Leisure
Leverage (TV series)5.13×Movies & TV
Nationality1.64×Politics & Society
N1 road (South Africa)3.03×Travel & Leisure
Lindy Hop7×Music & Radio
Grinch2.66×Movies & TV
Takers5.99×Movies & TV
Northrop Grumman4.02×Business & Career
Emperor Entertainment Group7.5×Business & Career
Electrolyte2.78×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. D. Power and Associates audience
TraitClusterScore
Pet OwnershipJOY1.54
Quality AwarenessPREMIUM1.44
Urban LifestyleOPEN1.41
IndulgenceJOY1.41
Need for SecurityCONSERVATISM1.38
Career OrientationPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for J. D. Power and Associates
CountryShare
United States84.2%
Canada5.0%
Japan2.0%

See J. D. Power and Associates audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does J. D. Power and Associates have in United States?

J. D. Power and Associates has an estimated audience of 579,096 people in United States, concentrated in Texas and Florida.

What is the gender split and age of J. D. Power and Associates fans?

34.5% of J. D. Power and Associates fans are female, 65.5% are male, with an average age of 43.0 years.

Which brands do J. D. Power and Associates fans like most?

J. D. Power and Associates fans show strongest brand affinity for Lulu 黃路梓茵 (19.01×), Keenan Allen (11.57×), and Barclays Center (19.73×) over the country average.

Where do J. D. Power and Associates fans live in United States?

J. D. Power and Associates fans in United States are most concentrated in Texas (reach 35,168), Florida (reach 29,142), and California (reach 22,118). These three regions account for the largest share of the active audience.

What other brands do J. D. Power and Associates fans also like?

Beyond J. D. Power and Associates itself, the audience over-indexes on Keenan Allen (11.57×), Barclays Center (19.73×), Arrietty (20×), and JDSU (3.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. D. Power and Associates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.