Rascasse Audience Intelligence

J. D. Power and Associates Target Market in United States

A data profile of the people who buy, follow and care about J. D. Power and Associates in United States — modelled from more than twelve digital signal sources. J. D. Power and Associates has an estimated audience of 582,345 people in United States.

#3460among Brand in United States#966in Cars & Mobility

The average J. D. Power and Associates fan in United States is 43.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include J. D. Power, Richard Hammond, Papa Murphy's, with strongest over-indexing on J. D. Power (116.96× the country average).

Demographically, the J. D. Power and Associates audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. D. Power and Associates fan in United States is more male, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for J. D. Power.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. D. Power and Associates profile in United States.

Audience size
582K
in United States
Gender
34.5%♀
65.5% male
Age
43.0
average years
Country rank
#33408
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of J. D. Power and Associates

34.5% are female, 65.5% are male, average age 43.0.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for J. D. Power and Associates audience in United States
MetricValue
Female34.5%
Male65.5%
Average age43.0
Estimated audience size582,345
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the J. D. Power and Associates audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4921%
50+31%
Fig. 04

Worldwide distribution

84.2%

of the worldwide J. D. Power and Associates audience comes from United States.

Worldwide audience distribution share by country for J. D. Power and Associates
CountryShare
United States84.2%
Canada5.1%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. D. Power and Associates audience in United States is strongest.

Fig. 05

Top regions by affinity

J. D. Power and Associates customers by region in United States
#RegionReachAffinity×
01South Dakota~3K2.43×
02Montana~4K2.19×
03North Dakota~2K2.04×
04Alaska~3K2.03×
05Wyoming~2K1.85×
06Utah~9K1.83×
07Idaho~5K1.72×
08Vermont~2K1.62×
09Iowa~7K1.52×
10Maine~3K1.44×
11Alabama~10K1.20×
12Missouri~10K1.19×
13Kansas~5K1.19×
14Nebraska~3K1.17×
15Oklahoma~7K1.15×
16Arkansas~5K1.13×
17West Virginia~3K1.08×
18Tennessee~10K1.07×
19Wisconsin~9K1.03×
20Kentucky~7K1.03×
21Mississippi~5K1.01×
22Minnesota~8K0.98×
23Michigan~10K0.97×
24New Mexico~3K0.97×
25Louisiana~7K0.93×
26New Hampshire~2K0.92×
27Indiana~10K0.90×
28South Carolina~7K0.83×
29Washington~9K0.78×
30Virginia~10K0.75×
31North Carolina~10K0.74×
32Illinois~10K0.72×
33Georgia~10K0.70×
34Ohio~10K0.70×
35Florida~30K0.67×
36Texas~30K0.65×
37Delaware~1K0.65×
38Colorado~6K0.64×
39Oregon~4K0.62×
40Connecticut~4K0.61×
41Rhode Island~1K0.61×
42Massachusetts~7K0.59×
43Arizona~7K0.56×
44Nevada~3K0.55×
45Pennsylvania~10K0.54×
46New York~20K0.48×
47Hawaii~1K0.47×
48Maryland~5K0.46×
49New Jersey~6K0.37×
50California~20K0.32×
Fig. 06

Affinity by region

Affinity by region — J. D. Power and Associates, United States
0.32×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. D. Power and Associates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. D. Power and Associates audience
#·InterestCategoryAffinity×
01Richard HammondCars & Mobility139.11×
02J. D. PowerCars & Mobility116.96×
03RockShoxCars & Mobility90.54×
04KoenigseggCars & Mobility46.42×
05Misfits (band)Music & Radio41.27×
06Papa Murphy'sFood & Beverages33.02×
07Rocky MarcianoSports32.35×
08TrueCarCars & Mobility25.28×
09WaterworldMovies & TV20.00×
10Jeremy ClarksonMovies & TV20.00×
11Honda RidgelineCars & Mobility19.92×
12Round Table PizzaFood & Beverages16.80×
13Honda PilotCars & Mobility14.75×
14Customer satisfactionBusiness & Career14.45×
15National Women's Soccer LeagueSports9.88×
16Max VerstappenSports9.37×
17Michigan LotteryGames8.95×
18Mega MillionsGames7.79×
19PowerballGames7.46×
20Dollar TreeShopping3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. D. Power and Associates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J. D. Power and Associates audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.89×
PatriotismCONSERVATISM1.87×
Pet OwnershipJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J. D. Power and Associates audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
MindfulnessBALANCE0.63×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is J. D. Power and Associates's target market in United States?

J. D. Power and Associates's target market in United States covers an estimated 582,345 people, concentrated in Texas and Florida.

02

What is the gender split and age of J. D. Power and Associates customers?

34.5% of the J. D. Power and Associates audience are female, 65.5% are male, with an average age of 43.0 years.

03

Which brands do J. D. Power and Associates fans like most?

J. D. Power and Associates fans show strongest brand affinity for J. D. Power (116.96×), Richard Hammond (139.11×), and Papa Murphy's (33.02×) over the country average.

04

Where do J. D. Power and Associates fans live in United States?

J. D. Power and Associates fans in United States are most concentrated in Texas (reach ~30K), Florida (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do J. D. Power and Associates fans also like?

Beyond J. D. Power and Associates itself, the audience over-indexes on Richard Hammond (139.11×), Papa Murphy's (33.02×), Koenigsegg (46.42×), and Powerball (7.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for J. D. Power and Associates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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